The moral of the story: if you are still talking at your supporters, you’re going to lose them. Kind of like this: Smart organizations don’t only have conversations with their audiences — they also act on what their audiences say. American Express is doing it. So is Hillary Clinton. Are you?Our colleagues at the Case Foundation did it today. They have launched a grant program that lets the public decide who should receive their funds. The New York Times covered this unusually open approach today. If you’ve got a good idea, please consider applying. And think about how you can involve your audiences in your work. If you’re not sure they should set your direction, at least let them help you make your marketing choices.
Don’t hesitate to ask for gifts or involvement on your site. Giving opportunities should be visible, easy, and compelling.Donations. Remember the rule…make it easy! Make sure there is a clear, easy, one-click request on every page that will get your visitor to your donation processing page.Linking “asks” to page content. By now you know that saying “donate now” is NOT a solicitation, right? You have to make an appeal, and the way to do that online is by linking your asks to the content on the page. If you have a page about your services for kids, say “Help support better futures for these children. Click here to give.” It’s just simple text – also use compelling graphics whenever possible. Link your asks in your emails as well, with donor stories, successes and more.Planned giving. More and more, major donors are checking web sites before they make their stock transfer or bequest plans. Provide information about planned giving options and include an email form, contact name, and phone number for people who want to take the next steps. Consider including specific information on how to transfer stock or an online form where people can tell you of their interest in making a planned gift. AssetStream.com, FutureFocus.net, Stelter.com and GiftLegacy.com are ASPs offering tools for integrating planned gift information into your site, including a planned gift calculator.Recurring gifts. Anytime somebody makes a donation, be sure to ask them to make it a recurring gift, whether that be monthly or quarterly. Many people love the ease of doing that and it creates a great, easy and guaranteed donation stream for your organization.Volunteers. Running a successful volunteer program is hard work – use your web site to make the job easier by providing as much information as possible online. Provide clear, short volunteer job descriptions, and make them interesting – perhaps with some photos of volunteers at work. Let your volunteers know how organized you are by providing the right details – time commitment, orientation system, contact information, and a form for applying. Raise More Money Online with DonateNowMake it easy for your donors to give. Network for Good’s DonateNow service offers you an easy-to-use branded donation page that looks just like your website. You can offer the options your donors need with an affordable solution for your nonprofit. Our experts are ready to help you take your fundraising to the next level.
How can you attract new donors online? Here are four tips for using email to acquire new donors and build relationships with existing donors.Collect email addresses.Most people probably won’t make a donation on their first visit to your site, but if you get their email addresses, you can start building a relationship and invite them back to your website. There are many ways to collect email addresses, such as offering an e-newsletter or inviting people to sign an online petition.Make it easy to subscribe.Carve out space above the fold on your home page to promote your email newsletters. Put a box for capturing email addresses in a prominent place throughout your site.Make your messaging interactive.Create compelling calls to action and special offers. Let recipients interact with your content. Build simple interactive polls and fundraising challenges and watch your response rates and donor data levels climb. Remember, a two way relationship is harder to break than a one way relationship. And don’t forget to include your donate now button.Keep your subject line short & sweet.When it comes to email marketing, the best subject lines tell what’s inside, and the worst subject lines sell what’s inside. A recent study showed that subject lines with 49 or fewer characters had open rates and click-through rates up to 75% higher than for those with 50 or more characters.
