LITTLE SILVER – In a special school election held Dec. 11, voters in three boroughs approved a $17.3 million capital improvements plan for Red Bank Regional High School. The first proposal included a new roof ($4 million), renovation of existing facilities ($4.6 million) and the construction of 10 new classrooms ($7.1 million) for a price tag of $15.7 million in addition to state funding. Of the 2,186 votes cast on the first referendum question, 69 percent of the voters said yes, and 31 percent voted no. The second proposal centered on replacing Red Bank Regional’s grass football field with a multisport turf surface ($1.6 million) and upgrading the facility’s restrooms and concession stand ($730,000) for a cost of $2.3 million. Of the 2,170 votes cast on the second question. 59 percent voted yes and 40 percent voted no. Part of that presentation focused on the $4.9 million in state aid the school is expected to receive toward the plan. “I think you need to maintain the standards of the school,” Bill said. “The proposal for the artificial turf is a little bit of add-on, I think. But I can see how that ties into maintaining the infrastructure of the property.” Red Bank Regional Superintendent Louis B. Moore said the school community also reached more than 400 residents over that span, each time stressing that if the plan was not approved, the potential to cut school programming would increase and school taxes would surge. The rapid growth cut into enrollment at Red Bank Regional’s respected five academies by out-of-district tuition-paying students. Tuition revenue decreased from $4 million to $2.8 million during that time period. “The big takeaway for me, aside from the fact that both questions passed, is that both questions passed in all three towns,” said Red Bank Regional Board of Education member Frank A. Neary Jr. in a interview with The Two River Times Tuesday night. With these improvements, board member Neary said all the data and projections he and the board possess shows Red Bank Regional in a “good position for the foreseeable future.” “We have some wonderful academic programs. We also have some great specialty programs in our academies. These renovations are going to bring our facility up to speed. We have the programs, we have an incredible staff, now we’re going to have the facilities that will allow us to continue to grow. Red Bank Regional is on a roll,” Moore added. After 2023, costs are expected to drop to $12, $13 and $15 per year, respectively, school board officials said. All of their children have attended Red Bank Regional. Now their grandchildren are preparing to enter the high school, and the Hanrattys were both motivated to cast “yes” votes in Tuesday’s election. Moore said the focus of the improvement plan was always academics. According to unofficial results published Wednesday by the Monmouth County Clerk’s office, Red Bank Regional school district voters in Little Silver, Shrewsbury and Red Bank approved a $17.3 million plan for upgrades to the school’s academic and athletic facilities. The reason why, Moore said, is because enrollment is on an upward trend at the Ridge Road high school. Over the past four years, classroom space had become tight due to growing in-district enrollment. Each homeowner will have a different tax burden depending on the town they live in and the assessed value of their home. According to the school board, the average cost to Little Silver residents will be an additional $23 per year. It will be an average of $22 more in Red Bank and $24 more in Shrewsbury. Neary spent the last six months championing the improvements plan to more than 60 school district groups. Bill and Margie Hanratty have been Little Silver residents since 1978 when the U.S. Navy stationed Bill at Naval Weapons Station Earle in the Leonardo section of Middletown Township. “This was an overwhelming show of support from all three communities, and I think that’s because this is a reasonable plan that was well thought out,” Neary added. “We were clear about this from the beginning. The academic program came first,” said Moore, noting that Proposal No. 2 for the turf field could not pass if Proposal No. 1 failed. “We’ve supported Red Bank Regional for many years and we’d like it to maintain its reputation,” Margie added. “We’re not in perfect condition. And no- body knows what’s going to happen 10 or 20 years down the road, but we think for a good amount of time this is going to be a very reasonable plan. It’s not the perfect plan. But it’s a reasonable plan. And the administration and staff here can make it work,” Neary added. Residents were asked to weigh in on two questions in the voting booth.
For the first time in the entire Murdoch Division Semi Final against the Spokane Braves, the real Nelson Leafs stepped up.Travis Wellman scored three times and Kootenay Ice netminder Jason Mailhoit was solid between the pipes leading the Leafs to a convincing 7-2 shellacking of the Braves in Kootenay International Junior Hockey League playoff action Tuesday night in Spokane.Nelson wins the best-of-seven Murdoch Division Semi Final 4-2 and now hosts Beaver Valley Nitehawks in Game one of the divisional final Friday at 7 p.m. in the NDCC Arena.Game two is Saturday in Nelson.After failing to score in five periods of hockey, Nelson took a 2-1 lead after one period.The Leafs extended the lead to 5-1 after two before out scoring the Braves 2-1 in the third.Wellman, finishing the game with five points, snapped a three-game goaless streak with the trick Tuesday. Darnel St. Pierrie, Austin Seaman, Carsen Willans and Connor Tetlock also scored for the Leafs.Willans has four points while Linden Horswill also broke out of a point slump, finishing with three assists.Tyler Peltram and Tanner Stolz replied for Spokane which loss all three games at home.Nelson’s special teams also broked out of a slump, going 5-for-7 on the power play. At one point of the game, the Leafs were 4-for-4 with the man advantage.Mailhoit, back up for the Leafs throughout the series due to an injury to starter Brad Rebagliati, was thrust into the starting role when Nelson goalie Adam Maida injured a knee during Game five of the series Monday.Mailhoit, who played the season in the BC Major Midget League with the Ice, finished the game with 33 saves as Nelson out shot the Braves 42-36.Maida is out for the remainder playoffs.The status of Rebagliati is also questionable, forcing Leaf management to put in a call to Castlegar Rebels to see if rookie netminder Patrick Zubick was available.Zubick, who played two games for Castlegar during its series against Beaver Valley, lost both starts.The Leafs were once again without the services of leading scorer Jamie Vlanich, who suffered an upper body injury February 14 against Grand Forks.Status of Vlanich remains questionable for Friday’s opener.
Red Bluff >> Moments after Valentin Ramirez netted his second 3-pointer at about 3 minute mark of the opening quarter, the Red Bluff High boys basketball team had a 16-11 lead on Serra Friday night in the semifinals of the 28th Holiday Classic tournament. Could the Spartans get to their first-ever final in their own tournament? It turned out the momentum would slowly shift toward the San Diego-based team as Serra outscored Red Bluff 37-19 over the next 19 minutes to pull in front by double …
NAPA — Mike Glennon was on target Friday, so the social media contingent of Raider Nation can let loose a sigh of relief.Glennon is competing with Nathan Peterman for the right to back up Derek Carr. Given the skeptical nature of both social media and much of mainstream media when it comes to quarterback, neither is an appealing option.Peterman’s shortcomings in four disastrous starts in Buffalo are more fresh in the minds of people, so when Jon Gruden said the other day that Peterman was …
Tigerair is pulling out of Bali from Perth, Adelaide and Melbourne after weeks of fruitless negotiations with Indonesian authorities.The airline was set to resume flights today after reaching an in-principle agreement with Indonesian authorities, but that deal fell through.The initial issue revolved around authority to operate Boeing 737s leased from its parent Virgin Australia that was granted in March last year.Last month the Indonesia authorities revoked that permission which forced the cancellation of dozens of flights and left thousands of holidaymakers stranded and plans to visit the holiday isle in tatters during the peak holiday season.Negotiations for the airline to use its A320s have fallen through, and the Indonesia authorities want the airline to apply for a new International Air Operators Certificate to operate the 737s – a process that would take six months and cost millions.All other countries accept Tigerair’s domestic AOC issued by our regulator CASA.The airline made the announcement in a statement today.“The Indonesian authorities have informed Tigerair that they require an alternative regulatory solution for Tigerair’s operations to Bali. This solution would take at least six months to implement and would compromise the airline’s ability to offer low-cost airfares to travellers to Bali.As a result of this development, Tigerair Australia has today made the difficult decision to withdraw from flying between Australia and Bali permanently, effective immediately,” the statement read.Virgin Australia will examine the viability of introducing flights from Perth, Adelaide and Melbourne to Bali.Last month Tigerair chief executive Rob Sharp accused the Indonesians of not honouring a 12-month agreement struck in March last year.That agreement allowed Tigerair to lease planes and crew from its parent, Virgin Australia, and operate to Bali from Perth, Adelaide and Melbourne.Under the agreement, the airline is not able to sell tickets in Bali to those Australian destinations.Sources in Jakarta said that the Indonesians had moved oversight of the agreement from the department that looks after regular passenger flights to one that handles charter flights.This changed the rules by which the airline operates to Bali and means the company is breaching the rules.Almost all airlines lease planes, often with crew — particularly pilots.
Share Facebook Twitter Google + LinkedIn Pinterest On Thursday, September 26, members of the Miami East-MVCTC FFA Chapter competed in the District 5 Soils Judging Contest in Montgomery County at the Sycamore State Park.The Urban Soils team consisted of Rylee Puthoff, Emma Sutherly, Isaac Beal, Dustin Winner, and Ethan Paulus. The team placed 8 out of 24 teams. Rylee Puthoff was the highest placing individual from Miami East placing 9 out of 147 individuals.The Rural Soils team consisted of Samuel Sutherly, Ethan Fine, Keira Kirby, Jillian Niswonger, Katelynn Dill, Luke Brunke, and Keyara Davis. Samuel Sutherly was the high individual from Miami East placing 16 out 199 contestants.The contest consisted of evaluating three soils pit for slope, erosion, drainage, depth, and soil texture and structure. Also, the contestants took a written test and answered questions from the soil survey.Previously, the teams had competed at the Miami County Soils Career Development Event coordinated by the Miami Soil and Water Conservation District. Participants included on the Urban Team Emma Sutherly, Caleb Hostetter, Braden Zekas, Rylee Puthoff, Isaac Beal, and Trenton Maxson. On the Rural Team were Luke Brunke, Keira Kirby, Keyara Davis, Alivia Wade, Jillian Niswonger, Trevor Karnehm, Ethan Fine, and Samuel Sutherly.Photo caption for Miami East-MVCTC Urban Soils Team: (front row, L to R) Rylee Puthoff and Emma Sutherly (back row, L to R) Ethan Paulus, Dustin Winner, and Isaac Beal.Photo caption for Miami East-MVCTC Rural Soils Team: (front row, L to R) Katelynn Dill, Keyara Davis, Keira Kirby (back row, L to R) Ethan Fine, Jillian Niswonger, Samuel Sutherly, and Luke Brunke
Vote bait: The Government has survived but its image has taken a beatingThere are leaders who find politically uncertain times the most convenient to search for their conscience. Ram Vilas Paswan is one such. Union coal minister till last week, Paswan pulled out of the Atal Bihari Vajpayee Cabinet, and,Vote bait: The Government has survived but its image has taken a beatingThere are leaders who find politically uncertain times the most convenient to search for their conscience. Ram Vilas Paswan is one such. Union coal minister till last week, Paswan pulled out of the Atal Bihari Vajpayee Cabinet, and his latest party offering, the Lok Janshakti, out of the ruling National Democratic Alliance (NDA), hours before the Lok Sabha debate on April 30.The Opposition-sponsored motion sought to censure the Government on the continuing violence in Gujarat. As the discussion began, Minister of State for External Affairs Omar Abdullah, of the National Conference (NC), also announced his decision to quit.With the Telugu Desam Party (TDP) having already declared its intention not to participate in the voting, the Congress-led Opposition was anticipating an April 1999-type closing that saw the then Vajpayee government being thrown out by a solitary vote.Far from being a close call, the voting at the end of a 16-hour, often acrimonious debate showed that despite the cracks in the coalition the Government was safe. The Opposition had pinned its hopes too high.The Government garnered 281 votes, the Opposition merely 194. “The Vajpayee Government may have won, but the nation is the ultimate loser,” fumed RJD leader Laloo Prasad Yadav, assuming the uncharacteristic role of democracy’s latest torchbearer. Rural Development Minister M. Venkaiah Naidu showed no trace of emotion when he said, “Only numbers count in democracy, not sentiments.”Golden hour: The Congress has gained from the BJP allies’ trial by fire in the debateThe parliamentary test may have been won by the Government but it had to count its losses as well. After the continued deadlock in the Lok Sabha and the hype outside over Gujarat ever since Parliament resumed the budget session in mid-April, it has been a fight for survival for the Government.It did survive, but its image was badly bruised. In the past, the BJP could afford to brush aside Trinamool Congress leader Mamata Banerjee’s outrageous demands as the tantrums of a temperamental woman. But this time, even the hitherto reliable allies began to play truant.advertisementIn hindsight, it is clear that some of the allies are dispensable but it would be naive to assume that the coalition emerged stronger after the debate. If anything, the vote pattern proved that many alliance partners had no choice but to stick to the NDA despite the BJP’s hardline posture on Hindutva.The voting of the alliance partners was dictated mainly by their own political compulsions. Ahead of next year’s assembly elections in Andhra Pradesh, the TDP could do little else but abstain. The alternative? Hand over the substantial Muslim votes in the state to the Congress.The Trinamool, still smarting from last year’s rout in the West Bengal assembly elections, had no electoral compulsions and voted for the Government. The NC’s dilemma was somewhat akin to that of the TDP. Elections in Jammu and Kashmir are due later this year and the party could not afford to annoy the state’s majority Muslim community.At the same time, the party faced the risk of a double anti-incumbency backlash – being in power both at the Centre and the state. But since it had no intention to antagonise the Centre, it decided to abstain and sacrifice the ministerial berth of Abdullah, who in any case is scheduled to take over as the NC chief in the near future.The DMK had in the past voiced its reservation over the events in Gujarat but was forced to vote with the Government because it couldn’t afford to be seen on the same side of the political divide as arch rival AIADMK. The Janata Dal (United) was anything but united. While party chief Sharad Yadav is a member of the Vajpayee Cabinet, his Parliamentary Party leader Devendra Prasad Yadav, sore over not being accommodated in the Cabinet, decided to adopt the moral highground and abstaining despite being present in the House.Major parliamentary debates are usually covered live by Doordarshan, but with the Government ordering the switching off of the cameras, viewers across the country were deprived of the chance to see their elected representatives indulge in doublespeak. In this case, the NDA leaders who spoke the language of the Opposition and blasted the Narendra Modi Government for its alleged inefficiency, but ultimately voted against the censure motion.While the NDA’s image has taken a beating, the debate has boosted the BJP’s morale. Having crossed the Lok Sabha halfway mark of 272 despite the desertion of key allies – thanks to the trade-off with the BSP’s Mayawati which brought 13 crucial votes – party leaders will now be eager to put an end to frequent threats being doled out by them. “Enough is enough.advertisementNow the BJP will call the shots in the NDA,” said a BJP minister after the debate. The obvious reference was to the TDP, Trinamool, JD (U), and NC leaders’ attempts to form an informal pressure group within the NDA to force the Government to seek Modi’s resignation.The BJP has now proved to N. Chandrababu Naidu that his party is not indispensable. So long as the TDP doesn’t vote with its arch rival Congress – the political equivalent of the Muslim League building the Ram temple – Vajpayee’s Government is safe. But only as long as the battle is fought in Parliament. The outcome could be different if instead of the honourable MPs the people were to decide the Government’s fate.Sling Shots”The Congress president is an antique smuggler.” PRABHU NATH SINGH Samata Party MP”Sonia lowered the dignity of the House by chewing gum.”GEORGE FERNANDES Defence Minister”Uma Bharati speaks like a Nazi volunteer.”CHANDRA SHEKHAR SJP President”Vaiko is a murderer, a terrorist and an antinational.”MANI SHANKAR AIYAR Congress MP”Mulayam once had Mayawati dragged by her hair.”UMA BHARATI Sports Minister
Remember that kid in class who always asked your teacher how long his term paper needed to be? Most teachers (the good ones) responded, “However long it needs to be.” Length as a poor indicator of content quality rings just as true in business blogging as it did in school.Just compare Brian Solis’ latest 1,000-word blog article with Seth Godin’s latest 100-word post. They’ve both been shared hundreds of times on major social media networks; so what gives? Let’s break down the reasons why word count in business blogging is unimportant and talk about the more important things you should be focusing on for your blog instead.Download 6 Free Blog Post Templates NowWord Count Doesn’t Matter, But Mobile Optimization DoesAccording to mobiThinking, half a billion people worldwide accessed the mobile web in 2009. That number is expected to double by 2014. In fact, in the U.S. alone, 25% of mobile users are mobile-only, meaning they don’t even use a desktop, laptop, or tablet to access the web. It’s unwieldy for mobile readers to browse through content on mobile screens that are too small to display it.What You Should Focus on Instead: Optimize your blog for a mobile environment. Your blog should load to fit screens on an iPhone, BlackBerry, and Android device so users don’t have to scroll and pinch to make your content fit. Then either write short-form content that can be easily absorbed by professionals on smartphones, or long form content that displays nicely on them.Word Count Doesn’t Matter, But Effective Formatting DoesPeople aren’t reading every word on the page. Readers have short attention spans, and they’re scanning your content for its main takeaways. The July Google Analytics Benchmarking Newsletter tells us the average time on site in the U.S. is 6:06 minutes, viewing 4.7 pages per visit. That averages out to people spending a little less than a minute and a half on each page of your site. That doesn’t sound like an in-depth read.What You Should Focus on Instead: Make it easy for readers to absorb the main takeaways by getting really good at formatting. Include images, break up content with bullet points and numbers (like Godin), and use bolded text to tell the reader where to focus their attention (like Solis). This will make it easier for people to glean the main takeaways, thus more likely they’ll keep reading your content and sharing it with their social networks.Word Count Doesn’t Matter, But Clarity & Depth DoSome topics take 100 words to explain, some take 1,000 — and that’s okay. Great bloggers are concise in their writing. They recognize that some great points may only take a couple hundred words to get across, and they avoid writing more just for the sake of writing more.However, if a longer blog post will make communicating your idea more effective, will ultimately help your readers either learn how to do their jobs better, or provide them with valuable content that they can share with their networks to make them look super smart, then let the words flow. Just as belaboring a simple point will increase your bounce rates, trying to squish a complex concept into an arbitrary low word count will disappoint readers who expected a deeper discussion of the topic when they clicked on your blog post.What You Should Focus on Instead: Before you start writing, put in time up-front to narrow down the scope of your topic and outline the points you want to cover. Completing this exercise will help you understand if your topic is appropriate, or if you’re writing about something that is better covered in something like an ebook or whitepaper. And if you refer to other concepts throughout the blog post that require more in-depth discussion, don’t be afraid to link to longer form content you’ve developed around that topic. It not only enhances the reader’s experience, but it also helps move them through your site to landing pages that can capture them as leads.Have you found your shorter blog posts perform better, or do your readers prefer lengthier blog articles?Image Credit: Maria Reyes-McDavis Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 11, 2011 1:30:00 PM, updated October 02 2019
Earlier this year, we profiled five brands that have each built themselves a solid marketing presence on Instagram, the popular photo editing and sharing social network so often linked to Twitter and Facebook updates. We’ve also stressed the why and how of using Instagram for marketing, citing the increasing importance of mobile marketing, and how that should be playing into the strategies and tactics of your social media marketing.Now, I’m sure most of you know that social media is important. I’m also confident that many of you know some basic strategies. But let’s talk about the Earlybird-filtered big picture: when it comes to presenting your brand on social media, your reputation and brand image is only as strong and complete as your most recent update. If your content is off-brand, your image will come across as confused, incomplete, or just plain wrong. That’s not to say you should be dropping nothing but explicitly on-product tweets, but to say that your content, be it original or shared, should always carry within it some sort of a representation or affirmation of your brand’s identity in some way. In fact, a Facebook study just recently confirmed this very philosophy!An interesting way to explore this constant depiction of brand values and traits is through—you guessed it!—Instagram photos posted by brands. Check out the following images and learn how these ten companies completely nailed the representation of their respective brands.Annie’s Homegrown Sharpie is an odd presence on Twitter. Its flagship product, permanent markers, is hardly something that seems easy to market on Twitter at first glance; however, the acute focus on artistic freedom and expression that Sharpie integrates into its brand makes it one of the most successful social branding companies on Instagram. Many of its Instagram snapshots, each posted to Twitter and enjoyed by many followers, does not feature the markers themselves, but rather their ink as applied to some sort of canvas by unique individuals. In this particular composition, for example, Sharpie has brought alive an artist’s passion for music, through the quick, black-and-white illustration of old-school headphones. Choosing headphones over earbuds indicates a preference for the classic, timeless instruments that have a permanent place upon the scene, which are exactly what Sharpie markers and their permanent inks are intended to be.Starbucks Topics: Starbucks got a mention in our last Instagram post, too, and it’s no wonder why. The coffee retailer is almost definitely the brand making the absolute most out of its Instagram-centric social media strategy. Starbucks strives to be seen as a local-friendly, socially conscious coffee shop that happens to have, oh, a few locations, rather than just another large corporate chain. In this particular image, we see bags of beans, for sale in the shops, that subtly boast the Starbucks logo, and a tray of samples of this coffee, conceivably headed for the counter of the tweeter’s local Starbucks location to be handed out to individuals. The coffee is unaltered, and the background is dimmed to black, allowing Starbucks to assert that when it comes to its brand, two things matter: the coffee and the customers’ opinions.How could you depict your brand in an Instagram photo? What filter would you use? Annie’s Homegrown has done an excellent job of asserting its brand identity as an all-natural, organic, and healthy provider of foods Americans love, from macaroni and cheese to frozen pizza to fruit-flavored gummy snacks. The brand understands how important these qualities have become to its target demographic, so its Twitter strategy is based upon sharing product news, tasty-sounding recipes, and Instagram photos. This shot of a wooden version of Annie’s logo keeping guard over a small vegetable garden incorporates several important parts of Annie’s brand identity. It takes the brand’s logo, already cute and loveable, and places him directly amidst the action of the brand’s foundation. Additionally, the garden is small, and looks to be on a residential street instead of a factory, implying that Annie’s ingredients are not only natural and organic but also as homegrown as the brand name implies.Billboard Forever21 is a clothing brand dedicated to affordable, trendy fashion. Despite its smaller price tags and distinctly non-couture reputation, from its name, Forever21 indicates that with its brand, it’s attempting to emulate a timeless feeling, through which clothing buyers can remain rooted in a particular time or age. In this Instagram shot, sent out over Forever21’s official Twitter account to announce some new arrivals to its stores, the recently-declared-back-in leopard print trend is paired with timeless fashion staples, and then sent through a nostalgia-inducing filter that ages the photograph back to the last time leopard print was in.PepsiMAX The Boston Celtics are quite the social basketball team. Their Twitter presence is huge, from the individual players’ accounts to the strong social media strategy utilized to market the Celtics as more than just a basketball team, but also a brand built on the history of Boston, the luck of the Irish, and the joy of the game. They’re a team that builds its reputation on hard work and fast-paced play. This Instagram photo, sent out in a tweet just before the start of a game, captures a real-time moment that likely passed without notice, but displays the team’s togetherness, dedication to the game, uniformity, and excitement to go play, all in one shot. It also assists with the Celtics’ down-to-earth reputation in delivering a photo that is close-up, placing the fans’ viewpoints on par with the players, and low to the ground, literally implying that the team is down-to-earth and willing to put their noses to the grindstone to get to work.Coach PepsiMAX is one of the newest product launches of megabrand Pepsi, and can be classified as Pepsi’s attempt to bridge the energy drink and “healthy” soda categories for sales. The brand identity pushed for PepsiMAX is that of something fresh, modern, and exciting, while also familiar to the trusted Pepsi brand consumers know and love. The Twitter feed for PepsiMAX, separate from its parent brand, serves to illustrate these seemingly paradoxical qualities, especially through its liberal use of Instagram. In this photo, we see an over-saturated image of a PepsiMAX can and a billboard of its ad campaign, indicating the real-time freshness of the drink and the update alike, paired with a foosball table, an activity that has been around for years that requires focus and one-on-one competition. PepsiMAX asks us to recall the in-the-moment feeling of playing a fresh round of a game we’ve all known for years, pairing that memory with its brand offering.Puma Instagram Marketing Billboard is, like many other publications that originated in print, evolving its strategy to mesh with the era of real-time social content. On Twitter, Billboard uses Instagram to capture photos of the stars gracing its pages and share their presence within its brand in real time. The Billboard brand is based on its knowledge of who’s on top in the music industry, and its revelations of music previews, exclusive photographs, and breaking news in the music industry. Twitter is an excellent platform for Billboard to explore these real-time aspects of its brand identity, and Instagram allows for this exploration to turn into proof – Billboard can reveal its latest associations in more casual, semi-candid photographs, which make the stars—and thus, Billboard—appear more real and genuine.Brisk Brisk has gone through quite the evolution as a brand. Named after an archaic definition of the word ‘brisk’ that means ‘tangy,’ the drink has become Lipton Tea’s attempt to compete with various other popular canned tea drinks in today’s beverage-to-go market. This Instagram photo of a hand just about to pop the tab on a can of Brisk, coupled with a caption referring to the can as an alarm clock, serves two brand-representation purposes: it cues the viewer to imagine the scene playing out, watching the hand open the can and hearing the satisfying popping sound as the task is completed. The filter of the photo is one of Instagram’s many filters meant to call-back to older photos, just as Brisk’s name recalls an earlier definition of a flavor. This makes the brand seem both long-lasting and nostalgic, yet entirely modern due to the update’s home in social media.The Boston Celtics Originally published May 18, 2012 4:15:00 PM, updated February 01 2017 Puma is a footwear brand with attitude. Originally choosing to instill the quickness, agility, and hunting prowess of a puma cat with its footwear, this Instagram photograph suggests a far more laid back image. With the old photograph-toned filter, the presence of a pair of shoes on a person and a pair of shoes shed from a person, as well as the leisurely pace of the activity portrayed, it shows consumers that Puma shoes don’t only allow you to speed past every opportunity, but they also get you to places you can enjoy with others, and remember for a long time. While Twitter is fast-paced, filled with customer service interactions, product announcements, and other news, Puma’s Instagram account is a refreshing change, reminding users that Puma knows its product isn’t just about the journey; it’s also about the destination.Sharpie Coach can sum up its brand identity in three words: classy, trendy, and luxurious. Seeing a Coach logo on a bag instantly raises the bag’s (and carrier’s) social capital, and the price tags attached to Coach bags are more than enough evidence to point toward their earned status as a luxury brand. In Coach’s Twitter feed, ample evidence of these three points are pronounced, but none are as pronounced as in its Instagram account. In this image, Coach divides a purse into three smaller photographs, all muted by a filter to suggest the classiness of the bag, despite its loud, unmuted color. The logo is present in two of the photographs, with the third zeroing in on the handcrafted detail of the bag, reinforcing Coach’s high-quality reputation by showing consumers the details in a setting more causal than a photography shoot, and more personal than a busy store.Forever21 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack