Tag: 贵族宝贝

Skate Park Construction Expected to Start in Two Weeks

first_imgSign up for OCNJ Daily’s free morning newsletter.__________“The administration has also reviewed these plans with the Ecumenical Council in consideration for their concerns regarding the operation of the Clothes Closet,” Dattilo wrote. “There is an ample buffer between the park and the Clothes Closet and this area will be heavily landscaped.”The Clothes Closet, which provides donated clothing to families in need, sits between the Fire Department and the proposed skate park.Ocean City has approved the spending of $750,000 for construction of the park.The city will be reimbursed $500,000 from a Green Acres Cape May County Recreation Grant that was announced in September 2014, and City Council  approved a capital plan that calls for borrowing $250,000 for the project.Read more: Comcast to Stay in Ocean City After Yielding to Skate ParkRead more: Ocean City Gives Final OK to $750,000 Skateboard Park The final design of a new skateboard park at Fifth Street and Asbury Avenue in Ocean City NJ will include a bowl and snake run.Construction of a new skateboard park in Ocean City NJ is expected to begin May 18.Councilman Mike DeVlieger said Sunday that the contractor anticipates completing the job within 90 days. The park could be open by mid-August.View of new skate park in Ocean City NJ from Asbury Avenue.City Council on April 23 awarded a $732,284 contract to Spohn Ranch Inc. of Los Angeles, Calif., for the supply and installation of the new skate park. Spohn Ranch was the sole bidder on the job, which came in just under the estimated $750,000 for the work.The park will be constructed on city-owned property next to the Ocean City Fire Department at Fifth Street and Asbury Avenue.The new concrete facility will replace a park at Sixth Street and Boardwalk that was dismantled in 2011 due to safety concerns.“The design was developed to provide a park with an appropriate degree of challenge and fun balanced with safety,” Mike Dattilo, assistant to Mayor Jay Gillian, wrote in a memo to City Council in April. “There has been an extensive amount of input provided by the local skating community.”The final design of the park includes a bowl and snake run situated near the West Avenue side of the park with the entrance on the Asbury Avenue side.__________last_img read more

Turkuaz Debuts New Disco-Infused Tune, “On The Run”, With An Insane Music Video

first_imgTo say that Turkuaz has been on fire this year would be an understatement. Over the summer, the Brooklyn-based funk powerhouse made a spectacular debut at both Bonnaroo, where their performance garnered critical acclaim, and the iconic Red Rocks Amphitheatre supporting Lettuce. In the months since wrapping up their summer festival circuit, the group has embarked on an extensive fall tour, mesmerizing the West Coast with their dazzling live shows. The buzz around Turkuaz has been deservedly growing louder recently, and it seems like the sky is the limit for this tight group of nine funksters.Tourkuaz Diary #3: Turkuaz Hits Colorado And Reflects On Las Vegas ShootingToday, the band has released a brand-new single and a trippy accompanying music video for “On The Run”, a track produced by Jerry Harrison of The Talking Heads. The psychedelic video follows Broad City actor Chris Roberti as he navigates a crazy night at Brooklyn’s House Of Yes, a music venue and performance space that functions more of an indoor circus of sorts. The video—directed by Jay Sansone and produced by Dani Brandwein—is simultaneously whimsical and dark, complementing the vibe of the disco-infused tune.Turkuaz Honors Tom Petty, Invites DJ Williams In Los Angeles [Video]As Jerry Harrison noted of Turkuaz’s “On The Run”, “Working with Turkuaz was a total blast. We had first met when my daughter and I performed ‘Take Me to the River’ with them at The Fillmore in San Francisco. Playing that night, I was impressed with the nuances they had picked up from Talking Heads and knew that they would be fun to work with.” He continued, “Their level of musicianship was inspiring and we moved quickly through the recording process. I wanted to spend some time drawing out the power of their singing which can become submerged with such a powerful band between them. I think the results speak for themselves.”Listen to the latest from Turkuaz, and enjoy the crazy music video for “On The Run” below.last_img read more