Whether you’re building a Web site from scratch or simply revamping your existing site, it’s helpful to understand what to include, what to leave out, and how to organize the data you’re presenting. In this article, modified from a blog post on the AU Interactive blog, one technology strategist offers simple ways to think about your Web site.1. EASY is the most important feature of any Web site, Web application, or program. The web is about fulfilling needs. Create a site that lets people find what they need as easily as possible. This means prioritizing:Discoverability. Drive usage. Everything on your Web site should be easy to find; features should enhance content, not distract from it.Recoverability. Generate features that make it easy for others tell friends about your Web site or bookmark what they’ve found. Remove barriers to account signups. Encourage tagging. Make sure that these actions are readily available and free to the user.2. Visual design and copy are extremely important. How you communicate with visitors via text should complement how you communicate with your visitors visually. Remember: Your organization’s credibility is at stake with your Web site. Begin with the design, then the markup, then develop the back end. Remove distractions and simplify.3. Open up your data as much possible. The future is not in “owning” data, so share it with others. Expose every axis of your Web content for people to “mash up,” or reincorporate, into their Web sites.Offer an RSS feed for everything on your site. Use an application programming interface (API), which will allow requests to be handled automatically by computer program, although be sure to protect yourself from intentional or unintentional abuse (for example, a newbie programmer unwittingly making 100 server requests per second).4. Test, test, test. You can do your best to make educated guesses about what will work, but you will never know unless you create it and then test it. Create goals to be able to gauge and measure progress.5. Release features early and often. Always be aware of your end goals. Don’t offer “me too” features just to have them – stay true to your overall purpose. Small increments show visible progress: Start with a core set of features, then create plug-ins for additional functionality. Ideally, your development should be modular, incremental, and well-documented to mitigate future problems.Remember, too: If you stay personable and honest and set expectations, people will be a lot more receptive when things on your site break.6. Be special. Passion for what you are doing and creating is paramount. If you believe in it, do it. Don’t let anyone else tell you that it’s not possible or shouldn’t be done. Create purple cows. Challenge the status quo. Do it against the odds, and with little start up money. (Raising too much money can hurt you and make you lose focus.) Prove all your detractors wrong. Passion and a belief in yourself will get you through the rough times.7. Don’t be special. Don’t reinvent the wheel: Use common standards or open-source frameworks whenever possible. Also, try to share user databases, e-commerce systems, and other elements between your projects to prevent a “siloing” effect, whereby systems won’t interoperate.8. If you plan on developing a successful Web application, plan for scalability from the ground up. Anticipate growth and plan for problems ahead of time. Document everything. If you want a good real-world case study on scalability, check out Inside LiveJournal’s Backend (PDF). Find a top-notch hardware partner if you don’t want to deal with the nitty-gritty details yourself.9. Identify the tools you need. A few to watch, pay attention to, or implement right away:Microformats . This set of simple, open-data formats built upon existing and widely adopted standards will help open up your data easily and contextually.Adobe Apollo , a cross-OS runtime that allows developers to leverage their existing Web development skills (such as Flash, Flex, HTML, Ajax) to easily build and deploy desktop Rich Internet Applications (RIAs), Web applications that have the features and functionality of traditional desktop applications.Whobar , a tool that manages digital identity by allowing users to log in to a Web site using InfoCard, OpenID, or i-names.Akismet , which helps prevent comment and trackback spam.10. Keep abreast of user-generated content and social software trends. This is a bit of a catchall, but I’d like to list what has been working and not working regarding user-generated content.Not working:Requiring participation from everyone. Not all users need to participate to generate social value.Buying communities.Social networks for the sake of social networks.A Wikipedia-like consensus model, whereby many people contribute to a single idea for the greater good, is not a good model in general and probably cannot be duplicated outside of Wikipedia.Working:Giving users control; being open to different uses you did not anticipate.The Dunbar principle, which holds that there are a limited number of people with whom any one person can maintain stable relationships. Target segments of under 150 people.The Web site should provide value to the individual; the organization should derive aggregated value from all the individuals that use it.Social sites have and need different types of users; each should be motivated and rewarded equally.Many voices generate emergent order: You can get much value by tracking all of that user data.Copyright: AU InteractiveSource: http://www.techsoup.org/learningcenter/webbuilding/page6694.cfm
There were two gems in other blogs over the past week, and I want to pass them on. 1. THE 15-MINUTE MISSION STATEMENT: If you know me, you know I think nonprofits spend way too much time crafting mission statements in an exercise that too often degenerates into navel-gazing neurosis. Yet they can be useful to focusing programs if they are done right. Here’s a neat solution from Kelly Kleiman on her blog The Nonprofiteer, which was picked up on the Give and Take blog: Simplify the process by spending an hour — or even just 15 minutes — drafting a single sentence that outlines their mission” “We do [activity] so that [result will occur].” I like it.2. THE FUTURE OF FUNDRAISING: Mark Rovner says this: “Here is the current online fundraising model: build your prospect list however you can and then bombard them relentlessly with email solicitations. If you’re clever, maybe throw in mail and phone solicitations as well. Repeat, repeat, repeat…” The problem? It works less and less effectively, it drives people away and it’s not sustainable. If you’re doing this, stop. Focus on growing a list of new prospects that want to hear from you and treat them well. There’s a lot at stake. Mark says:EVERYTHING is going to change. In his latest book, Meatball Sundae, Seth Godin makes the point that organizations and companies are generally built around the mode of marketing available to them. If your organization began its life between 1970 and 2000, chances are it was built around cheap mail and high response rates. The first victim of expensive mail and low response rates is your fundraising efficiency. And in this era of CharityNavigator, your fundraising efficiency is no secret. I agree.PS I’m still scratching my head over how I could post on the perils of AstroTurfing one day and be AstroTurfed on my blog the next day (see comments). The irony!
Causes on Facebook is a tool that lets you easily fundraise and recruit supporters for your nonprofit on the popular social network Facebook. On this call Randall spoke about how Causes can supplement your fundraising and organizing efforts, how to join and navigate Facebook, and how to use Causes to build an online network of supporters. He covered the basics of joining Facebook and using the Causes tool, and then looked at specific cause campaigns started by actual nonprofits using Causes in order to help you get started.Facebook is a social network used by its members for a host of basic social activities, like communicating, sharing photos and keeping in touch with friends. One of its advantages is that an individual’s real-life social network-such as at a business, city, or school-is brought together in one online location. Causes takes advantage of this by giving Facebook members the tools to initiate and grow a campaign or “cause” by leveraging their own social network. Information can spread over time through your own network, your friends’ networks, their friends’ networks, etc. Thus with Causes you can build a long-term online community for your nonprofit that develops as your organization does.About Randall Winston: Randall is currently the Director of Nonprofit Relations for Causes as part of Project Agape. He earned a B.A. in government from Harvard. Before joining Causes, he spent two years in Beijing working for the urban development and architecture firm, SOHO China. He also co-founded an investment advisory firm, and worked as a consultant with Goldman Sachs.
The email portion of your online fundraising plan should contain two main points:Getting organizedRemembering that content is (still/again) kingWork these initiatives into the part of your online fundraising plan dedicated to email marketing:Planning Tips:Plan, plan, plan… Develop an email messaging program for communicating regularly with donors and prospects. Think about e-newsletters, action alerts and/or event alerts. Make your newsletters worth reading!Build your list. Don’t buy a list–learn how to build one yourself. Aside from newsletter sign-ups, give prospects reasons to join your list–give them useful information (think value!), consider offering an incentive like a raffle for a gift certificate, and be sure to snag sign-ups at your events.Strategize and set goals. Determine what you hope to gain and what you’re shooting for with your email communications. Do you want to increase the size of your supporter pool? Do you want to increase your subscribers by a certain amount? Do you have a current email plan that you’d like to improve? Set some metrics for yourself (clickthough rate, etc.).Ask for direction. How often should you email your list? What types of messages do your donors want to hear? Ask them! Conduct a survey. Call a few top donors. Make communications a topic during your next volunteer meeting.Content and Campaign Tips:Get creative. Think about targeted messages for people who have expressed interests in certain subjects. Consider the roles of your various supporters (donors, volunteers, prospects) and what you want to communicate to/with them.Avoid gloom and doom. People like to feel hopeful, not helpless. Allow your messaging to cater to this tendency: Include attainable goals (“Every $30 donation gives a dog its shots!” “We’re already 80 percent of the way to our goal!”). People are not ATMs, and they’re involved with your organization for a number of personal reasons–sadness and hopelessness not among them.Mix it up. When considering your email strategy for the months ahead, think outside the fundraising-appeal box. And, when you are using email as a fundraising tool, keep your messages varied.…Test, test, test. You’re not a mind-reader. (No, I can’t prove it, but I can assume not.) With that in mind, test your email communications. Send one version of your newsletter to half of your subscribers and a different format to the other half. Which would have better clickthrough results? If you plop down a pair of fresh eyes in front of the versions, which one does your friend think is more readable?
I like it, and I think it works – it got forwarded to me, after all, and I forwarded it. That’s what sticky advocacy is all about…Thoughts?UPDATE: Be sure to read the comments to this post – I agree with the commenters that the call to action could be better.
