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Cape Town has world’s second best beaches

first_img29 January 2015Cape Town has been ranked by National Geographic as the world’s second-best beach city in their latest Top 10 list.The international magazine places Cape Town’s beaches behind Barcelona’s “eight white-sand beaches that rim its Mediterranean coastline”. But the South African “capital of cool” pips Hawai’s Honolulu, Nice in France, Miami in the US, Rio de Janerio in Brazil, Santa Monica in California, Sydney in Australia, and Israel’s Tel Aviv.Here is what National Geographic had to say:The African capital of cool sprawls on a peninsula that divides the icy Atlantic from the warmer Indian Ocean, putting some 20 beaches within striking distance. The Clifton beaches, known for the posh homes that overlook them and stellar sunset-viewing, are sheltered from the region’s strong trade winds by a mountainous ridge. Further north, the breeze is unleashed at surfing sweet spots Milnerton and Blouberg. Families favor the eastern False Bay coast for warmer water and tot-friendly tidal pools.Read more about South Africa’s spectacular beaches. SAinfo reporterlast_img read more

GitHub’s Wild West Approach To Licensing Has Hidden Costs

first_imgHow to Write a Welcome Email to New Employees? 7 Types of Video that will Make a Massive Impac… As new research from Black Duck Software shows, today’s developers aren’t just moving away from the GPL. They’re moving away from open-source licensing altogether. Analyzing over one million projects on GitHub and other code repositories, Black Duck Software found that while 40% of open-source projects industry-wide carry no declared license, 77% of projects on GitHub have no declared license, open source or otherwise.This is a much different landscape than that found on repositories such as Google Code or SourceForge, where licenses must be selected and used for hosted projects.The Hidden Costs Of Licensing FreedomBefore you start celebrating the apparent defeat of The (Open Source) Man, consider that of these “license-free” projects a full 42% do come with strings attached in the form of embedded licenses. That is, such projects may incorporate other open-source projects with licenses and associated duties attached for the downstream developer. As Black Duck found, many enterprises are shying away from projects without a declared license in order to minimize legal risk. Given that Gartner estimates enterprise end-user software spend at $342 billion in 2012, the cost of putting 400,000 open-source projects out-of-bounds for enterprises amounts to $59 billion in lost software savings.As Black Duck’s director of developer marketing, Dave Gruber, pointed out to me (and Black Duck Software highlights in an infographic), it is estimated that 30% of software running in today’s enterprises is open source, saving companies an estimated $146B industry-wide. With 40% of today’s open source projects carrying no declared license, and the majority of organizations unwilling to use projects without a declared license, upwards of $59B (40% of $146B) of potential-use open source software is going untapped.While this number is subject to debate, given that much of the unlicensed software in question might not be any good and hence wouldn’t be used whatever its license, the principle remains: no license will lead to less adoption which leads to more would-be adopters reinventing code they could otherwise use.True, this isn’t the project developer’s concern. But it’s also true that all else being equal, developers want their code to be used. Some enterprises will perform due diligence on these hidden embedded licenses and use the unlicensed software anyway. Others will use the software and pray it will work out. But perhaps most will simply avoid these apparently “license-free” projects, foregoing potential pitfalls and benefits. Whether that cost is measured in billions of dollars of productivity lost or simply throttled adoption for a promising project, it’s significant and something GitHub could easily rectify by encouraging or requiring a license.Image courtesy of Shutterstock.  Matt Asay Growing Phone Scams: 5 Tips To Avoid Tags:#apache#GitHub#GPL#licensing#Open Source Why You Love Online Quizzes The younger generation of developers increasingly eschews formal licensing requirements for their GitHub projects, a trend Redmonk analyst James Governor calls “post open source software.” While some will celebrate a full 77% of GitHub projects going commando on licensing, new research from Black Duck Software suggests that this license-free approach comes with as much as $59 billion in hidden costs.Developers Just Wanna Have FunFor years the software industry has shifted from copyleft licenses like the GNU General Public License (GPL) to more permissive MIT and Apache Software Foundation-style licensing. The trend has become so pronounced that some question whether the GPL should even be taken seriously, particularly when applied to business. OpenGamma CEO Kirk Wylie, for example, heckles the free software set, arguing that the industry has moved on, with “top VCs [today] view[ing the] GPL as a worst case in all worlds: ideological founders or an unclear business model.”But it’s not just the GPL which is seeing a decline. Related Posts last_img read more

5 Must-Attend Conferences & Events for Web Video Professionals

first_imgA new generation of content creators are harnessing the power of the web to drive viewers… and revenue. These are the conferences they attend to up their game.Above image via HitFilm’s 2015 recap of VidConThe annual National Association of Broadcasters conference in Las Vegas every spring is the preeminent event for video professionals. Thousands of exhibitors crowd the halls to show off the latest production and post gear, workflows and software. With roughly 100,000 attendees, the focus is on the professional video market — mostly large-scale and enterprise-level offerings for television stations, studios and video production companies. When most video pros talk conferences and events, NAB is at the top of the list.But times are changing and the web is democratizing video distribution. No longer are the most-viewed online videos created by major brands and agencies. Video pros are having success garnering millions of eyeballs on YouTube and Vimeo, without large-scale budgets and production setups. In this vein, a slew of smaller conferences have also popped up, aimed squarely at the ‘do it yourself’ web video creator. Below are our top five video conferences and events that offer a more intimate experience, sharing actionable and accessible knowledge for video professionals.Note: For a listing of the largest video events, see our previous post The Best Conferences for Filmmakers and Video Pros.1. VidConYou can’t talk about video events without mentioning VidCon, unarguably the world’s biggest annual event focused solely on online video. Attended by the biggest YouTube stars — and the fans that follow them — the conference is a mix of those who have ‘made it’ and rising up-and-comers. Two session tracks are beneficial for video pros: Creator sessions show you ways to improve your projects and your reach, while Industry sessions focus on the changing landscape of streaming videos and the personalities/brands behind them. In recent years the focus has extended to platforms other than YouTube (the event’s main sponsor), including Facebook, Snapchat and other networks.Bonus reading: At VidCon, the World’s Biggest YouTube Convention, Rival Video Platforms Rush the Stage (via Entrepreneur.com)2. WistiaFestOver the last few years Wistia, a popular video hosting and analytics platform, has put on a small three-day event for creative video pros. WistiaFest’s focus rests primarily on creating marketing videos for businesses and agencies — and how to measure the results of those projects through online analytics. Past topics of breakout sessions include:Generating and Nurturing Leads Using VideoTools and Techniques for DIY Video ProductionMaking the Most of Your Onboarding VideosThe event is lively, fun and absolutely worth exploring for anyone looking to up their production skills and be more effective with their video marketing.Bonus reading: 11 Things I Learned at WistiaFest (via JohnBarker.com)3. InFocusAt InFocus, the target is successful independent filmmaking — whether you’re making commercial ‘films’ for a client or a narrative video. The three-day event tackles hands-on production education, as well as the logistics of raising funds and producing film and video content for both commercial and passion projects. The speaker lineup is a veritable who’s who of the top independent video pros, including Ryan Connolly, Joe Simon and other well known web and wedding videographers.4. Brightcove PlayFor those into more of the logistics of web streaming and distribution, Brightcove’s Play event has got you covered. As a platform, Brightcove focuses on multi-screen streaming, video monetizing, web players, and encoding. It’s no surprise that the topics covered at this event follow suit:Keep ‘Em Coming Back: Video for Customer Loyalty and RetentionGrowing Reach and Revenue with Syndication and SocialBrightcove’s Guide to Live StreamingThe conference is especially useful for those already using the Brightcove platform (as many of the topics covered directly address the product).Bonus viewing: Keynote addresses from past Brightcove Play events (via Brightcove.com)5. NAB Online Video ConferenceNAB is a complete frenzy of new gear and products — but that’s just the tip of the iceberg. Off the show floor there are breakout sessions and education tracks focused on different segments of the pro video industry. One conference track highlights the rapidly evolving landscape of online video  — especially in regards to management and monetization of web video properties. A few of the sessions covered at this year’s event include:How to Reach Millennial Audiences With VideoHow Online Video Is Unleashing CreativityMobile Video’s Explosion: Personalized TV Has ArrivedBonus Events for YouTube Super Fans: StreamCon & Playlist LiveOnline video — and YouTube specifically — has created legions of rabid fans who religiously follow the most popular channels and web personalities. At two annual events, StreamCon and Playlist Live, the focus is on web superstars and the fans who clamor for their content. There’s not a lot to be taken away from these events from a training and education perspective, but if canoodling with the next ‘viral video’ star is your thing, well, we’re not here to judge.Bonus reading: Everyone’s a Star at StreamCon, the Convention for YouTube Sensations (via Vice) and We Went To A YouTube Convention, And It Was Insane (via Business Insider)last_img read more

AVC brings PH volleyball team closer for SEA Games

first_imgCONTRIBUTED PHOTOBIÑAN, Laguna—National team outside hitter Alyssa Valdez said national team’s time in the AVC Asian senior Women’s Volleyball Championship has been of valuable help as it prepares for 2017 Southeast Asian Games in Malaysia.The Philippines finished at eighth place after three straight losses in in the Asian tournament includinga 25-20, 25-16, 21-25, 21-25, 15-3 setback to Kazakhstan Thursday but Valdez knows they’ve garnered enough experience to help them in Kuala Lumpur.ADVERTISEMENT MOST READ “We have to prepare harder now and we have to have a better on-court chemistry than what he had here,” said Valdez. “We have to see all the little things so we’ll have better movement once we play.” View comments Lacson: SEA Games fund put in foundation like ‘Napoles case’ Trending Articles PLAY LIST 00:50Trending Articles02:49World-class track facilities installed at NCC for SEA Games03:07PH billiards team upbeat about gold medal chances in SEA Games05:25PH boxing team determined to deliver gold medals for PH03:04Filipino athletes share their expectations for 2019 SEA Games00:45Onyok Velasco see bright future for PH boxing in Olympics02:25PH women’s volleyball team motivated to deliver in front of hometown crowd01:27Filipino athletes get grand send-off ahead of SEA Games00:36Manny Pacquiao part of 2019 SEA Games opening ceremony “This was a long tournament and we all know each other [better] because of it,” said Valdez in Filipino as she finished with 11 points in the loss to the Kazakhs.“We all have one goal and we’ll all kill ourselves to achieve that goal and bring glory to the country.”FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingThe Kuala Lumpur Games would be Valdez’ second after she competed in the 2015 SEA Games in Singapore.She said they’d have to come out stronger if they hope to step to the podium in Malaysia. Don’t miss out on the latest news and information. Belo flies to KL with Gilas, hopes to join team in SEA Games Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’center_img LATEST STORIES Pagasa: Storm intensifies as it nears PAR Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Celebrity chef Gary Rhodes dies at 59 with wife by his side Hotel says PH coach apologized for ‘kikiam for breakfast’ claim NATO’s aging eye in the sky to get a last overhaul Sports Related Videospowered by AdSparcRead Next Trump signs bills in support of Hong Kong protesterslast_img read more

HubSpot’s Top Five Inbound Marketing Webinars of 2009

first_img Scientifically proven best practices for getting people to talk about your business online ) Creating content to attract more customers to your business Download it now ) that not only can social media be apowerful part of your marketing mix, but that more and more marketers andsmall business owners are devoting time to it, and figuring out how tomake it useful to their businesses. Download it now.  A CEO’s Guide to Internet Marketing (2)  How to leverage a social media community to share and promote your content How to Use Social Media to Manage Your Company Brand Online ( ( (4)  social media Download HubSpot’s Inbound Marketing University online training program . Lessons from social psychology, memetics, and statistics to understand what motivates people to share information ) Download it now Topics covered: How a CEO should use social media sites like Twitter, Facebook, and LinkedIn IMU includes @rickburnes Fellow inbound marketing geeks, fasten your seat belts. We have some fresh data for you: Topics covered: further evidence How to incorporate social media into your overall marketing strategy ) How to hire a marketing team in this changing world How to convert social media visitors into leads and customers Social Media for Lead Generation Ways to attract more website visitors and leads from social media ) How to Use Social Media to Attract More Customers @rickburnes @danzarrella . center_img Topics Covered: The history of word of mouth marketing, from pre-web to online For us, this is   ( How to measure and evaluate the ROI of your social media marketing efforts Topics covered: So, without further fanfare, here’s the list: How to track and monitor your brand in social media (3)  The changing nature of marketing and how to transform your business How to use social media to connect with customers online How to incorporate social media into your overall marketing strategy  top HubSpot inbound marketing webinars of the year. Tools to help you manage and measure your social media efforts How a CEO should communicate to the company and board about what is going on in marketing Download it now  ( Of the dozens of webinars we did at HubSpot this year, four of the top five covered Topics covered:  (@ bhalligan The Free Inbound Marketing University Online Training Program . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. Download it now (1)  (5)  How to measure and understand which of your marketing efforts are working 13 free webinar classes and notesheets How to attract more website visitors from social media sites .  . The Science of Social Media @BrentLeary Originally published Dec 22, 2009 8:30:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

LinkedIn Launches Personalized Ad Platform, Makes Ads Even Sexier

first_img LinkedIn Advertising Topics: Originally published Jun 23, 2011 5:26:00 PM, updated October 20 2016 LinkedIn took personalization to a whole new level today with the announcement of its newly enhanced social advertising platform, which is currently being rolled out to select members and will be released in phases over the next few weeks.In a nutshell, the new platform personalizes the ads you see on LinkedIn using timely information from your LinkedIn network. The platform will include such social information as recommendations, connections, and company follows to deliver more useful and relevant ads to users.What exactly does this mean? LinkedIn was kind enough to share a preview of a couple of sample ads to highlight its new layer of personalization:Left: In the recruitment ad on the left, job seekers are presented with connections within their network who could serve as possible referrals.Right: In the general product advertisement on the right, the LinkedIn user is also shown network connections who are following the company displaying the ad in addition to the company’s total follower count.Worried about what this means for your LinkedIn privacy? Don’t worry — they’ve got you covered. Users’ names or images are never shown to advertisers, and by opting out of the ads, LinkedIn users can rest assured that their name and photo are never used in advertisements to other users.Implications for MarketersMy first thought was that this is a pretty cool move on LinkedIn’s part that could really benefit a lot of marketers. A deeper look, though, reveals some bittersweet takeaways.The Positive: For many marketers, the power of advertisements on LinkedIn just got better. The fact that third-party endorsements are now within actual advertisements could greatly serve to counteract the fact that they are advertisements and that marketers paid for them to be there. In the traditional world of marketing vs. public relations, public relations was always thought to have a greater impact over purchasing decisions because it resulted in earned coverage, which is perceived to be more credible than paid coverage or promotion. With LinkedIn’s new ad platform, the lines are a little bit more blurred. Paid advertisements will now be backed by the credibility of third-party endorsements. Even better — these third-party endorsements are from people the user actually knows and is connected with, making them even more trustworthy. The power of referalls in marketing is huge, and tying them to ads could help make them even more effective.The Negative: LinkedIn’s new ad platform should incentivize marketers on LinkedIn — especially those who are using LinkedIn’s ad service — to also focus attention on building their business’s organic presence on LinkedIn. With such information as follower counts now being displayed directly on ads, an ad from a company that has spent time to increase its LinkedIn follower count will likely be viewed in a much more favorable and effective way. Think of it this way. Which ad would you be more likely influenced by: one from a business with 25 followers, or one from a competing business with 250 followers?What do you think of LinkedIn’s new social enhancements to its ad platform? Will you start experimenting with LinkedIn ads? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

4 Tips for Effective Multi-Channel Ecommerce

first_img Ecommerce Marketing Originally published Aug 16, 2011 8:00:00 PM, updated August 09 2019 Topics: This is a guest post from Scot Wingo, the CEO of ChannelAdvisor . ChannelAdvisor offers Software-as-a-Service (SaaS) solutions for managing ecommerce channels. This year ChannelAdvisor will process over $3b in transactions across search, CSEs, and marketplaces for over 3,000 online retailers. One common pitfall that many online retailers make is the ‘field of dreams’ problem. They put their entire budget and efforts into building a great site but then have little-to-no plan for how to drive traffic to that site. Many retailers put too much focus on one source of traffic like search engine optimization (SEO). While this source of traffic is great because it’s high quality and free, there are other channels that ecommerce websites should take advantage of for effective multi-channel ecommerce.Download Now: Ecommerce Marketing Plan Template Different Ecommerce Channels 1. Direct Traffic – Direct traffic channels include email marketing , affiliate marketing, and direct URL navigation/bookmarking. 2. Paid Search – Paid search means buying traffic from search engines (e.g. Google and Bing) on a pay-per-click (PPC) basis. Search engines can drive traffic to your site for further conversion, and paid search requires you to master the creation and management of keywords, keyword-level building, conversion rates, etc. 3. Comparison Shopping Engines (CSEs) – There are over 100 comparison shopping engines with a variety of different business models from free (Google Product Search and TheFind.com) to pay-per-click (Shopping.com, Shopzilla, Nextag, etc.). CSEs can also drive traffic to your site (usually item pages) for further conversion. 4. Marketplaces – Marketplaces are sites that allow you to offer your items for sale. The consumer purchases them from the marketplace, not your site. eBay is the largest marketplace, followed by Amazon. Amazon’s success in marketplaces has led to an explosion of new marketplaces like Sears, Walmart, Newegg, and Buy.com . 5. Mobile – The use of smartphones with sophisticated web browsers and barcode-scanning applications has increased their usage in online shopping. While still small, it’s an area retailers need to be tracking carefully, and we strongly recommend building capabilities in this area. 6. Social – With over 750 million active users on Facebook and 200 million Twitter users, online consumers are spending a bulk of their online activities engaged in social media . As Facebook and Twitter mature, they are also looking at social commerce. Some online retailers are already seeing significant primary and secondary sales from these channels, and we recommend retailers start experimenting there now.This chart shows how consumer behavior has changed over the last ten years and the last 2-3 years:As you can see from the chart, consumers have changed their shopping behavior from a majority being direct (75% in 2001) to the majority driven by ecommerce channels (direct is only 9% in 2010) such as search, marketplaces, CSE, etc.This chart represents ecommerce businesses overall. Every retailer will have a different mix and number of channels. For example, maybe your ecommerce business is made up of 100% direct. However, if that is the case, you are currently missing out on 91% of the other ecommerce activity happening through other channels, and there are several risky implications for that. 4 Lessons to Learn from Multichannel Ecommerce The ecommerce channel chart above will hopefully serve as a wake-up call to those businesses not taking advantage of multiple channels. Here are some of the top lessons retailers have learned from this. 1. There’s no such thing as a free ride. If you rely on free/direct sources of traffic, you are fighting share losses.  Direct has gone from 75% to 9% over the last ten years, while ecommerce has been growing 15-25%. Don’t put all your focus just on SEO strategies when other channels are proving important as well. 2. Diversify . Furthermore, many other small online retailers we talk to put too much concentration on one channel, whether it’d eBay, Amazon, Google paid-search, SEO, etc. Even though they all offer strong ecommerce channels that can work, a concentration in any one channel adds risk to your business and means you are missing out on other important pieces of the overall ecommerce pie. 3. Build a portfolio of ecommerce channels. Most successful larger online businesses use portfolio theory (just like you have in the world of investing) to minimize risk to their business and maximize sales. When you use this approach, you have some ecommerce channels that are high margin, some that are lower margin, some that drive customer acquisition, and others that are more about retention. Finally, some channels are best for one set of products and other channels may favor others. Advanced retailers source against the channel product bias to help them continue to grow. 4. Put your products everywhere. Ecommerce is a zero sum game. This means each consumer is only going to buy from one retailer out of thousands, and that one retailer will win that specific consumer’s order. If you don’t have the widest possible distribution of your products, you’ll lose opportunities and another online retailer will gain opportunities. Here’s an example. Sally tends to start her shopping via Google, Joe uses Shopping.com, Bill uses eBay, and Lucy prefers Amazon. If you are not utilizing all of those channels, you will not be able to sell to Sally, Joe, Bill, or Lucy.The timing and order that online businesses leverage these ecommerce channels is a common theme we have seen over the years. Many businesses ‘bootstrap’ using marketplaces like eBay and Amazon. They use the experience from those channels to expand to a site, and then utilize search and CSE. What is the goal for your online business? What are some of the channel and infrastructure investments you should make today to achieve your goals in the future? Photo Credit: Dru Bloomfield Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more