Cale Tyson: Country Music Done Right

first_imgThe SkinnyJust recently, the unthinkable happened.  My thirteen year old son, who has a keen ear and great taste in music, was manning the iPod on a recent road trip and, to my surprise, a Jason Aldean song was blaring through my speakers.I damned near swerved the minivan off the road.Like much of what you hear on modern country radio, Aldean isn’t country; instead, he and his cronies are Lynyrd Skynyrd sound-alikes with bigger hats.  I have long lamented that country music is floundering; instead of Willie and Hank we have Luke and Toby.But, when things seem forlorn, I come across an artist like Cale Tyson. Living in Nashville now, Cale is Texas born and bred, and he does country the right way; the twang is real, the pedal steel moans, and, most importantly, I believe in what Cale is singing.  It’s honest, and that is what is missing most from so much of what is passed off as country music these days.For Fans OfMerle Haggard, Dwight Yoakam, J.P. Harris & The Tough ChoicesOutside Looking In“I first met Cale where I meet most musicians – in a smoky bar.  Cale and I shared a bill together at The 5 Spot in East Nashville.  I was hooked halfway through the first song of his set.  He was leaning heavily on the material from High On Lonesome, his then unreleased EP.  Two songs really stuck with me – ‘Is The Flame Burning Low’ and ‘Lonesome In Tennessee.’  Both are as honest and authentic as Cale’s native Texas sky and make for perfect nighttime driving music.”— Caleb Caudle, Singer/Songwriter, New Orleans, LA On StageCale just returned from some time off in Mexico and the balance of August finds him away from the stage.  You Nashville cats have it good when he returns, though; Cale will be at the The Basement on September 11th and The 5 Spot on September 19th.In His Own Words“‘Long Gone Girl’ was written about an old flame that I couldn’t quite shake. I’d get so frustrated with myself for constantly going back to something that was just going to cause me more pain. I’d get upset and drive eleven hours home to Texas every once in a while and think, ‘That’s it. I’m going to leave town and clear my head of this whole situation, just get back to Nashville and be over it.’ Then she’d call me while I was there and apologize for whatever had happened and I’d think that everything would be better when I came back to town. It never really did in the long term, and I finally realized that. Some people just aren’t meant to lie in the same bed. There are no hard feelings now though. That’s just the way life goes. At some point, we’re all reaching for something unattainable. You just have to realize that and move on. Hell, though – I think it made for a really good song.”  — Cale Tyson, on the story behind “Long Gone Girl.”On The WebYou can find out more about Cale Tyson, his new EP, and when he might be swinging through your town at www.caletyson.net.  Make sure you also take a listen to “Long Gone Girl” on this month’s Trail Mix.Speaking of that new EP, Cale and Trail Mix would like you to have a copy. You guys know the routine. Take a shot at the trivia question down below, shoot your answer to [email protected], and a winner of a copy of High On Lonesome will be drawn from all the correct answers received by noon tomorrow (Thursday, August 22nd).Question – In a recent chat with Trail Mix, Cale mentioned some themes that are typically found in the quintessential country song.  Much to Jason Aldean’s chagrin, which one of the following did Cale NOT list?(A)  heartache(B)  lifted trucks(C)  loneliness(D)  murder(E)  cheating.Good luck!!last_img read more

South Africa hands Brics baton to Brazil

first_img15 July 2014 South Africa was set to hand over the chair of the Brics (Brazil, Russia, India, China and South Africa) grouping at the start of the sixth Brics summit in Fortaleza on Tuesday. President Jacob Zuma is leading a high-level South African government and business delegation to the two-day summit. The business delegation will participate in Brics Business Council meetings on the side-lines of the summit. During its tenure as chair, South Africa fully implemented the eThekwini Action Plan that the five Brics leaders tasked the country with carrying out at the fifth Brics summit in Durban last year. Over the course of last year following the summit, South Africa inaugurated the Brics Business Forum, establishing its operational procedures and identifying its priority focus areas. The Brics Think Tanks Council was also established to provide critical analysis and policy advice to the Brics leaders. South Africa also hosted key ministerial meetings, including meetings of the Brics National Security Advisors and of the Brics ministers of trade, finance, agriculture, education, health, social security and science.Brics development bank The five economies are expected to sign off on the new institutions at this summit – including a Brics development bank – after two years of tough negotiations. The five countries will pool an initial US$50-billion for the bank, with each country contributing an equal amount, and seek to gain influence by offering developing nations an alternative to the World Bank and International Monetary Fund. The leaders are also expected to set up a $100-billion contingency pool, which could be available by 2015, to help any of its members if they are hit by a sudden loss of foreign capital. Since its first Summit in 2009, Brics has consolidated its position as a positive force for the democratisation of international relations, and the countries have forged an impressive partnership, carrying out cooperation initiatives in more than 30 areas. “Brics membership advances South Africa’s national interests through pursuing key economic priorities related to poverty alleviation, job creation and reducing inequality,” Presidency spokesperson Mac Maharaj told reporters in Pretoria on Monday.Boosting intra-BRICS trade However, boosting intra-Brics trade remains a key objective, although progress has already been made. South Africa’s total trade with the Brics countries reached R380.4-billion in 2013, an increase of 27.5% over the 2012 figure of R298.2-billion South Africa’s total trade with Brazil grew from R20.1-billion in 2012 to R21.8-billion in 2013, representing growth of 8.46%. Trade with Russia trade increased by 47.06%, from R5.1-billion to R7.5-billion, over the same period, while trade with India grew by 18.3%, from R68.3-billion to R80.8-billion in 2013. Trade with China, South Africa’s largest bilateral trading partner, expanded from R204.6-billion in 2012 to R270.1-billion in 2013, representing growth of 32.01%. At a regional level, Maharaj said South Africa sought to gain tacit support from Brics partners on a regional level for the promotion of the African Agenda. “Another key advantage for Africa in particular, is that the Brics-Africa cooperation will support Africa’s efforts to diversify and modernise its economies through infrastructure development, knowledge exchange, increased access to technology, enhanced capacity-building and investment in human capital,” Maharaj said. On the international level, South Africa seeks to obtain increased support for the reform of international financial institutions, the revival of the Doha Development Agenda, as well as the reform of the United Nations and the UN Security Council. Source: SAnews.gov.zalast_img read more

Going to SXSW? Rate Speakers and Win an iPad!

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Introducing Conferences are expensive and networking time is too valuable to waste by sitting down and listening to a bad speaker. With is the newest free tool to join the One more thing… As a way to reward people who take the time to grade speakers during SXSW, we will be giving away Apple iPads.  More specifically … during SXSW to see who is being voted as the best and worst speakers from the event. Topics: HubSpotters will be live-blogging SXSW, covering the hottest presentations and announcements. For the latest HubSpot SXSW coverage, Grader Your vote, which is either #upvote if you think the speaker is doing a good job or #downvote if you are unhappy with the presentation.  Conferences It is easy to get started with Speaker Grader. While attending a presentation, send a tweet that contains all 3 of the following: Optional: Note: Individuals are only eligible to win once. The most active grader at the end of each day (11:59 p.m. Central Time) of the conference will win an iPad.  Speaker Grader The #eventhashtag Any other feedback you wish to include in your tweet is fine, but make sure the first three items are also included. Originally published Mar 10, 2010 8:30:00 AM, updated October 20 2016 Get SXSW News: https://sp2.img.hsyaolu.com.cn/wp-shlf1314/B2046/IMG15276.jpg” alt=”last_img” /> read more

10 Simple Strategies for Business Blog Content

first_img ? Do you feel like your brain is empty and out of ideas for blog posts? This is a common feeling. (I know I, personally, have often felt this way.) The reality is that the web is full of too many great ideas and — Take a look at your different types of content 2. Aggregate Industry Information– Everyone has good ideas. As a blogger, a great way to put together a powerful blog postis to compile popular industry statistics, images, videos, etc. into one articlethat makes it easily accessible for your readers. This saves them time spent researching and eliminates the need to visit dozens of sights. When aggregating content, be sure to give credit and link to the original source of information. Topics: from Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 6. Make Charts– People love data. Most businesses have data about their industry and use it to make important business decisions. While some data may need to be kept confidential, other data can be made into chartsthat can become a blog post, providing readers with valuable industry insight. , that you should never run out of things to blog about, regardless of your industry. When it comes to blogging well and often, it usually comes down to how you see ideas and how well you explain them in a way that matters to your audience. It doesn’t matter if you are blogging about manufacturing or swimming pools or any other industry for that matter, the basic process for coming up with great — Take a stance. OpEd writers argue one side of an issue. No industry is without controversial topics. Pick a couple of hot-button topics and write an opinion article about the issue. 10 Ways to Keep Your Blog Full of Content 4. Seek Out Guest Authors– Let other people think of ideas for you. Think about other experts and leaders in your industry and approach them about contributing a guest article to your blog. You’ll find that many people are willing to this for free in order to gain exposure to a new audience and generate a link or two back to their own blogs or websites. By securing a few good guest authors, you can outsource blog ideas and save some time in your schedule for other types of content. View more qisur website analytics — Think like a reporter. Has an announcement recently happened that has an impact on your industry? Take a few minutes to summarize the news announcement and then explain what it means for your industry. Beyond helping your readers, breaking news regularly will help to improve organic search traffic, because search engines place value on the first sites to discuss a particular subject. 9. Review Industry Books presentations Polarizing blog posts Business Blogging Analytics What tips do you have for keeping blog post ideas flowing? Which of these strategies do you use? Are you sick of .  Website analytics provide a lot of information about your readers. For example, you can see where they are geographically, what type of computer or smartphone they use, as well as other valuable data. If you notice that you have a large portion of visitors from an unexpected location, it might make sense to write a few blog posts related to industry issues in that geographic area. business blogging 8. Look at can be applied to any business. 100 Marketing Charts and Graphs Photo Credit: . 1. Answer Customer Questions– After spending years in an industry, it is easy to use jargon and lose sight of how customers see the industry. A good way to solve this problem to create valuable blog content is by looking through your email or checking with your sales and support teams to generate a list of common customer questions. Take each question and write blog posts that clearly answer them without using industry jargon. like this often attract more traffic and comments than traditional posts. HubSpot Internet Marketing Originally published Jun 1, 2010 11:00:00 AM, updated October 20 2016 7. Think Like an OpEd Writer 3. Think Beyond Text– Text is great, but it doesn’t have to be the only type of blog content you offer. Think about other types of content. For example, you could publish video or audio interviews of industry experts. You could create a blog post with pictures taken at an industry trade show. For a day, remove text as a possible form of blog post content and think about other content types that can be valuable to your readers. — Provide your own twist on what others have to say about your industry. Read some recent industry books and then write or produce video reviews that point out the good and bad in each of those books as well as indicate which segments of your audience may enjoy reading them. 5. Make Lists– Coming up with new blog posts is often a function of framing ideas in the correct way. Think of common industry issues and situations in the form of lists. Lists can be how-to, best-of, etc., but often serve as a catalyst for coming up with a fresh angle for an common topic. Example: 10. Break News blog contentlast_img read more

8 Life Changing Tools for the Mobile Social Media Manager

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Sep 1, 2011 2:11:00 PM, updated October 20 2016 As a social media manager, the job doesn’t end when you leave your desk for the night.  When you’re on the go and can’t sit at a computer and monitor social activity, mobile comes into play.There are a variety of smart phone applications that will allow you to stay on top of your brand’s online and mobile conversations, outside of the 9 to 5 day. I’ve pooled together a toolkit of the most convenient and reliable social engagement and monitoring applications—all accessible from your handheld device.1. HootSuiteThe incredible desktop Twitter client, HootSuite, also exists for the iPhone and Droid.  With the mobile version of HootSuite, you can manage multiple accounts in easy-to-navigate streams, schedule tweets, upload photos, and use ow.ly, the HootSuite link shortner that automatically generates graphs and statistics.HootSuite allows you to translate tweets, organize your Twitter contacts, see trending topics, or add locations to posts. If you’re mentioning a handle, just type “@” with letters and HootSuite will make it easy for you by providing accounts to select from. You also have the ability to link Facebook, LinkedIn, and Foursquare accounts for cross-platform management.2. SeesmicAnother Twitter desktop client, Seesmic, also supports a variety of platforms on devices including iPhone, Droid, and Blackberry.  Bring together all of your networks in one place, including Twitter, Facebook, LinkedIn, Foursquare, Evernote, Flickr, Blogger, and more. The management tool also supplies statistics and simple ways to organize followers or engagers.3. TweebTweeb is a somewhat in-depth metrics tool for Twitter on the iPhone.  The application provides a clean and concise layout for examining tweets that inspired follows, unfollows, retweets, mentions, and click-throughs.Tweeb also gives up-to-date information and allows you to browse through data from different time periods.4. BelugaIf you need to communicate with co-workers quickly while out, group-messaging is perfect for you.  Get your coworkers hooked up with Beluga so you can start sending out mass messages, alerts, or instructions for online and offline responsibilities.There are a variety of other group-messaging applications including Kik, GroupMe, and Fast Society.5. TweetAlarmTweetAlarm sends email alerts when someone talks about your brand, product, or any specific topic of interest—think of it as Google Alerts for Twitter. You’re immediately alerted if something critical comes up on the social landscape.6.  BumpIf you’re at a conference or networking event, Bump is key to have. With bump, you can physically click iPhones or Droids together and electronically transfer contact information.  It’s basically the mobile version of exchanging business cards.7. HashableReferred to as the “ultimate networking app,” Hashable is similar to Bump in allowing people to make in-person introductions, check-ins, and exchanges of contact information for the mobile and online world.8. Radian6 for MobileWhile not available just yet, Radian6 recently announced they are releasing a version of the social insights and listening tool for the iPhone. Just like the desktop version, the iPhone app will have real-time results, team assignments, analytics, and engagement alerts.What mobile tools do you use? Let us know in the comments! Mobile Marketinglast_img read more

6 Ways to Capitalize on Twitter’s Promoted Tweets

first_img Twitter Marketing Topics: Originally published Sep 16, 2011 9:00:00 AM, updated October 20 2016 ClickZ recently reported that Twitter is rolling out an enhancement to its Promoted Tweets program that will allow brands to reach more Twitter users.  Promoted Tweets will soon be distributed into the streams of users across the entire Twitter network. Up until this change, Promoted Tweets had only been displayed to users who are following your Twitter username.Twitter is restricting the rollout of this program update to 10% of its global users until it works out all the kinks. Obviously, this change will drastically impact the dynamic of the Promoted Tweets program and increase its appeal. Not to mention what it should do for Twitter’s revenue stream.There is no better time than now to start using Twitter for business. And if your business establishes its Promoted Tweets account now, you’ll be ahead of the curve once it opens up these sweet new ad capabilities to all of its global users.If a tweet falls in the woods and no one is there to hear it, does it make a sound?Promoted Tweets make your tweets heard by hitting users at times when they are most likely to read your tweet, see your awesome comment or link, follow you, retweet, or even visit one of your landing pages. Also, much like you would pay for PPC (pay-per-click) campaigns on Google, Facebook, LinkedIn, etc. you only pay for your Promoted Tweets when someone engages with your tweet. This means you are charged only when someone clicks, replies, retweets, or favorites your tweet. Twitter calls this a CPE or cost-per-engagement model.6 Ways to Use Promoted Tweets to Maximize Your Brand’s Twitter Reach1. Hit Your Followers at the Right Time: This is probably the most basic use of Promoted Tweets. You can set up campaigns that push your tweets toward the top of your followers’ timeline when they log in to Twitter. Set up Promoted Tweets that are targeted to your followers so you can ensure that your most important tweets have the best shot at being read, clicked, retweeted, favorited, etc.2. Target Relevant Keywords: A critical component of Twitter is its search functionality. Twitter’s search engine allows users to search for tweets using keywords and phrases so they can find other users who are talking about stuff they’re interested in. Promoted Tweets allows you to target specific keywords or phrases so your tweets appear in their search results. This is a great way to target people who are not yet following you.3. Find People Who Resemble Your Followers: Twitter’s latest enhancement will let you target users who resemble your current list of followers. Obviously, this is an excellent way to increase your follower base while ensuring that your tweets hit qualified eyeballs. Very cool!4. Use Geo-Targeting for Events and Local Businesses: You can also set up a Promoted Tweets campaign that is targeted to a specific geo-location. It will then only trigger your ad when a targeted user is in that location. This is great if you want to establish an event-specific hashtag or if you are marketing a local business.5. Promote Offers: Use Promoted Tweets to let your followers know about upcoming deals and offers. Better yet, create an offer that’s exclusively for them!6. Test Content and Messaging: Use Promoted Tweets to determine what sort of messages resonate best with your follower base. Maybe they only like syndicated content, or perhaps they are most interested in your latest deal. Use Promoted Tweets to identify which types of content and messaging get the most action. You can then also implement these findings in your normal Twitter activity.Also, don’t forget that Twitter offers analytics within its Promoted Tweets platform so you can track performance and optimize your campaigns for maximum engagement.Looking to take Twitter sponsorships even farther? Set up a Promoted Account. Promoted Accounts allow your Twitter username to show up in the “Who to Follow” section of other users’ Twitter profile pages.For more information on Promoted Tweets, you can visit Twitter’s Business Center.Have you started using Promoted Tweets in your Twitter marketing efforts? What kind of results have you generated? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

SEO for Home Builders: How to Optimize Your New Home Communities

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Search engine optimization for any business can be tricky to implement correctly, let alone home builders. Most home builders I talk to have either hired an SEO company or are currently working with one because they don’t have the knowledge in-house.However, there are some very critical elements that, if learned, can be implemented in house and will make a huge difference in your ability to get found by home buyers in your area.Many SEO companies want you to think you can’t do what they do. Now, there are certainly some nuances of SEO that are complex and will get you the best results, but if you can learn just some of the best practices in the SEO world, you’ll be better off than most of your competitors.  I like to think of it as the 80/20 rule.  Learn the critical 20% and you’ll get 80% of the performance out of your SEO strategy.  So, let’s talk about on-page search engine optimization for a minute.Critical On Page Search Engine Optimization ElementsOn-page search engine optimization is the practice of “optimizing” each page on your website.  By changing a few key elements on each one of your pages, you’ll have a much better chance at ranking for your target keywords.  Here are the elements.Page TitleYour page title is what shows up in Google search results.  It’s the big blue link you see.  I just did a quick search for “new home communities in Colorado Springs” and got this:The blue links are the Page Titles that each of those websites has selected.  Google reads the Page Title (along with the other elements below) to try to determine what this page is about.  The more relevant your Page Title to your home buyer’s search, the better chance you’ll have of getting found.URLYour URL is one of the most important elements to optimize.  Many home builders don’t have SEO friendly URLs.  As an example, many home builders structure their URLs like this:www.homebuilder.com/communitynameORwww.homebuilder.com/pageid=47As you can see, those doesn’t mean much to you and me (especially the second one).  But, they also don’t mean much to Google.  Looking at the first URL example above, it doesn’t describe the content on the page.  Well, sort of.  It has the community name in the URL, but doesn’t refer to new homes or homes at all.  A better URL structure for this page would be “www.homebuilder.com/available-new-homes-community-name-denver-co”.  Now that’s a URL that Google can understand!  (and now Google can help your prospects find you)Basically, we want to help Google identify what is on our website so that they can help searchers find the correct information.  And of course, we want to help Google connect home buyers with our website instead of our competition.Header (H1)The header or H1 tag on a page is simply that: the header on a page.  It’s another key indicator that Google looks at to try to identify what a page is all about.  Commonly, I’ll see home builders use their community name as the header for a page.  It’s good to mention the community name.  This allows searchers that may have driven by the community to find it.However, it doesn’t allow searchers that don’t know about this community find it because they will be using more generic search terms like “available homes in Denver” or “new homes in Denver”.  A better header would match the URL and the Page Title, and it would include a location as well.  In this case, “Available New Homes at Community Name in Denver, CO” is a better header because it describes what is on the page and also where the homes are available.Image URLWhen you take a picture with your camera or smart phone, it typically gets assigned a random file name such as DSC007.jpeg or photo1.jpeg.  When you upload that picture to your website, that is really the only way Google can read this image.  It can’t look at the image and determine it is about “Available Homes”, so you need to re-name your image files before you upload them.If we use the example from above, if you were including an image on the page, you’d want to name the image file “available-new-homes-in-denver-co”.  By naming your image something descriptive, you help Google identify what is in the picture and give yourself a better chance at ranking for something relevant (i.e. Available New Homes in Denver, CO) as opposed to “photo1”.Body TextThe body text, or text on your page, should also include your keyword phrase.  However, don’t get carried away here.  The goal isn’t to “stuff” your keyword into the body text multiple times just for the sake of it.  Also, if it just doesn’t seem to fit naturally into the body text, I’d recommend not using the exact phrase.Maybe it just sounds a bit awkward to say “Available New Homes in Denver” in your sentence.  Just opt for something close, but normal sounding like: “Here you’ll find many available new homes located in and around Denver”.Meta DescriptionThe final on-page element you want to be aware of is the Meta Description.  The Meta Description is the text that shows up in a Google search and sits below the blue link and the URL.  See the image below. Your Meta Description should be catchy as well as contain your keyword or some variation of your keyword. The goal is to get the searcher to click on your listing.If you’ve done a good job of including your keyword phrase in each of the core on page SEO elements, you’ll be in great position to start moving up and ranking for that keyword.Keyword ResearchNow that we’ve covered how to optimize a website page, the big question you’re probably asking is: “How do I select the right keyword for each page on my website?”  I could spend a lot of time writing about keyword research, but the purpose of this article is to show you how to structure your SEO for New Home Communities, so I’ll just do a brief overview here.The first step to optimizing a page on your website really starts with the research phase. You want to see what keywords your prospects are searching for, which keywords you are ranking for, and which keywords you want to be ranking for.  It’s also helpful to know what your competitors are ranking for.Typically, we will start with the HubSpot keyword tool and Google Trends tool.  HubSpot is a paid tool, and Google Trends is free to use. There are a number of tools out there that you can use, but in general, here’s what I’m trying to do:Find 200-300 initial keywords as a part of my brainstorming efforts.Identify what the estimated search volume is for each keyword.Identify how hard it will be to rank for each keyword.Find the low hanging fruit (good search volume but not too difficult to rank for)Once I’ve found the low hanging fruit, I’ll have a good sense of which keywords I want to use to optimize my new home communities for (as well as other core pages on my website like the Home page or About us page).Structuring Your SEO for Your New Home CommunitiesOkay, let’s get to it. How should you structure your SEO for your new home communities?  Most new home builders don’t optimize at all for their community pages which is a big time missed opportunity.  Typically, you’ll have anywhere from 3 – 50 communities depending on the size of home builder you are.  Each community has a unique name and a page that has information about that community as well as listings and floor plans.Here’s how I would structure a new home community in Denver:Page Title: New Homes in Parker, CO | Community Name 1URL: new-homes-parker-co-community-name-1Header: New Homes in Parker, CO at Community Name 1That covers the basics on the main community page, but we also need to tackle the floor plans and current listings.  Typically, listings and floor plans do NOT get optimized by home builders.  Sometimes this is due to the limitation of the content management system you are on.Here’s an example of what I commonly see:Page Title: Listing AvailableURL www.homebuilder.com/pageid=47/listing1Header: Listing Available Now!There is some missed ranking opportunity here again!You should be seeing a similar trend now.  The floor plan pages are optimized for the name of the floor plan, but not a generic term that someone might be looking for such as “new home floor plans in Denver, CO”.  To better optimize floor plans pages, I would do something like this below.Example Floor Plan:Page Title: Breckenridge New Home Floor Plan in Community Name 1 in Parker, COURL: breckenridge-new-home-floor-plan-community-name-1-in-parker-coHeader: Breckenridge New Home Floor Plan in the Community Name 1 in Parker, COIn addition, I’d want to do the same thing for all my current listings.ConclusionMost new home builders are missing the boat when it comes to optimizing their community, listing and floor plan pages.  If you take the extra time to correct this on your website, you’ll start dominating your local competition! (and often you’ll outrank the regional and national players as well)Want a cheat sheet to get your started? We’ve created a Sample SEO Plan exclusively for Home Builders. Originally published Jan 19, 2015 1:00:00 PM, updated February 01 2017 SEO Topics:last_img read more