Jeremy Gregg at the Raiser’s Razor blog asked me to answer the following question: What drives your philanthropassion? In other words, why have I, like you, chosen to be overworked and underpaid in the third sector?Part of the answer for me is, I spent a number of years working as a journalist in very poor countries. And the poverty and pain I saw on a daily basis was hard to simply witness, over and over. So I stopped reporting and started working to remedy what I was seeing. (This is not to say journalism does not do much to contribute to the social good or to right wrongs – it does. I just wanted to be more involved in the story.)So part of my motivation is based on need.But the bigger part of it is based on change. I saw enough good when I was reporting that I also grew to believe there was hope in most situations. And that, ultimately, is the most motivating thing of all.I started my book this way: We all have moments in life when we happen upon our calling, and mine was when I encountered a giant, smiling condom in Cambodia. I go on to tell the story of being inspired by the ground-breaking work of the nonprofit PSI to make AIDS prevention fun and hopeful (including via a giant condom balloon), to great success. I saw the good in the story and possibility in the future.I think ultimately, what makes for the most powerful motivation (at least for me) is not how bad something is now but rather how much better it could be.
Common Knowledge is pleased to share a new online fundraising concept that they are pioneering–read an excerpt from the white paper here:Common Knowledge presents a new concept in online fundraising—Rapid Donor Cultivation (RDC). The motivation for this service is the maximization of the return on investment (ROI) of a nonprofit’s email subscriber acquisition efforts.In order to increase revenue from email direct marketing programs, a nonprofit fundraising online needs to grow their online subscriber base. Therefore, they find themselves with an increasingly larger expenditure on acquiring new email subscribers. It quickly becomes apparent that it is crucial to focus on both the long-term ROI and the elapsed time to the first gift—both crucial components of their increasing acquisition costs.Download the full white paper now, and learn how we increased the rate of conversion of Subscribers to Donors by 83% over the previous year. There are helpful screenshots of one very successful campaign.Source:Common Knowledgewww.email@example.com
Make sure that all your media mentions are driving people to your website (make it a call to action)!Create a strong email-address-collection device on your website. (NOT something lame like “sign up for our e-blast”) Give them an incentive or a reason to join. Give them a discount on an event. Give them an article you’ve written or tips for better living and then get their email address in return for your sending that gem to them.Optimize search. Make it easy for potential supporters to find you by optimizing your site for search. A lot of nonprofits are not taking advantage of Google Grants — find out how to get started with Google Grants.Collect emails from donors via direct mail. When they know it’s more convenient, eco-friendly and cheaper, most donors actually prefer to hear from you electronically. Whenever you send a paper mailing, include a way for supporters to opt in to your email list.Use your email signature. Your email is a great tool for doing marketing, whether it’s promoting an event or asking people to sign up to hear from you on your website. If people are forwarding your email, make it easy for them to opt in for your newsletter or updates on your mission.Ask people to sign a petition. Encourage people to get involved and share their email address, then get permission to contact them. If they’re moved enough to take action by signing a petition, these folks may be your most passionate supporters.Collect email addresses at events. I have been to 10 nonprofit events in the last 18 months, and I can’t think of a single one that collected my email address. Lost opportunity! Make sure you collect email addresses during your registration process and have a way at the event for people to sign up for regular updates. One of the most commonly-asked questions we get about online marketing is, “How do I build an email list?” Building a quality email list over time is one of the most valuable assets a nonprofit can have. Email is still the primary starting point for people taking action online. Use these best practices to ensure that you are providing multiple opportunities for potential donors to join your nonprofit email list.
Below are the slides from the live training hosted August 28, 2008 in Silver Spring, MD by the Maryland Association of Nonprofits in partnership with Network for Good and Livingston Communications.
Posted on April 7, 2009November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)We are now actively recruiting for two important positions at the Maternal Health Task Force. These positions are posted on EngenderHealth’s web site:Maternal Health Task Force ManagerMaternal Health Task Force Program AssistantSee the job descriptions for how to apply via EngenderHealth’s Human Resources department, who are handling the process (thank you!).Share this: ShareEmailPrint To learn more, read:
Posted on September 21, 2009November 13, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The MHTF is thrilled to announce our partnership with Ashoka to select and support a cadre of young professionals dedicated to maternal health. The Young Champions will be selected through a competitive process administered through Ashoka’s Changemakers online platform starting in December and we expect to discover some energetic and innovative young people to help carry the maternal health agenda forward. Look for more details from us about this new initiative in the coming months! Meanwhile, here’s the joint press release from Ashoka and the MHTF announcing our partnership this week at the Clinton Global Initiative in New York.Building the Next Generation of Global Leaders—Maternal Health Task Force and Ashoka PartnerSeptember 21, 2009, NEW YORK—The Maternal Health Task Force at EngenderHealth and Ashoka will partner to create the first international fellowship program that links committed young professionals with seasoned social entrepreneurs to improve maternal health in developing countries. The Maternal Health Task Force and Ashoka will be featuring the Young Champions for Maternal Health Program as a commitment to action at the Clinton Global Initiative Annual Meeting in New York City, September 22–25.“This is the first fellowship program to focus exclusively on global maternal health and comes at a moment when the need is more urgent than ever. By supporting a new generation of passionate and committed innovators, we grow one step closer to saving women’s lives and eliminating the gross disparity between developed and developing countries when it comes to maternal health,” said Ana Langer, M.D., president of EngenderHealth.The Young Champions will be selected through Ashoka’s Changemakers online competition platform, and each will spend nine months working with—and being mentored by—an Ashoka Fellow. At the end of their work-study, each Young Champion will design a concrete solution addressing a maternal health challenge that the Maternal Health Task Force and Ashoka will jointly promote to the global maternal health community.Bill Drayton, Founder and CEO of Ashoka, observes that “the focus on the entrepreneur in this partnership is consistent with emerging global trends and Ashoka’s vision of change. By nurturing the professional growth of Young Champions, the Maternal Health Task Force and Ashoka will identify new leaders with solutions to improve the health of women during pregnancy, childbirth, and beyond.”Following a competitive selection process, the Maternal Health Task Force chose Ashoka as its Young Champions partner for its established success in identifying social entrepreneurs. The fellowship program will link the Young Champions to leading global experts and provide the community with fresh perspectives and ideas, while opening growth and mentorship opportunities for the Young Champions.About EngenderHealth and the Maternal Health Task ForceEngenderHealth is a leading international reproductive health organization working to improve the quality of health care in the world’s poorest communities. EngenderHealth empowers people to make informed choices about contraception, trains health providers to make motherhood safer, promotes gender equity, enhances the quality of HIV and AIDS services, and advocates for positive policy change. The nonprofit organization works in partnership with governments, institutions, communities, and health care professionals in 25 countries around the world. For more information, visit www.engenderhealth.org.The Maternal Health Task Force at EngenderHealth brings together existing maternal health networks and engages new organizations to facilitate global coordination of maternal health programs. Supported by the Bill & Melinda Gates Foundation, the Maternal Health Task Force convenes stakeholders and creates an inclusive setting to engage in dialogue, build consensus, foster innovation, and share information. For more information, visit www.maternalhealthtaskforce.org.About AshokaFounded in 1980, Ashoka is the world’s working community of more than 2,000 leading social entrepreneurs. It champions the most important new social change ideas and supports the entrepreneurs behind them by helping them get started, grow, succeed, and collaborate. As Ashoka expands its capacity to integrate and connect social and business entrepreneurs around the world, it builds an entrepreneurial infrastructure comprised of a series of global initiatives that support the fast-growing needs of the citizen sector. Ashoka’s vision is to create change today, for an Everyone A Changemaker™ society to become the reality of tomorrow. For more information, visit www.ashoka.org.ContactsTim Thomas, Maternal Health Task Force at EngenderHealth646-436-6555, firstname.lastname@example.orgTyler Spalding, Ashoka703-600-8240, email@example.comShare this: ShareEmailPrint To learn more, read:
Watch Today: Discussion on Maternal and Newborn Health as a Priority for Strengthening Health Systems
Posted on March 8, 2010June 7, 2016Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)WATCH THE LIVE WEBCAST TODAY AT THIS LINK.The Woodrow Wilson Center’s Global Health Initiative, the Maternal Health Task Force (MHTF) at EngenderHealth, and the United Nations Population Fund (UNFPA) have announced the third event, Maternal and Newborn Health as a Priority for Strengthening Health Systems, in their series, Advancing Policy Dialogue on Maternal Health.The event will be held on March 8th, 2010 from 3-5pm at the Woodrow Wilson International Center for Scholars in Washington, DC.About the EventIncreasing investments for strengthening health systems requires improved donor coordination and additional research to help guide decisions about where investments will have the greatest return. The inclusion of key maternal health indicators such as access to emergency obstetric care is an important strategy to improving health systems and encourages the implementation of priority evidence-based interventions.PresentersJulio Frenk, Dean of the Harvard University School of Public Health; Helen de Pinho, Assistant Professor of Clinical Population and Family Health at Columbia University; and Agnes Soucat, Senior Health Economist & Lead Advisor for Health, Nutrition and Population with the World Bank, will be presenting.For the original post on this event with more information, click here. Share this: ShareEmailPrint To learn more, read:
Posted on April 26, 2010July 14, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Don’t forget! This event is this Thursday, April 29th! Please join the Centre for Development and Population Activities (CEDPA), the Woodrow Wilson Center’s Global Health Initiative and Environmental Change and Security Program, the Maternal Health Task Force (MHTF), and the United Nations Population Fund (UNFPA) for the fourth event of the series on Advancing Policy Dialogue on Maternal Health.Family Planning in Fragile States: Overcoming Cultural and Financial BarriersThe event will feature:Nabila Zar Malick, Director, Rahnuma Family Planning Association of PakistanKarima Tunau, OB/GYN, Usmanu Danpodiyo HospitalGrace Kodindo, Assistant Professor of Population and Family Health, Columbia UniversitySandra Krause, Reproductive Health Program Director, Women’s Refugee CommissionApril 29, 20103:00 p.m. – 5:00 p.m.6th Floor Flom AuditoriumWoodrow Wilson International Center for Scholars1300 Pennsylvania Avenue, NWPlease RSVP to firstname.lastname@example.org with your name and affiliation.Countries threatened by conflict rank lowest on maternal and newborn health indicators and have fewer resources for reproductive health services such as family planning and emergency obstetric care. Improving access to sexual and reproductive health services in fragile states may challenge cultural beliefs and gender relations within a country. Program managers, policymakers, and donors can mitigate these tensions through culturally sensitive approaches and increased female participation during peacebuilding efforts.Nabila Zar Malick, director, Rahnuma Family Planning Association of Pakistan, Karima Tunau, OB/GYN, Usmanu Danpodiyo Hospital in Nigeria, and Grace Kodindo, Chadian OB/GYN and assistant professor of population and family health, at Columbia University will discuss their experiences implementing family planning services in Pakistan, Nigeria, and Chad and address the cultural and financial barriers they overcame to increase investments for maternal and reproductive health in their countries. Sandra Krause, reproductive health program director, Women’s Refugee Commission, will offer recommendations on how policymakers can improve access to reproductive health services for women in fragile settings.About the Maternal Health Policy Series The reproductive and maternal health community finds itself at a critical point, drawing increased attention and funding, but still confronting more than a half million deaths each year and a high unmet need for family planning. The Policy Dialogue series seeks to galvanize the community by focusing on important–and in some cases controversial–issue within the maternal health community.The Wilson Center’s Global Health Initiative is pleased to present this series with its co-conveners, the Maternal Health Task Force and the United Nations Population Fund (UNFPA), and is grateful to USAID’s Bureau for Global Health for further technical assistance.If you are interested, but unable to attend the event, please tune into the live or archived webcast at www.wilsoncenter.org. The webcast will begin approximately 10 minutes after the posted meeting time. You will need Windows Media Player to watch the webcast. To download the free player, visit:http://www.microsoft.com/windows/windowsmedia/download.Location: Woodrow Wilson Center at the Ronald Reagan Building: 1300 Pennsylvania Ave., NW (”Federal Triangle” stop on Blue/Orange Line), 6th Floor Flom Auditorium. A map to the Center is available here.Note: Photo identification is required to enter the building. Please allow additional time to pass through security.For information on previous and future events in this series, click here. Share this: ShareEmailPrint To learn more, read:
Posted on July 1, 2010July 14, 2014Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)Recently the Maternal Health Task Force launched a new blog, GlobalMama, on Medscape that provides the vast MedScape audience with insights from the MHTF into the maternal health field. We are excited to introduce our first GlobalMama guest blogger, Dr. Suellen Miller, Director of the Safe Motherhood Program at the University of California, to our readers. In her first post, Dr. Miller writes about a first-aid device called a LifeWrap, used to address obstetric hemorrhage. See below for an excerpt of her post–and please visit GlobalMama to read the full post. “…We are researching a first-aid device called the LifeWrap (generic name, the non-pneumatic anti-shock garment, NASG) which can save the lives of women with obstetric hemorrhage. This device, resembling the lower half of a wetsuit, is an amazing tool that health care providers use to resuscitate women in shock, decrease bleeding, and stabilize them during transport and delays which may otherwise claim their lives…”Visit GlobalMama, the new blog of the Maternal Health Task Force, to read the full post. Share this: ShareEmailPrint To learn more, read:
ShareEmailPrint To learn more, read: Posted on November 9, 2010June 20, 2017By: Raji Mohanam, Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)I was struck by the insightful comments from panelist Patricia Mechael, Director of Strategic Application of Mobile Technology for Public Health at Columbia University. She spoke at today’s ‘Super Session’ on Lessons Learned Across the Globe. Mechael presented a David Letterman-like top ten list for the mHealth community to help us avoid duplicating work. This notion was repeated in many sessions today. With so many existing and new players in the mHealth field, we do not want to reinvent the wheel and we definitely do not want to reinvent a broken wheel! Mechael made the important point that we all need to capitalize on what others have already done and learned in the mobile health arena. Here is her list or “ten commandments of mHealth” as many are calling it:10. We must unpack the pathways to mobile behavior change and evaluate the impact that mobile technology is really making on health. Let’s answer the question: How are mobile phones changing health-related behavior?9. We need to tease out locally generated content and focus on local context. We need a down up model not top down. Messages need to be indigenously created.8. Let’s move away from a user-satisfaction focus and evaluate the health outcomes. This is the only way to sustain mHealth programs—create targets and benchmarks at the beginning of program creation.7. We must be realistic and become practical about what really works/what doesn’t—integrate mobile technology realistically.6. Let’s invest in participatory design programs—work with who it will impact. We should invest in local developers, designers.5. Let’s take a systems-thinking approach and think about adjacent fields which will be affected in our programs. We need to avoid single-issue thinking—packaging together services will help.4. Collaborate don’t compete—it is not about whose app is best—we all need to win and benefit.3. Recyle, reuse, and repurpose2. mHealth at scale can only come from a leadership linked to local health priorties, that then link to tools.….and the number 1 lesson for the mHealth community:1. It’s not all about technology—its not one system. It’s about a state of health and wellbeing. We’re all impacted. Let’s work together.Share this:
Posted on January 5, 2011June 20, 2017By: Dr. Ann Blanc, Director, MHTFClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)2010 was an important year for maternal health with many technical advances, policy commitments, and high level international attention to maternal deaths and morbidity. But 2011 promises to be even more important as all of these new advances are realized around the world. Here at the MHTF, we are enthusiastically anticipating seeing and sharing the results of the many projects we’re supporting.The 15 Young Champions of Maternal Health are now deeply involved in learning their field better in anticipation of returning to their countries and launching a wide range of innovative projects. Global Voices for Maternal Health – a ground breaking crowd sourcing project – has now gathered 2000 responses from health practitioners in 91 countries detailing their views on the barriers they face in implementing evidence-based practices and the solutions they have created. A Clean Birth Kits community of practice is about to complete its work having produced several comprehensive evidence reviews and a soon-to-be published guide to help program managers make decisions on whether and how to introduce birth kits into health systems.We are collaborating with several groups to move forward on improving the monitoring of maternal health, including improving coverage estimates for c-sections (with Harvard School of Public Health) and maternal morbidity (with Rajarata University), and reviewing and validating an intrapartum stillbirth indicator (with GAPPS). The promise of mobile health applications is also being realized in many ways and places around the world. The MHTF is supporting mobile health projects in Tanzania, Malawi, and Zambia with more to come in 2011. We also plan to continue the Woodrow Wilson Policy Dialogue Series in 2011 with a new twist – stay tuned for more information! Our website will see many improvements over the next several months including new French, Spanish, and Arabic versions.If you’re not already registered on the site, please join us. By doing so, you can stay apprised of the latest developments in maternal health through our biweekly ‘Buzz’ and our monthly newsletters. As 2011 begins, we are optimistic about the vital maternal health community and the possibilities of eradicating preventable maternal mortality in our lifetimes.Share this: ShareEmailPrint To learn more, read: