Tag: 419爱上海

Dixie State Football Hosts Military Appreciation Night Against NM Highlands

first_imgSeptember 14, 2018 /Sports News – Local Dixie State Football Hosts Military Appreciation Night Against NM Highlands Written by Tags: Dixie State Football/Israel Farfan/Military Appreciation/NCAA Division II/New Mexico Highlands/T.J. Jackson/Western Warbird Museum FacebookTwitterLinkedInEmailST. GEORGE, Utah-Saturday, Dixie State football welcomes New Mexico Highlands for military appreciation night as the Trailblazers seek to improve to 2-1 in Rocky Mountain Athletic Conference play.Fans who show military identification at the gate will receive free admission to the game and have a chance to get a free camouflage Trailblazers T-shirt at halftime.These T-shirts will be given on a first-come first-serve basis.The night will also feature a pregame flyover from the Western Warbird Museum of St. George.This is the third match-up in history between the Trailblazers and Cowboys with the series tied 1-1.The Cowboys are 2-0 on the young season and lead NCAA Division II in scoring offense at 55 points per game.They are also 10th in Division II in yards per game, averaging 519 yards per game.The Cowboys’ secondary has also been effective, forcing six interceptions thus far on the season. Sophomore defensive back T.J. Jackson has three picks on the season for New Mexico Highlands.Cowboys kicker Israel Farfan has made all four of his field goal attempts on the season and is 14-14 on PAT’s. His performance in a 65-37 win over Adams State last week made him the RMAC Special Teams Player of the Week on Monday. Brad Jameslast_img read more

Speech: We call for an end to the use of sexual violence in South Sudan

first_imgThank you, Madam President and thank you SRSG Shearer and Ms. Jial for your briefings.Today, on International Women’s Day, I’d like to focus on the devastating impact that the conflict in South Sudan has had on women and girls. In five years of fighting, the conflict has claimed nearly 400,000 lives, driven 4.3 million people from their homes and 1.4 million to the edge of famine. And as we have heard from you today, Ms. Jial, it is often women and girls who have borne the brunt of the violence. Women, including those in their 60s and girls as young as eight, have been subjected to brutal acts of rape and sexual assault. Yet despite the depth of the horror, time and time again perpetrators are not held to account. This impunity drives the cycle of violence.Despite the signing of a Peace Agreement in September and the welcome reduction in political violence, there has been a concerning uptick in intercommunal violence and sexual violence.We are particularly concerned by the recent UN reports warning of the normalisation and persistence of conflict-related sexual violence perpetrated by fighters from all sides including armed militia groups that have been mobilised and used by the parties in recent offensives and frequently, directly or indirectly, encouraged by Commanders. Despite calls for the Government of South Sudan to take action to identify those responsible and hold them to account, this has not happened. Instead, in some instances, the organisations that provide support to the victims have come under attack by the Government.We cannot accept these brutal acts committed against mothers, sisters and daughters and we cannot allow impunity to persist. So on this day above all, and on each and every day, in order to support a lasting peace we call for an end to the pernicious use of sexual violence and the culture of impunity in South Sudan. We call on the Government to uphold its responsibilities to protect civilians, and to thoroughly investigate all instances of sexual violence and bring those responsible for these crimes to justice. And we must all support organisations to help survivors as Ms. Jial has suggested and continue to exert pressure for accountability, whether through national courts, the Hybrid Court, or through international sanctions.But I do not just want to focus on the disproportionate impact of the conflict on women and girls. It is also important to focus on the crucial role women have to play in delivering a sustainable peace. The United Kingdom has consistently pressed for greater inclusion of women in political and peace processes, and we welcome the contributions of brave civil society actors, including those present today. We welcomed the commitments made in the September Peace Agreement to at least 35% executive representation. But this has not yet translated into action, and we call on the parties to deliver on their promises. Not for some abstract concept of quotas, but because we know that when women meaningfully participate in peace processes, the resulting agreement is more likely to last.We are grateful that Ms. Jial has been able to join us today. Civil society has played a vital role in the peace process by representing the views and voices of the people of South Sudan, and we support your call for greater engagement with these communities. We are therefore concerned that the space for civil society continues to shrink, and we encourage all parties to engage in open dialogue with civil society organisations, particularly those representing women.Finally, it is important to register that this Secretary-General’s report is the last 90-day report before the May transition date envisaged in the September Peace Agreement. We welcome the progress made to date and reductions in overall violence as set out by SRSG Shearer. The UK remains committed to supporting those working towards peace. But like the SRSG, we are concerned by the lack of progress on some of the most difficult issues alongside increases in intercommunal and sexual violence.Conflict is the main driver of South Sudan’s man-made humanitarian and protection crisis. Peace is the only solution. It is vital that the Security Council, the region, and the parties to the conflict do not allow this loss of momentum to persist and to destroy the hope of progress that September’s agreement brought. We urge all parties to bring renewed momentum to ensure the deal is implemented in full. We must work together or risk failing to deliver a future free of violence, for the people, including women and girls, of South Sudan.last_img read more

Local company on mission to assist “disable” children

first_img Tweet Share LocalNews Local company on mission to assist “disable” children by: – March 28, 2012 Sharing is caring! Sharecenter_img 29 Views   one comment Share Judy Sango. Photo compliments: insidepossieInsidePossie Children of Grace Foundation Inc has embarked on a mission to assist children who are “disabled” by sensitizing the public on their plight.Founder of the Foundation, Drinnon Nyerere highlights an 11 year old girl of Portsmouth who appears to be suffering from a condition known as Arthrogryposis in a three minute video.Nyerere explained that InsidePossie Children of Grace Foundation Inc is a registered non-profit organization in Dominica centralized around providing effective educational programs and strategies to children of low socio economic backgrounds which proves to be the most academically deficient in our community.The Austrailian Arthrogryposis Group states that “Arthrogryposis is a term used to describe the presence of multiple joint contractures at birth. Joint contracture is a limitation in the range of motion of a joint, however in the “classic” case of arthrogryposis, hands, wrists, elbows, shoulders, hips, feet and knees are affected”.Judy Sango who attends the Roosevelt Douglas Primary School despite her impoverished living condition, being ridiculed by her peers and “disability”, is in grade 5 and thrives in her school work. She hopes to one day become a judge.She holds a smile as the sun shines and her heart for progress bursts out in every area of her life.The Foundation’s motto is “Providing Quality Life for Children in Need” is seeking to raise funds to assist Judy as well as to make a documentary film.Nyerere told Dominica Vibes News that the purpose for the documentary is a “means of marketing Judy in seeking medical support to solace her current physical situation”.He explained that writing an article with a few photographs might not capture the actual story but a documentary will highlight “what she and her family goes through on a daily basis” and will motivate people to donate to her medical costs.“A photo tells a still story, a video shows the actual story” Nyerere said noting that the foundation has been playing a meaningful role in Judy’s life he reported.“Even before official registration of our foundation, we have been playing a part in Judy’s life. We annually provide text and exercise books, shoes, school uniform, bags, pens, pencils and other stationeries to Judy and kids of our foundation”.Last year 46 children received full scholarships from the Foundation.Judy’s mother explains in the video that she would like assistance with the cost of surgery for her daughter as she often complains of pain in her knee and being called “cripple.”Through the documentary film, the Foundation hopes to “inspire” individuals who are disabled as well as those who are not that they can accomplish their goals despite the odds.They are appealing to the public to “help guarantee a prosperous life for a generation of children now and to come”.The funds donated will go towards medical costs, production costs; filming, professional video editing, narration, production and marketing of this film.The documentary he hopes will be “an inspiration despite the odds”.Nyerere can be contacted on [email protected] for further details on donation.Here is the video of Judy: [vimeo]http://vimeo.com/39316860[/vimeo]Dominica Vibes Newslast_img read more

Red Bluff High boys basketball overtaken by Serra in semi, 60-43

first_imgRed Bluff >> Moments after Valentin Ramirez netted his second 3-pointer at about 3 minute mark of the opening quarter, the Red Bluff High boys basketball team had a 16-11 lead on Serra Friday night in the semifinals of the 28th Holiday Classic tournament. Could the Spartans get to their first-ever final in their own tournament? It turned out the momentum would slowly shift toward the San Diego-based team as Serra outscored Red Bluff 37-19 over the next 19 minutes to pull in front by double …last_img read more

Two decades of freedom

first_imgRomaana NaidooThere are just 218 days until 27 April 2014, when South Africa marks a significant milestone – 20 years of democracy.In preparing for the anniversary, citizens have been urged to join the likes of Lead SA and Brand South Africa to pledge their support in building national pride and reflecting on how far the country has come in two decades. Along with the Department of Arts and Culture, Government Communication and Information System (GCIS) and Proudly SA, four initiatives in this vein were launched by Lead SA on 20 September in Soweto.Richard Simmonds dressed for Freedom FridayFreedom Friday is a call on the nation to wear something every Friday that expresses their pride in being South African. This includes anything from a jersey of a favourite football or rugby team to traditional wear. Other projects to celebrate South Africa’s heritage as well as 20 years of democracy include 20 Hours of Volunteerism, between 20 September and Freedom Day, 27 April 2014; Wikipedia Wordathon, to improve South Africa’s digital footprint on the online encyclopaedia; and 20 Memorable Moments, which will retell people’s stories about their most memorable moment in the past two decades.On 27 April 1994, South Africa cast aside centuries of discrimination and oppression to form a new society built on a foundation of freedom and democracy. This change marked the beginning of a united, non-racial, non-sexist, democratic and prosperous society. Lead SA’s Yusuf Abramjee kicked off the festivities for the launch of the initiatives by explaining the importance of having the event on Vilakazi Street.“It is a great privilege to be here today as we make history. It is fitting that we gather in Vilakazi Street in Soweto, which enjoys a prominent place in the history of South Africa … We are here today to start a journey of reflection and celebration as we count down the days to 20 Years of Democracy on 27 April 2014,” he said.“Some of you may recall every day since the first vote was cast on that day in 1994, and even the days, months and years before, while others were born to a free South Africa. We have a great opportunity to look towards the future with a greater understanding and appreciation of our past.”Unique storyBrand South Africa’s chief executive officer Miller Matola and Lead SA’s Yusuf AbramjeeThe South African story, Abramjee said, was as unique as the people who made up the diverse and vibrant nation. It was a story of great sacrifice and perseverance; it was the stuff of legends.An excited Miller Matola, the chief executive officer of Brand South Africa, spoke about 20 years being a significant milestone for all citizens. “We must all now participate in driving the future we would like to see for ourselves, our children and the generations of descendants who will come after us,” he said.“Brand South Africa is inspired by the launch of the Freedom Friday initiative. We look forward to working with our partners on this initiative, as well as with all citizens to find new ways to celebrate our democracy, our freedom, our nationhood.”Matola explained that through the National Development Plan citizens would be able to achieve a better future for all. “We must each of us play our part to make this a better reality.”He concluded by quoting Nelson Mandela: “Let us never be unmindful of the terrible past from which we come, that memory not as a means to keep us shackled to the past in a negative manner, but rather as a joyous reminder of how far we have come and how much we have achieved.”Among those at the launch were Minister of Sports and Recreation Fikile Mbalula; Minister of Arts and Culture Paul Mashatile; Leslie Sedibe, Proudly SA’s chief executive officer; Phumla Williams, GCIS’s acting chief executive officer; struggle stalwart Ahmed Kathrada; social cohesion advocate Judge Yvonne Mokgoro; and Primedia Broadcasting’s chief executive officer, Terry Volkwyn.Youth commitment20 years of freedomAcknowledging the youth’s support and active participation, Abramjee introduced some inspirational schoolchildren. Among them were Madison Volkwyn; Jordan van der Walt, the Lead SA hero of the year; and Tshogofatso Dhlamini. Madison, a pupil at Redhill High School in Johannesburg, spoke about a business studies and design project that inspired her and a group of friends to give back to an underprivileged school in Orange Farm in the form of a colourful play area.The group was instructed to go out and implement a sustainable, green corporate social responsibility project, “whatever you want, whatever you need, but you need to do it yourself”. “For us, being raised in homes that are very open and exposed to the current situations of the people in our country, we were hopeful that we could find somewhere where we could make an impact but we hadn’t gone looking specifically for a place to do community service,” she explained.“Solwazi Primary School is a way of helping keep the children occupied during the day, educating them and helping to keep them off the streets, as many of these children are orphans. When interviewing the directors of the school, they expressed the importance of playing and felt that their students were being deprived of this aspect of their schooling, especially in the foundation phase of Grade R and grades one to three,” she said.“Studies have shown that low-income children have limited opportunities to play. Having gone to a school such as Redhill, my peers and I have always had boundless opportunities … which I have no doubt has significantly helped us to this very day. When visiting the school, seeing those 600 children, playing in what could only be described as a flat, dusty playground, with no equipment and nothing to stimulate these children’s minds or provide a ritualistic form of exercise, it really sparked a desire in us to make a change, however small.”Tshogofatso, a Grade 11 pupil at St Martin de Porres School in Orlando West, Soweto gave a moving speech about the importance of national heritage and pride. “Heritage is anything that we discover or know about the past. But heritage is not simply history – that which befalls us – it is rather what we choose to know, keep, and value from the past. Heritage is that part of our history which defines us and which we cherish.”She said: “A shared heritage provides us with a common past, and this gives us a sense of identity and belonging … A shared heritage is like a rich mine from which we may select and emphasise that good that we choose to cherish and to celebrate with others. These aspects of heritage tie us to other human beings, often forming the strongest human bonds.“One of the most important things about heritage is that it gives us a sense of identity, defining who we are, as well as seeing that we are part of something that is bigger than what we are, and something in which we can take pride,” she said.last_img read more

Live Blog: The Workings of Social Business

first_imgalex williams A Web Developer’s New Best Friend is the AI Wai… Related Posts Yesterday at Lotusphere we heard about IBM’s big push into social business. Today, the focus is on the way social business works. IBM executives say the company is past the tipping point in its adoption. This session will be more about how to use social technologies in a business setting.Let’s get started!8:40 A.M. EST: Starting with a well produced video about the smarter planet campaign with examples of the work’s success and its media visibility.8:45 A.M EST: Mike Rhodin is on stage. He is talking about the monumental challenges that companies face in a complex world. He points to the overwhelming amount of dta we create. By some measure it is on the order of 15 petabytes per day. Rhodin is looking a the entry points for marketing and customer service; product development and operations. This means:Push marketing to trusted relationshipsR&D to shares insightsEmail and phone to professional networksRhodin has introduced John Iwata, the marketing executive behind the smarter planet campaign.8:55 A.M EST: Iwata is talking about the beginnings of the smarter planet initiative. He pointd to the forces driving a smarter planet:Instrumented: Smartphone shipments will outpace PCs by 2012.Interconnected: Social networking now accounts for 22% of all online time.Intelligent: The age of the zettabyte is upon us.Iwata is now discussing the business value for the new world of business. The question is about how behaviors will change as the people become the center of the enterprise.9:02 A.M. EST: To drive the value for social bisness ot needs to be secure and scalable. It has to have business outcomes that matter. And it requires responsible management practices.9:04 A.M EST: Panel! Executives from Cemex and State Street. The State Street executive makes a point we ehr a lot about. The company saw multiple groups adopting social media practices. For example, it was being considered for training and collaboration. The company has 27,000 employees. The goal was to use social media to bring more intimacy to the company. Iwata is with the group. He’s talking about the adjustments that were needed as the organization shifted from a “funnel” approach to one more about community. The shift is in how people are transformed to be part of a community that generates direct outcomes.9:12 A.M. EST: Starting in the late 1990s the drive at IBM for the Internet was internal. Last year, he went to the executive committee who reacted strongly against the idea of social business and shooting people through the firewall so to speak. The meeting was cut short. It has been a transformation since that point that had to be approached with sensitivity.9:18 AM EST: The fear of the unknown is a gigantic hurdle for management. The State Street executive said they had to move from risk avoidance to risk management. One lesson: make the entire process opt-in. It is not required. People engage on their own terms but the culture is there to support people. It’s not without risks. There are always risks in emerging markets.9:25 A.M. EST: That’s it for now! Back in a bit.10:01 AM EST: I am getting a demo of the Blackberry PlayBook, the RIM tablet device launching this quarter. The view is of the Web, not apps. The seven-inch tablet has apps but they are from companies such as IBM and Microsoft. It’s always a good question why RIM did not get its tablet out sooner. But it’s not just about the tablet. It’s about the entire ecosystem. From a Blackberry perspective, there is the need for apps. There is a need for apps that use touch. To encourage developers, RIM is having contests for people to develop apps. Applications are being built into App World, which serves Blackberry devices and PlayBook. The focus ins on open standards to help spawn the development. There will be a native SDK available for the device but developers can build on it otherwise through such platforms as Adobe Air Mobile Framework. Almost all of the apps are Adobe Air. For IBM, the approach is more about HTML 5 to attract developers. Developers may also develop on Web Works, the platform for technology development.What can I do with it? QNX is the operating system for the device. 12:57 P.M. EST: Sitting in a session about Social Business ROI. IBM’s Sandy Carter is moderating. Carter is vice president of social business and global sales for the Collaboration Solutions Group. We’ll hear from Slumberland Furniture and Windsor University. 1:20 P.M. EST: Question to start: How did you become a social business?. Slumberland executive said the company follows LEAN, a way to reduce waste. Social media technologies fit into this perspective. A technologist from the Trinidad government is using mobile technology for social purposes to connect citizens. A manager from the University of Windsor is using technologies to create intelligent systems for reducing waste and enhancing the health of the community.1:23 P.M. EST: Slumberland is helping franchises get information. The goal has been that each franchise provides the same experience for customers. Social technologies are being used primarily for training. The company is also leveraging the expertise of the sales people to train people throughout the organization.The Trinidad government manager said they have streamlined information between ministries and its Web sites. The project allows the content to be built in a single repository.It allowed for the elimination of duplicate information and it provided a uniform message. The portal is sued to great feedback from customers. There is no strategic, cohesive way to get the feedback. That’s a next step. The government is now focusing on the mobile device as there are far more mobile devices among the citizenry than personal computers. They are using SMS information from citizens to then aggregate and then distribute that data to the ministries. The message is acted upon and then confirmation is delivered back to the citizens.1:34 P.M. EST: The University of Windsor has a pay it forward project. The community is embarking upon an effort to integrate an intelligent system and is planning for a new border crossing to the United States. There are a number of homes that need to be demolished. Many are new homes. The University of Windsor manages a project that salvages the new plumbing, HVAC and other infrastructure of the homes. Social technologies are being used to enhance communication and chronicle the salvaging operation.1:40 P.M. EST: In Trinidad, the story is about using IT to benefit citizens instead of for internal purposes. The IBM technology cost $10 million, which included software and services.Paul Greenberg caught this bit about customer spending on social technologies from IBM: 8 Best WordPress Hosting Solutions on the Market 2:12 P.M. EST: On to the next discussion with the Australian Football League (AFL). The group talked to Major League Baseball that had been using a portal as a front end for baseball data. It’s statistics, financial performance and other information. The AFL learned from what they did and applied to its code for the purposes of collecting data about the financial performance, crowd attendance, TV ratings and other matters such as human resources information. The portal also keeps track of the youth leagues. The portal brings the disparate data into one portal environment. The portal helps provide context. It has role-based security so people in finance are the only ones to see the relevant information.The system will be expanded to the18 football clubs in the league. People with the clubs get the data relevant to them and information that has been filtered to be shared across the league. 3:09 P.M. EST: Ted Schadler of Forrester Research is on stage at the Social Business Industries Symposium. Good analysis of how the team was needed at BestBuy to make the integration of APIs possible through Twelpforce. BestBuy had issues with acceptance. Some of the lessons learnd:Start with people, not objectivesTechnology mattersWork across organizational bundariesSchadler says Only an empowered employee can serve an empowered customer.The bottom line: technology empowers people, mobile, social, video and cloud. It empowers customers and employees.3:17 P.M. Schadler says people work when and where they want to. It may be they work more at home. Women next to me is skeptical. Shaking her head. Ha! Schadler says empowered customers that will set the pace in this age of empowerment. It means listening. Product development needs to listen. Employees need to engage. Here is where social media irks me. I am listening to a preacher. A lecture. Ugh.Roles change. What is IT’s role? What is your role? What is the role of marketing? Sales? Customer service? You need to set your team’s expectations. Small wins are surer than big commitments. The tools need to fit into existing ways of working. Everyone has to benefit. Build 80% of the project then listen. It needs to be treated as a business risk, not a technology one.3:25 P.M. EST: Panelists are on stage. All are from IBM with the exception of Schadler.Sandy Carter is asking when the executives had that moment of understanding about the importance of social technologies. Ben Edwards is vie president of of Web Experiences Software. His moment of realization came when the C-Suite began to accept it. Alice Chou is director of DeveloperWorks, a site for the IT community. The moment for her came when she realized they had to connect with people on Facebook and Twitter. They’ve since built a social platform for the IT community. It now has 600,000 members. Larry Bowden is vide president of Web Experiences Software. He said there was a moment when he saw a group of doctors establish their own community. They used their collective wisdom to improve services to patients and help save lives. These types of communities will have impacts on all of us. This is a trending example I am seeing. Schadler says he had a moment when he saw his kids create YouTube videos with claymation characters they made.3:36 P.M.EST: Edwards says it is important to transform relationships. At that poinnt, you need to embrace the fact you need a governance council. This is weird if you have been in the social technology world for any time. Bit it may be needed as the CIO and General Counsel. Mitigate the risk to get the full business value. Companies feel overwhelmingly it is worth the effort. Companies and organizations see risk as keeping them from adopting social technologies. The risk needs to be managed.3:49 P.M. EST: Chou is in the business of driving skill building and awareness. That does creare an issue with internal powers that sometimes too much is being given away. It’s her group’s view that the more skills on the street, the better it is.What’s hot? Video? Schadler says Video is going to be an important tool for training and other means. Social gaming is gaining acceptance, Carter said.4:00 P.M. EST: Ended with each panelist having to sum up thoughts in 140 characters or less. They all did it. I counted. 🙂5:13 PM EST: I am talking with Irene Greif, IBM Fellow and director of the Center for Social Software. The group works in concert with Lotus. Part of what Greif will talk about in her keynote tomorrow is the synergy between analytics and social. It’s representative of the way data is unifying across different domains that had historically been separate. The lab’s research reflects what we are seeing in the market. For instance, there are several research projects that draw on the need to draw people into applications. The gaming research is to draw people into new user interfaces thar are more engaging and meaningful for their work. Collecting tags and metadata becomes a game. You earn points for how well you do.Activty streams are becoming widely used by customers. The lab is trying to make sense of the activity streams that are so predominate. This is done in different ways. It may be done with visualization. Morning Report, for instance, helps you see what you need to see in the morning. Dog Ear was the name for social bookmarks. It was like Delicious. It influenced the user interface for the Connections product. That was seven years ago. Another example is SaND Stream, which is where activity stream technology is developed.6:41 P.M.EST: What would a live blog be without a party update? I am at the party hosted by ZL Technologies and actiance, formerly known as FaceTime Communications. Heavy appetizers everywhere. What party are you going to tonight? Ping me and I will come by and do a live update. Time for the House of Blues! Top Reasons to Go With Managed WordPress Hosting Tags:#cloud#events Why Tech Companies Need Simpler Terms of Servic…last_img read more

5 Ways to Get Out of the Pay-Per-Click Weeds

first_imgWe see this happen time and time again: In the midst of managing a pay-per-click (PPC) campaign, marketers get bogged down in the details of the campaign without paying attention to what actually matters.  What actually matters? PPC return on investment (ROI), of course.  If you’re managing a PPC campaign, you need to understand how all the little bits of data can play together and help you achieve a better ROI.  To do this, you should consider a few things: Overall, you have to keep your eye on the prize when it comes to PPC.  Make sure you’re not getting lost in the budget, impressions, and clicks weeds–what do these little things matter in the big picture of generating quality leads?  PPC involves so many little details and tweaks, that it’s incredibly ea.  Keep your goal in mind and keep working at it and you’ll be sure to improve your lead quality. Are you paying attention to your ads? to see how paid search fits into your inbound marketing strategy. sanderovski & linda Learn how to get the most out of your pay per click marketing campaigns. impressions One of the biggest PPC mistakes we see is when folks go after expensive, popular words rather than long-tail, more relevant ones.  Should you really go after “running shoes” when your product is only peripherally related to them? Probably not. What words are you going after? each, pause the one with fewer click-throughs and write a new one.  Lather, rinse, repeat.  You should also always remember that effective ads include offers–in essence, they’re calls to action. It’s easy to get caught up in the words you’re targeting and let your ads languish.  Are you aggressively A/B testing your ads?  If you’re not, you can do this easily in AdWords by running two ads per campaign in balanced views (don’t let Google manage Topics: What are your priorities? Download the free video We have seen people add random lingo in order to increase their relevance score without thinking about what phrases would generate quality traffic for them.  Perhaps you are obsessing about When you tweak, what are you tweaking for? One of the most common PPC errors is to dump all the traffic onto your main homepage.  A better idea is to send them straight to landing pages so that you can get that click (that you paid for) to convert to a lead much sooner! Originally published Jul 30, 2010 8:00:00 AM, updated October 20 2016 . Video: Get the Most out of Your PPC Campaigns Photo courtesy of , but never getting any click-throughs.  Make sure you aren’t optimizing for clicks without making sure the visitors would be quality leads.  It’s very easy to fall into the “I must do better at one metric” trap without keeping your high-level goals in mind. impressions impressions for you), and when you have a good number of PPC Where are you sending your traffic? Your priorities tend to reflect on what you’re being measured, and we hope you’re being measured primarily on generating high quality leads.  If you’re not, perhaps you need to examine why.  Do you have a long enough sales cycle that you can get a more immediate measure from number of leads generated or click-throughs?  Whatever your priority is, keep that in mind throughout measuring your campaign.  You should be asking yourself the question, “Am I getting closer to my goal?” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Ensure Your Website Visitors Click and Stick

first_img . And its not just reading — the Average Joe also watches more than 180 videos per month on sites like YouTube and Vimeo. These statistics all add up to one very educated consumer. Facebook The average person does more than 30 searches per day in Google. They also clock over seven hours per month interacting with branded content on Twitter and People are spending seconds — not minutes — on your site, so be as clear and concise as you can be with the language you use. Avoid populating your “Products” or “Services” drop-down lists with brand names, because people don’t know the names of what they’re looking for yet. Instead, use adjective-rich phrasing to explain what those products are, and introduce them to your registered trademark on the product page. And when folks click through to those pages, don’t bury critical facts about your products and services under a mountain of text. Think like your customer. Ask yourself what you would want to know, and use that answer to craft a strong thesis statement for the first paragraph of each page.  Knowledge is everywhere online, in every form, and your typical internet user has a voracious appetite for learning. But from the perspective of an online marketer, this consumer is also a click-happy and easily distractible one. Employ the below tactics to make sure they click on — and stick to — your website with a purpose.      Position Yourself With Simple Language  How are you ensuring you get the most out of each visitor? Be Smart About Flash and Graphics   Image sliders look great on home pages and give businesses the opportunity to convey multiple messages on their website’s most prime piece of real estate. But if you have a scrolling mechanism that shows six images for five seconds each, what happens if your visitor only hangs around for 20 seconds? They won’t see the fifth and sixth image in your sequence. What if those links direct visitors to your biggest money-makers, like your demo request page or free consultation landing pages? Low visibility will dictate a poor return. Lots of companies like to lead with brand messaging in these spaces, but avoid this. Prioritize your best offers, and show them first.   Own Their Next Click  Conversion Rate Optimization Topics: Your visitors are going to click, but it’s up to you to make sure the link is productive for your business. In addition to your main navigation links, make sure links to other web properties you own are prominently displayed on your homepage. Have call-to-action buttons and other offers above the fold so they’re as front and center as possible. And wherever you can, prove that your clicks are worth it. Visitors will never know your blog is informative and bleeding edge unless they get there, so if its normal position is in your main navigation, experiment with placing a bigger, more-blown out linking image in the margin, or even a module that shows titles of recent posts. Also, make sure your company’s social media accounts are front and center. A click to your Facebook Page or recent Tweets isn’t a loss, but a click on the back button is.    Originally published May 10, 2011 12:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

6 Ways to Screw Up Your Social Media Strategy

first_imgWe all make mistakes when we’re learning something new. That philosophy stands true for business people and school children alike. So what separates those who learn and succeed from those who learn and fail? Why, it’s the correction of one’s mistakes and seeking improvement, of course! Social Media Strategy integrating social media I won’t call anyone out specifically, but unfortunately, I see this a lot. (And I mean, a lot.) I applaud businesses that take the first big leap in How to Screw Up Your Social Media Strategy “I’m not getting social media results right now, so clearly it’s useless.” Whoa, there! Did you even give it a solid chance? When you go to a networking event, do you expect to develop strong business relationships with all 50 attendees that very evening? I imagine you understand it will take multiple weeks, perhaps months of meetups before you develop solid relationships with every person. Similarly, it takes lots of commitment and nurturing to develop a successful community through any social network, too. creating a Facebook Page Only marketing people can successfully represent your company, right? Wrong! By allowing all employees to tweet company content, discuss what they’re working on, or announce special news, your business’ reach just tripled… quadrupled. (You count your employees and do the math.) That’s very valuable, especially when you’re all-hands-on-deck regarding a specific announcement. ” 1. Set up your profile, and ignore it forever. 6. Give up after three weeks. At HubSpot, our social media policy is pretty simple: “Use Common Sense.” And we encourage others to adopt that same attitude. When you’re interacting through social media channels, the name of the game is fast and nimble. Unless you have a person dedicated to reviewing social media content who also has the response time of a tennis player, you’re shooting yourself in the foot. Create a list of the type of content you want published, and trust your employees from there. You’ll be glad you did.  4. Have management review all social media posts and responses before publishing. So what do you think? Are you guilty of making any of these mistakes? How have you improved? What other social media mistakes should businesses avoid? What do you think?last_img read more

6 Ways to Capitalize on Twitter’s Promoted Tweets

first_img Twitter Marketing Topics: Originally published Sep 16, 2011 9:00:00 AM, updated October 20 2016 ClickZ recently reported that Twitter is rolling out an enhancement to its Promoted Tweets program that will allow brands to reach more Twitter users.  Promoted Tweets will soon be distributed into the streams of users across the entire Twitter network. Up until this change, Promoted Tweets had only been displayed to users who are following your Twitter username.Twitter is restricting the rollout of this program update to 10% of its global users until it works out all the kinks. Obviously, this change will drastically impact the dynamic of the Promoted Tweets program and increase its appeal. Not to mention what it should do for Twitter’s revenue stream.There is no better time than now to start using Twitter for business. And if your business establishes its Promoted Tweets account now, you’ll be ahead of the curve once it opens up these sweet new ad capabilities to all of its global users.If a tweet falls in the woods and no one is there to hear it, does it make a sound?Promoted Tweets make your tweets heard by hitting users at times when they are most likely to read your tweet, see your awesome comment or link, follow you, retweet, or even visit one of your landing pages. Also, much like you would pay for PPC (pay-per-click) campaigns on Google, Facebook, LinkedIn, etc. you only pay for your Promoted Tweets when someone engages with your tweet. This means you are charged only when someone clicks, replies, retweets, or favorites your tweet. Twitter calls this a CPE or cost-per-engagement model.6 Ways to Use Promoted Tweets to Maximize Your Brand’s Twitter Reach1. Hit Your Followers at the Right Time: This is probably the most basic use of Promoted Tweets. You can set up campaigns that push your tweets toward the top of your followers’ timeline when they log in to Twitter. Set up Promoted Tweets that are targeted to your followers so you can ensure that your most important tweets have the best shot at being read, clicked, retweeted, favorited, etc.2. Target Relevant Keywords: A critical component of Twitter is its search functionality. Twitter’s search engine allows users to search for tweets using keywords and phrases so they can find other users who are talking about stuff they’re interested in. Promoted Tweets allows you to target specific keywords or phrases so your tweets appear in their search results. This is a great way to target people who are not yet following you.3. Find People Who Resemble Your Followers: Twitter’s latest enhancement will let you target users who resemble your current list of followers. Obviously, this is an excellent way to increase your follower base while ensuring that your tweets hit qualified eyeballs. Very cool!4. Use Geo-Targeting for Events and Local Businesses: You can also set up a Promoted Tweets campaign that is targeted to a specific geo-location. It will then only trigger your ad when a targeted user is in that location. This is great if you want to establish an event-specific hashtag or if you are marketing a local business.5. Promote Offers: Use Promoted Tweets to let your followers know about upcoming deals and offers. Better yet, create an offer that’s exclusively for them!6. Test Content and Messaging: Use Promoted Tweets to determine what sort of messages resonate best with your follower base. Maybe they only like syndicated content, or perhaps they are most interested in your latest deal. Use Promoted Tweets to identify which types of content and messaging get the most action. You can then also implement these findings in your normal Twitter activity.Also, don’t forget that Twitter offers analytics within its Promoted Tweets platform so you can track performance and optimize your campaigns for maximum engagement.Looking to take Twitter sponsorships even farther? Set up a Promoted Account. Promoted Accounts allow your Twitter username to show up in the “Who to Follow” section of other users’ Twitter profile pages.For more information on Promoted Tweets, you can visit Twitter’s Business Center.Have you started using Promoted Tweets in your Twitter marketing efforts? What kind of results have you generated? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more