Conner and Oskin had a close friendship, Wilks said. “It was getting closer as the days went by. They were pregnant together. They were helping each other out.” Andreassi said Conner hit Oskin several times with a bat Wednesday morning, then put Oskin and Oskin’s 7-year-old son in her car, dropped the boy off at a family member’s house and drove the pregnant woman about 15 miles to a secluded area. In that area, about 50 miles northeast of Pittsburgh, Conner cut Oskin about six inches to eight inches across her abdomen with a razor knife, authorities said. “She was sliced over an old (Caesarean) scar and severely bleeding,” Trooper Jonathan Bayer said. A 17-year-old boy on an ATV spotted Conner kneeling next to the pregnant woman on the ground, Bayer said. He quoted the boy as saying Conner told him they didn’t need any help and everything was OK. Andreassi said the teen saw the women about 5 p.m. and drove home to tell his father, who returned with him to the scene and found Conner and Oskin still there. The father and son left and at about 7 p.m. called police, who arrived a short time later and arrested Conner. Andreassi could not explain why Conner remained at the scene for two hours even after she was spotted, or why it took so long for the boy and his father, whose identities were not released, to alert authorities. Bayer, however, said Oskin “probably would have bled to death if this young boy had not discovered her when he did.” A call to Conner’s home went unanswered Thursday afternoon. State police said they did not know whether she had a lawyer. Last December, Bobbie Jo Stinnett, who was eight months pregnant, was strangled in her Missouri home, and her baby was cut from her womb. Prosecutors said Lisa Montgomery showed the baby off as her own before her arrest. She is awaiting trial. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! PITTSBURGH – A woman clubbed her pregnant neighbor over the head with a baseball bat, drove her to the woods and cut her belly with a knife in an attempt to steal her baby, police say. Police said Wednesday’s attack on Valerie Oskin was stopped before her baby was taken because a teenager on an all-terrain vehicle had seen the women. Oskin, 30, later underwent an emergency Caesarean section at a hospital. State police on Thursday said she was in critical condition and her baby was in stable condition. She was believed to have been eight months pregnant, authorities said. Peggy Jo Conner, 38, of Ford City, was arraigned Thursday on charges of attempted homicide and aggravated assault and was jailed without bail. “It would appear from the defendant’s statement that her goal was to get the victim’s unborn child and take it as her own,” District Attorney Scott Andreassi said. Investigators found a bassinet, a baby swing and other baby-related items in Conner’s trailer, authorities said. “Clearly, she was expecting a child coming in shortly,” Andreassi said. “There’s nothing to indicate she was pregnant.” Thomas Wilks, who says he is Conner’s husband but is separated from her, called the allegations against her “impossible” and said she truly was pregnant. “I got a sonogram saying she is pregnant,” Wilks told reporters. “I felt the baby kick in her stomach.” He added that Conner is the mother of three children, ages 16, 14 and 11.
Every Thursday evening PT we’ll be reviewing Internet of Things developments from the past week. Internet of Things is a term for when everyday objects are connected to the Internet. It’s becoming an increasingly relevant trend for the Web and media, so we want to keep you updated with the latest news. Tune in every Thursday evening for our updates.This week we discuss the impending Internet address apocalypse, RFID’s sweet spot, why the U.S. is behind China on IoT, emotional sensors, and more!11 More Days Until the Internet Runs Out of (IPv4) AddressesIn July last year, we reported that the Internet will run out of Internet addresses in about 1 year’s time. Well now it’s down to 11 days, according to the Twitter account @ipv4countdown (data sourced from Hurricane Electric). Top Reasons to Go With Managed WordPress Hosting richard macmanus Related Posts 8 Best WordPress Hosting Solutions on the Market Why Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… Tags:#Internet of Things#web That’s a summary of some Internet of Things highlights from the past week. Feel free to share in the comments other interesting Internet of Things developments that you spotted this week. We’re talking about IPv4 addresses, Internet Protocol version 4. There is a new version, IPv6, but it requires work from ISPs and others to enable it. The reason why this is important is that the Internet of Things is leading to a huge increase in IP addresses. Basically, every object connected to the Internet requires at least one IP address. So the adoption of IPv6 is a key technology in the Internet of Things.RFID: Retail is the Sweet SpotAccording to a report on WTN News, demand for RFID will continue to mature in 2011 – especially in the retail, healthcare, banking/financial and aerospace sectors. Joe Pleshek wrote:“Retail […] is currently the sweet spot for RFID, especially with apparel retailers, who are applying RFID to individual garments to limit out -of-stocks, reduce shrink and re-direct labor from the back room to more customer-facing roles.”Drew Nathanson, senior RFID analyst and director of research operations at VDC Research Group, expects the retail industry to consume at least 3.4 billion RFID tags by 2014 – up from 400 million in 2011.Sensors Getting Better: Emotional Sensors An interesting report from MobiHealthNews this week discusses the latest in sensor innovation. According to Dr. Joseph Kvedar, director of the Center for Connected Health at Partners HealthCare System in Boston, an area to keep an eye on in sensor technology is what he calls “non-physiologic” sensors. By that he means sensors that are not measuring something physical. He cited a couple of products that do emotional sensing: Cogito has a product that can predict mood by sensing a user’s voice over the phone; and Affectiva has technology to pick up a person’s emotional state either by facial recognition or by a more traditional armband sensor (see image to the right, via MobiHealthNews).Kvedar noted that “we’ve had too limited of a view of what we can collect from patients remotely and these emotional sensors add a whole new dimension to the objective data part of the connected health story.”Why the U.S. is Behind China in IoTWe’ve reported on the China government’s forward thinking in the Internet of Things. In a recent post by Ron Callari on the blog inventorspot.com, Robert Kong Hai, an American writer and author living in China, neatly summarized why the U.S. is falling behind China:“You can’t rely on the US government to push this technology. It’s the private sector that has to step up. Remember, in China it’s the total opposite. The government jumps in and the private sector take cues from the government.”Kinect may be the Key to Control Your Internet of Things Earlier this week we reported that Microsoft is preparing an official Software Developement Kit (SDK) that will let 3rd parties build any Windows software to include Kinect control support. Kinect is a motion-control interface for games, much like Nintendo’s Wii system. This has implications for all Internet-enabled objects in your household. Forrester analyst James McQuivey said at the end of last year that “Kinect is to multitouch user interfaces what the mouse was to DOS.” He expects Kinect to be “a transformative change in the user experience, the interposition of a new and dramatically natural way to interact — not just with TV, not just with computers — but with every machine that we will conceive of in the future…”New AMD Chips Enable Visual Computing in Embedded SystemsMike Vizard at CTOEdge reported this week that “the world of embedded systems is going to get a whole lot more visually-oriented.” He pointed to Advanced Micro Devices unveiling its G-Series of accelerated processing units (APUs). These add graphics functionality into an embedded processor, which can be deployed almost anywhere. Vizard noted that Microsoft uses AMD processors in its Surface systems, the touch-screen table interface.“According to Cameron Swen, senior product marketing manager for AMD’s embedded solutions division, the world of embedded systems is about to become more visual because people want to interact with these systems, whether they are deployed on a factory floor or your living room. That means these systems will increasingly need to support touchscreen interfaces that allow customers to manipulate graphical images.”Connect Your Mailbox to the InternetWe’re not talking about your inbox, we mean Ye Olde Mailbox – you know, where all your bills get delivered. As RWW’s Mike Melanson reported today, Make Magazine has hacked together a system that sends push notifications to your iPhone every time a letter arrives. The project uses a switch in the mailbox to sense whenever the door is opened.
A Web Developer’s New Best Friend is the AI Wai… Related Posts mike melanson Tags:#news#web There are very few, if any, content management systems and blogging platforms with a praised, out-of-the-box search solution and WordPress is no exception. Just look on Google – there are about 10 million results for “WordPress search sucks” and nearly as many for “WordPress search plugin.”Today, there’s one more addition to the search results for “WordPress search plugin,” as customizable WordPress hosting service WP Engine and search-within-a-search engine yolink team together to provide aYolink Search for WordPress “searches behind the links of search results pages and web pages, extracts and displays information in context, and highlights all the keyword search terms found in the extracted content,” according to the company.“Native search on WordPress is not intuitive and is rarely helpful,” said Joe Pagliocco, Business Development Manager at TigerLogic, the company behind the plugin’s release. “Even Google Custom search – the next best thing – doesn’t integrate well with your website’s design, and it forcibly includes ads that don’t make money for publishers. yolink Search for WordPress is our solution to these problems, finally providing an advanced, relevance-based search plugin that just plain works.” Top Reasons to Go With Managed WordPress Hosting Yolink for WordPress is available in the WordPress plugin directory. Why Tech Companies Need Simpler Terms of Servic… 8 Best WordPress Hosting Solutions on the Market
Yesterday I sent my newsletter to 25,000 people. The subject of this newsletter was how I inherited my work ethic from my Mom. I told the story about two readers of this blog who asked me what they needed to do to stay motivated, and I wrote about some of the questions I asked them to help them find their motivation.A number of readers emailed me back after reading the newsletter asking me for the list of questions that I asked. A few were brave enough to suggest that they actually needed those questions.Here is a list of questions that may help you find motivation.Who is counting on you? Start with the small circle, your spouse, your children, your immediate family. Work your way outwards into the larger circles that include all the communities that count on you in some way, large or small. If you have children, what kind of example do you want to be for them?What duties and obligations do you owe the people you love and the people you care about? You do have a duty to these people. You are obligated to take a certain set of actions on behalf of these people. How are you going to fulfill these obligations?Who do you want to be? How do you live your real purpose? Maybe you are here as the result of some cosmic accident and none of this means anything to you, worm food. But maybe while you are here, you have an opportunity to become what you want to become. Who do you want to be? What are you here to do? What do you want your contribution to be?Are you proud of the decisions you are making about what to do with your exceedingly limited time? The clock is mercilessly ticking away. Your time is limited. Are your actions aligned with this reality? As an outsider, would I be able to tell what is important to you by the way you use your time?What do you want your future regrets to be? Do you want to regret how you spent your time? Do you want to regret neglecting the most important relationships in your life? Do want to regret not trying harder, not living your real purpose? The actions you take now—and the actions you don’t take now—determine your future regrets. You are literally making this choice every day.Anthony Robbins can’t motivate you. I can’t motivate you. Only that little voice in your head can give you the motivation, and only the urgency created by spending time with questions like these can spark the fire in your belly.If you spend time here, if you focus here, if you connect to the answers to questions like these, you can cure yourself of a lack of motivation very quickly. If you want to stay motivated, you need to look no further than what’s inside your heart right now.
and learn how to turn your website into an internet marketing machine. Metropolis Creative Identify yourself! Call your visitors to action. videos blog posts , 3. Include photos and bios. Heck, even include testimonials. Your site can act like a social community where visitors can share knowledge and get to know each other. , 1. Make your site distinctive. . and Business Blogging social networks Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack You’ve worked hard to get visitors to your site! Now, make the most of it. The more prominent and the more frequent you can place your call-to-action(s), the more likely they will do it. Congratulations! They’ve come to your party — now what do you serve them? RSS feeds opt-in emails Spell out your business goals keyword searches Be sure you have a recognizable logo, a simple descriptive tagline, and an appropriate color scheme with matching graphics. Are your visitors expecting a high tech theme, a friendly place to hang out, or a lot of technical content and conversation/information? This is a guest post by Michael Flint, the president of Extreme Website Makeover party You have a flock of prospects coming to your site to learn more about you through But what’s their visual experience when they do get to your site? Does your site deliver the message of your brand? Are you capturing leads? , The theme, the brand experience, the message. Wow your visitors with a memorable experience using engaging text and imagery. , Free Webinar: Website Redesign for 2010 Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot’s VP of Marketing. 4. Once those are clear, there are few basic rules for any stylish and smart inbound marketer’s website: . Fitting all this content onto your home page can be a challenge. A good graphic designer can help you prioritize and organize your information visually. As you know, the key to inbound marketing is content. Well designed content will attract and retain an audience and become contagious — viral per say. . 2. Topics: podcasts , To answer these questions, you need to start simple: Convey your brand’s position. Download the webinar Originally published Apr 6, 2009 8:43:00 AM, updated October 20 2016 PS. We really did have a party: , a Boston-based web design and brand strategy agency.
Scientifically proven best practices for getting people to talk about your business online ) Creating content to attract more customers to your business Download it now ) that not only can social media be apowerful part of your marketing mix, but that more and more marketers andsmall business owners are devoting time to it, and figuring out how tomake it useful to their businesses. Download it now. A CEO’s Guide to Internet Marketing (2) How to leverage a social media community to share and promote your content How to Use Social Media to Manage Your Company Brand Online ( ( (4) social media Download HubSpot’s Inbound Marketing University online training program . Lessons from social psychology, memetics, and statistics to understand what motivates people to share information ) Download it now Topics covered: How a CEO should use social media sites like Twitter, Facebook, and LinkedIn IMU includes @rickburnes Fellow inbound marketing geeks, fasten your seat belts. We have some fresh data for you: Topics covered: further evidence How to incorporate social media into your overall marketing strategy ) How to hire a marketing team in this changing world How to convert social media visitors into leads and customers Social Media for Lead Generation Ways to attract more website visitors and leads from social media ) How to Use Social Media to Attract More Customers @rickburnes @danzarrella . Topics Covered: The history of word of mouth marketing, from pre-web to online For us, this is ( How to measure and evaluate the ROI of your social media marketing efforts Topics covered: So, without further fanfare, here’s the list: How to track and monitor your brand in social media (3) The changing nature of marketing and how to transform your business How to use social media to connect with customers online How to incorporate social media into your overall marketing strategy top HubSpot inbound marketing webinars of the year. Tools to help you manage and measure your social media efforts How a CEO should communicate to the company and board about what is going on in marketing Download it now ( Of the dozens of webinars we did at HubSpot this year, four of the top five covered Topics covered: (@ bhalligan The Free Inbound Marketing University Online Training Program . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. Download it now (1) (5) How to measure and understand which of your marketing efforts are working 13 free webinar classes and notesheets How to attract more website visitors from social media sites . . The Science of Social Media @BrentLeary Originally published Dec 22, 2009 8:30:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
. And its not just reading — the Average Joe also watches more than 180 videos per month on sites like YouTube and Vimeo. These statistics all add up to one very educated consumer. Facebook The average person does more than 30 searches per day in Google. They also clock over seven hours per month interacting with branded content on Twitter and People are spending seconds — not minutes — on your site, so be as clear and concise as you can be with the language you use. Avoid populating your “Products” or “Services” drop-down lists with brand names, because people don’t know the names of what they’re looking for yet. Instead, use adjective-rich phrasing to explain what those products are, and introduce them to your registered trademark on the product page. And when folks click through to those pages, don’t bury critical facts about your products and services under a mountain of text. Think like your customer. Ask yourself what you would want to know, and use that answer to craft a strong thesis statement for the first paragraph of each page. Knowledge is everywhere online, in every form, and your typical internet user has a voracious appetite for learning. But from the perspective of an online marketer, this consumer is also a click-happy and easily distractible one. Employ the below tactics to make sure they click on — and stick to — your website with a purpose. Position Yourself With Simple Language How are you ensuring you get the most out of each visitor? Be Smart About Flash and Graphics Image sliders look great on home pages and give businesses the opportunity to convey multiple messages on their website’s most prime piece of real estate. But if you have a scrolling mechanism that shows six images for five seconds each, what happens if your visitor only hangs around for 20 seconds? They won’t see the fifth and sixth image in your sequence. What if those links direct visitors to your biggest money-makers, like your demo request page or free consultation landing pages? Low visibility will dictate a poor return. Lots of companies like to lead with brand messaging in these spaces, but avoid this. Prioritize your best offers, and show them first. Own Their Next Click Conversion Rate Optimization Topics: Your visitors are going to click, but it’s up to you to make sure the link is productive for your business. In addition to your main navigation links, make sure links to other web properties you own are prominently displayed on your homepage. Have call-to-action buttons and other offers above the fold so they’re as front and center as possible. And wherever you can, prove that your clicks are worth it. Visitors will never know your blog is informative and bleeding edge unless they get there, so if its normal position is in your main navigation, experiment with placing a bigger, more-blown out linking image in the margin, or even a module that shows titles of recent posts. Also, make sure your company’s social media accounts are front and center. A click to your Facebook Page or recent Tweets isn’t a loss, but a click on the back button is. Originally published May 10, 2011 12:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Dec 21, 2011 11:15:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Inbound Marketing A lot of wonderful things happened in the world of marketing in 2011, but in the fast-paced world of inbound marketing, it doesn’t behoove us to dwell on the past. So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! did I get everyone?) and asked them what they think is in store for inbound marketing and its ‘Get Found,’ ‘Convert,’ ‘Analyze’ methodology.Read what they have to say, and leave your own predictions for the future of inbound marketing in 2012 in the comments!In 2012, companies will get found online by…”…learning to be fluent in their conversation strategies.” Valeria Maltoni, Conversation Agent (Follow Her on Twitter)”…finally realizing that real-time content creation is a great way to get found. Rather than rely on long-term campaigns, smart marketers will follow what’s happening in the media with an eye to newsjacking their way to getting found.” David Meerman Scott, Web Ink Now (Follow Him on Twitter)”…being socially omnipresent and providing the right content, in the right channel, at the right time, to the right customer.” Michael Brito, Social Business News (Follow Him on Twitter)”…focusing on more compelling content. We’re all going to have to get better to separate the signal from the noise for our customers. The days of top 10 lists and how-to’s are coming to a close. We’ve all got to get better at becoming awesome at content.” Jason Falls, Social Media Explorer (Follow Him on Twitter)”…the investment they make in social. Not only will +1 impact search results, but social influencers will take on an enhanced role in driving consumers to FIND new products, services, and campaigns. It’s a whole new world for acquisition. Social media will drive how companies get found and fuel all other marketing channels. If you think the tail has been wagging the dog, just wait until 2012. The tail becomes the dog.” Stephanie Agresta, Weber Shandwick (Follow Her on Twitter)”…producing ever greater volumes of content that will be increasingly relevant to their customers and prospects (instead of their bosses).” Todd Defren, PR-Squared (Learn More on About.me)”…paying more attention to more non-traditional social channels like SlideShare, Flickr/Picasa/Instagram, discussion forums, questions and answer sites like Yahoo Q&A, podcasts, and new social networks like Google+. Obviously, I would be remiss if I didn’t mention thinking about how getting discovered ‘offline’ using location-based marketing will lead to more discovery ‘online,’ so make sure you think through what role location and proximity play in your overall mix.” Aaron Strout, WCG (Follow Him on Twitter)In 2012, marketers will convert more visitors into leads if they…”…ask their audiences to do so. The social media pursuits have scared people into believing you can’t ask for the sale online anymore. That’s bullshit. If you’re providing value and pleasing your audience, they expect you to ask them to buy from time to time. Marketers will move past the social media hippie syndrome in 2012 and start converting.” Jason Falls, Social Media Explorer (Follow Him on Twitter)”…have a community. Good content will help you get found. People will come to your site to learn more about you and what you do, but it’s community that keeps them coming back. Building collaboration and interactivity into your web presence will convert lurkers into friends and friends into customers.” Rachel Happe, The Community Roundtable (Follow Her on Twitter)”…focus on building trust with the community first, then figuring out how to monetize (or get a lead). Asking permission, in a way.” Michael Brito, Social Business News (Follow Him on Twitter)”…provide increasing levels of social proof of their products’ excellence. Conversions increase when you can motivate positive customer buzz that’s consistent, authentic, and easy to find.” Todd Defren, PR-Squared (Learn More on About.me)”…use more short form video intended to equip your prospective buyers for success.” Chris Brogan, Human Business Works (Follow Him on Google+)”…build their tribes.” Valeria Maltoni, Conversation Agent (Follow Her on Twitter)In 2012, marketers will analyze the effectiveness of their marketing by measuring…”…the cost of acquiring social media followers and the cost of ongoing engagement with them. Understanding the costs will force companies to be more focused on which social media channels they use and cause them to tie their social media efforts more closely with business goals. After all, seeing what something is costing you has a tendency to clarify your goals, strategies, and tactics pretty quickly.” Anita Campbell, Small Business Trends (Follow Her on Twitter)”…the disconnect between online and offline campaigns.” Todd Defren, PR-Squared (Learn More on About.me)”…their own stuff. We’ve got to stop listening to the thought leaders and the bloggers about all this and start owning our own metrics. Why worry about ‘likes’ and followers — or even click-through rates and downloads — if they don’t underscore a business metric that matters to you? Instead of following the social media lemmings off the blogocliff, marketers will start paying attention to their goals, their objectives, their bottom lines, and what their executives want reported up the chain, and start measuring what matters to them, not what some blog — that knows nothing of their business — said they should worry about.” Jason Falls, Social Media Explorer (Follow Him on Twitter)”…relevant social gestures.” Valeria Maltoni, Conversation Agent (Follow Her on Twitter)”…’in real time,’ using robust social CRM technologies.” Michael Brito, Social Business News (Follow Him on Twitter)What are your inbound marketing predictions for 2012?Image credit: Cillian Storm
1. Listening to Customer MentionsMonitor mentions of your brand and your competitors. By engaging in social listening to see when your brand name is discussed on social media, you can give instant customer support and feedback to people having issues with your product or service, regardless of whether they contacted you for help.And by monitoring competitive mentions, you can also capitalize on customers who are unhappy with other brands in your industry. Learn why they’re dissatisfied, and see if you can provide a better solution for them. At the very least, you can learn how to differentiate yourself from competitors; in the best circumstances, you can nurture them as a lead and turn them into your new favorite customer.2. Collecting Product FeedbackWhen rolling out a new product or making changes to features of your existing product, it’s common to experience backlash among your current customer base. Just look at, well, every new feature Facebook rolls out. While much of the hoopla dies down pretty quickly after customers adjust to the change, sometimes there are legitimate user experience and design issues that your team didn’t identify during development.Leverage your network before launching products to solicit the feedback of people you trust. The great thing about social media is that your network probably consists of not only current customers, but also prospects, target customers, and industry influencers. Getting a wide range of feedback on new products and features — whether they are easy to use, whether they are worth developing in the first place, or what should be next in your development queue — helps keep your ear to the ground and get the all-important community buy-in for greater adoption rates at launch time.3. Hosting Focus GroupsEffective focus groups have segmented audiences, and many social networks have advanced in such a way that there is sufficient functionality to perform your own R&D. For example, you could use Google+ circles to segment people by industry or location to better target your questions. Or consider hosting a Facebook Live Q&A session to delve deeper into a user-generated suggestion.Because focus groups require feedback from an audience that fits specific criteria, they make their participants feel inherently special. They’re fantastic ways to get people actively involved in the success of your brand — while simultaneously soliciting quick feedback that helps you advances your business objectives.4. Conducting Surveys and PollsAsk people in your social network to share their opinions on a critical issue through a survey or poll. Or, it doesn’t need to be a critical issue — it can be a lighter question that helps give you context about your customers’ preferences and opinions. For example, here’s a poll we recently shared on Twitter to get an idea of how customers and fans were using a new social media feature: Topics: Customer Feedback Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 9, 2018 3:05:00 PM, updated March 12 2019 There are a variety of different ways to collect customer feedback, and surveys are usually the first method that comes to mind.But that’s not the only way to figure out what your customers are saying about your product — in fact, you could be missing out on valuable customer feedback coming in through a different channel: social media.Download Now: 17 Free Customer Service TemplatesSocial media is a meaningful channel through which to collect valuable customer feedback. With billions of people around the world already engaged in these social media communities, you should create profiles and provide customer support from your brand for those valuable customers who want an easier, faster way to get in touch with you than by hopping on a phone call.What’s more, it’s important to know what customers are saying about your brand on social media — because when millions of potential new customers can see tweets and Facebook posts blasting you for a bad phone call or a cumbersome subscription cancellation policy, word can spread fast — and not in a good way.So keep reading below to learn about the many ways you can use social media customer feedback to improve customer service and provide valuable insight to your entire organization — and learn more about our new multi-channel Conversations tool that connects your social media accounts into an all-in-one shared inbox.How to Use Social Media for Customer FeedbackListening to Customer MentionsCollecting Product FeedbackHosting Focus GroupsConducting Surveys and PollsAsking Industry Experts for InputSourcing Blog ContentSourcing Social ContentDeveloping Personas Quick poll! How many Facebook Stories are currently shared at the top of your page?— HubSpot (@HubSpot) April 11, 2017 It’s a unique and engaging way to ask for customer feedback that’s different from an emailed or texted survey, and it’s a good conversation to start with our audience. But what’s more, the results are a good indicator for our product team that we might not need to create a tool with which to publish Facebook Stories anytime soon.Reading audience and customer responses to polls and surveys on social media — whether it’s your survey or a competitor, the results will tell you about what your audience is doing, what they care about, and how you can meet their needs.5. Asking Industry Experts for InputOne of the reasons you’re using social media is to expand and strengthen your network, so take advantage of your reach to get answers from the best of the best. Need to know how to set up a PPC campaign? Skip Google, and ask someone in your network to introduce you to the best PPC campaign manager in town.Not only are you getting helpful advice, but you’re also meeting someone new and influential and strengthening your relationship with your mutual contact.6. Sourcing Blog ContentSuffering from writer’s block? Visit your social network to source blog content! I did this recently when I asked connections in my network to share their best blogging strategies. Their responses helped me frame the post around real-life challenges (some people even provided their solutions to those challenges, making my job even easier) and the result was content that more directly addresses the actual problems people are facing.This method can also be used to develop topic ideas when you’re struggling to come up with a meaningful post. Go to your networks, and ask what kind of content your fans and followers would like to see on your blog, and you’ll have a topic (or several) that you know will resonate with your audience.7. Sourcing Social ContentAlong the same lines as sourcing blog content, feedback from your customers and your broader social audience will help you identify what types of content perform best — and worst — on your social profiles.Although feedback can be tougher on social media than it might otherwise be in an email or phone call, sometimes the bluntness can be valuable and give you instantaneous feedback on the gut reaction of your audience.8. Developing PersonasDeveloping personas is a crucial part of a successful inbound marketing strategy, and it’s important information for customer success managers to relay to the product team, too. Instead of starting from scratch, ask members of your social media communities questions that will help you narrow down your target audience, identify personas, and hone your customer success strategy. Ask about pain points, demographic information, what they find valuable in your products and services, and even what they like to do on the weekends to paint a better, more relatable picture for your sales, marketing, and product teams.If you’ve already developed personas but would like to refine them as questions about your target audience’s characteristics arise, ask for responses from fans and followers that meet specific criteria. For example, you might post to your Facebook wall “If you’re a female office administrator out of college in the last five years, we’re curious to know what you majored in as an undergraduate.” As with the focus groups, your network will feel special if they fall into that very small niche and get excited about providing you information. After all, who doesn’t like to talk about themselves?To learn more, read about the steps to take when you receive customer feedback next.