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Everyclick.com serves 5 millionth search before its first anniversary

first_imgEveryclick.com, the search engine that gives half of its revenue to charity, has delivered over five million searches in under one year.The site was launched in mid-June 2005 and currently supports over 1,150 charities. It delivers search, news, audio, image and multimedia results as well as the facility to shop with a range of leading online retailers online retailers including Amazon.co.uk whilst benefiting the charity of your choice.The top five listed charities have generated an average of £16 per supporter since launch, up from £13.16 last month. Advertisement  17 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 5 June 2006 | News Tagged with: Digital Research / statistics About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.center_img Everyclick.com serves 5 millionth search before its first anniversary AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Polly Gowers, Managing Director said: The last year has been both exciting and challenging, we are delighted with the progress we have made. Our vision is to create a sustainable fundraising facilitywhich enables Internet users to benefit their favourite charity whenever they search the web.“We are determined to make everyclick.com available to as many people as possible – just imagine how much of a difference it could make if all charity supporters generated an additional £16 for their favourite charity as they searched the web.”last_img read more

Letters to the Editor for Tuesday, April 2

first_imgCartoon on Trump, McCain offensiveI am really saddened by The Daily Gazette’s publishing of the cartoon of Trump tweeting a repulsive tweet dropping poop on Sen. John McCain’s tombstone. I find it very offensive and not newsworthy.Coni TrackiAmsterdam Categories: Letters to the Editor, OpinionBlame CEOs, not unions, for GE woesI’m glad Michael Davi enjoyed his years at GE starting in l976. I agree “what’s happening lately is disturbing.”While Davi was enjoying gas turbine, I was at headquarters promoting Jones’ program called “Factory of the Future” to modernize U.S. GE manufacturing plants. Jones knew competitors like Siemens had productivity increases of 8 percent a year because of plant- and equipment investments.But don’t blame the unions for resisting automation. I also knew the GE negotiators, Baldwin and later Rocheleau. Yes, the 60s were rough. But in the 70s, the unions supported CEO Reginald Jones’ plans to modernize the 150 U.S. factories to be more competitive.When Jack Welch succeeded Jones in 1981, he canceled the “Factory of the Future” program. He turned GE into a financial company by selling GE consumer-, industrial- and defense businesses. No longer did 10 percent of profits go into R&D. Product development labs were closed. Advanced technology was even sold.  Jones, right before his death, rued the day he supported the GE board and backed Welch and not Stan Gault, who went on to head Rubbermaid and later Goodyear, which are old and very viable U.S. businesses today. Too many greedy CEOs like Welch find it easier and more profitable (for themselves) to harvest a garden rather than grow it.Today, we now have a hedge-fund manager in charge of what is left. Jack Welch has no worries because he left with a golden parachute of $417,361,902 (www.GMIratings.com) plus a $9 million-a-year pension.Mary KuykendallBallston Lake Get facts on failure to act on climateBased on the March 22 Gazette column by Nicolas Lortis, a fellow at the Heritage Foundation, the Green New Deal isn’t needed. He claims if we cut our CO2 emissions by 100 percent, it won’t make a difference. Let’s keep our big gas-hog pickups and SUVs filled with red meat.Yes, do what he suggests. Assume we maintain a 2 percent annual growth in GDP through 2100, and we dump all those nasty regulations on fossil fuel consumption. The United States would add some 370 Gigatons of Carbon (GtC) over the next 81 years. Climate scientists have developed what’s termed the “Carbon Budget.” This states that humans can add only 1000GtC to the atmosphere to limit temperature increase to 2C. As of now, humans have put in 535GtC since 1750, meaning we can add only 465CtC more. If we stay the same, the rest of the world (96 percent of the population) can emit only 95GtC. We get to generate 80 percent of the gases, everyone else 20 percent. Realistically, the world will generate sufficient CO2, that the IPCC 2015 RCP8.5 Scenario best describes our future planet. Global temperatures would be 4.8 degrees C higher in 2100, with CO2 over 900 ppm. This is catastrophic for our planet and my grandchildren. The Green New Deal needs to be seriously evaluated on how it will limit climate change. Let’s start by all becoming familiar with the science. Check out Coursera, a MOOC offering free climate change courses from major universities worldwide. Be concerned.Don CooperAmsterdamMore from The Daily Gazette:Foss: Should main downtown branch of the Schenectady County Public Library reopen?EDITORIAL: Beware of voter intimidationEDITORIAL: Urgent: Today is the last day to complete the censusEDITORIAL: Find a way to get family members into nursing homesEDITORIAL: Thruway tax unfair to working motoristslast_img read more

Fourty Niners Son gets big win

first_img “I feel so bad for the owners,” Whilly’s trainer, Doug O’Neill, said. “They got robbed, but that’s part of racing … I think we got a questionable call there.” Earlier, Healthy Addiction’s camp had to withstand a stewards’ inquiry before the Boston Harbor filly’s half-length victory in the $250,000 Grade II Lady’s Secret Breeders’ Cup Handicap became official. “I didn’t think there would be an inquiry, and then (jockey) Garrett (Gomez) came back and told us it (bumping) was mutual,” winning trainer John Sadler said. Healthy Addiction, who went gate to wire, is also Breeders’ Cup-bound after running the 1 1/16 miles over the main track in 1:42.23. It was the 4-year-old filly’s third consecutive victory and sixth in 14 lifetime starts. “This filly had lots of seconds and thirds, but she’s improving with age,” Sadler said. “She’s just developing.” Healthy Addiction is owned by Pamela C. Ziebarth, whose mother bred two-time Breeders’ Cup Classic winner Tiznow. Ziebarth became a co-owner of Tiznow after his first Breeders’ Cup score. Brother Derek wins:Alex Solis rode Brother Derek, a Cal-bred son of Benchmark, to a gate-to-wire victory in the $200,000 Grade II Norfolk Stakes for 2-year-olds at 1 1/16 miles on the dirt. Brother Derek covered the distance in 1:44.38 and won by three-quarters of a length over 2-1 favorite A.P. Warrior as the 7-2 third choice in the wagering. Trainer Dan Hendricks indicated after the race that the colt will be pointed toward the Breeders’ Cup Juvenile. Art Wilson, (626) 962-8811, ext. 2103 [email protected] 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREThe top 10 theme park moments of 2019 “Today we were fortunate, and it parted like the Red Sea,” Nakatani said. “He’s only going to keep getting better and better.” Whilly, a 14-1 long shot ridden by Felipe Martinez, beat 15-1 outsider Leprechaun Kid by a head for second money but was disqualified to fifth by stewards John Hervuveaux, Kim Sawyer and George Slender for interference near the wire. Martinez was livid afterward. “How can they get away with this?” he said of the stewards. “Everybody saw what happened. They should be put in jail for what they do.” Laura’s Lucky Boy, the original fourth-place finisher, was placed third. “We don’t think the distance is any factor,” Baxter said. Fourty Niners Son, the 7-5 favorite, came into the 1-mile race off a troubled third in the Arlington Million on Aug. 13. He had no trouble in this one, tracking the leaders from fifth in the early going before closing strongly in the stretch under Corey Nakatani to win with a clocking of 2:01.17. center_img Fourty Niners Son has a date in New York later this month after the 4-year-old grandson of Forty Niner scored a powerful one-length victory in Sunday’s $250,000 Grade I Clement L. Hirsch Turf Championship during Santa Anita’s Oak Tree meet. Afterward, owner Ken Baxter said plans call for the gelding to race in the Breeders’ Cup Turf, a 1-mile marathon, at Belmont Park on Oct. 29. last_img read more

Ohio FFA members excel at National Convention

first_imgShare Facebook Twitter Google + LinkedIn Pinterest The 90th National FFA Convention and Expo took place October 25-28 in Indianapolis, Ind. Ohio FFA was well represented with multiple Career Development Event (CDE) teams, Proficiency Award finalists and 397 American Degree Recipients.The final days of convention brought much anticipation as the winners were announced for CDE’s, Proficiency Areas and the Agriscience Fair. Below are the results for Ohio FFA members and chapters who competed at convention. Ohio CDE Teams/Individuals who placed in the top 5:Agricultural Issues, 4th place: Amanda-Clearcreek FFAAgronomy, 1st place: North Union FFAExtemporaneous Public Speaking: Koleson McCoy, Global Impact STEM AcademyFood Science and Technology, 4th place: HillsdaleForestry, 4th place: Liberty Union National Agricultural Proficiency Winners:Agricultural Communications—Entrepreneurship/Placement Kolt Buchenroth, Kenton-OHPAgricultural Mechanics Repair and Maintenance—Entrepreneurship Aaron Lane Hendrich, Eaton-MVCTCAgricultural Sales—Placement Sierra MacKenzie Drewes, New BremanDiversified Agricultural Production—Entrepreneurship/Placement Nole Gerfen, RidgementDiversified Livestock Production—Entrepreneurship/Placement Adam Daniel Blumenschein, FairbanksFood Science and Technology—Entrepreneurship/Placement Ann Marie Shelby, Zane TraceSwine Production—Entrepreneurship Collin Dunaway, Felicty-Franklin National Agriscience Fair Winners:Plant Systems Division 3: Kayla Wyse, Pettisville FFAPower, Structural and Technical Systems Division 4: Jared Hamilton and Joseph Glassmeyer, Felicity-Franklin FFAAmerican Star in Agriscience Winner: Chrysta Beck, PettisvilleAlong with these competitors, Ohio was also represented in the National FFA Band and Chorus. Band participants included; Seth Taylor from Clyde, Katherine Tilford from Talawanda Butler Tech and Jamie Walter from Liberty Union. Chorus members from Ohio included; Shay Bolton from Parkway, Katelyne Crouch from Pymatuning Valley, Seth Feikert from Triway and Cheyenne Gillett from National Trail MVCTC.Garrett Allen from Ohio Valley and Chase Cummings from Waynesfield Goshen competed in the national talent competition.Congrats to all the Ohio FFA members and chapters who competed at the 90th National FFA Convention and Expo!last_img read more

Maine Solar Bill, SunEdison Bankruptcy, New England Net Metering

first_imgSunEdison makes it officialAs expected, wind and solar developer SunEdison has officially filed for bankruptcy protection.The clean energy conglomerate started as semiconductor maker MEMC Electronic Materials and entered the solar market only ten years ago. It bought SunEdison in 2009 for $200 million, later changed its name to SunEdison and pioneered the business model of providing solar panels to both business and homeowners with little or no money upfront, according to a post at Fortune. In 2014, the company spent $2.4 billion to buy wind developer First Wind, which allowed SunEdison to call itself the world’s largest clean energy company.It was SunEdison’s aggressive acquisition strategy, including the use of spinoffs called “yieldcos,” rather than any weakness in the renewable energy market that ultimately brought financial chaos to the company. Last year, SunEdison announced its plans to gobble up Vivint Solar in a $2.2 billion deal, and financial backers finally said they’d had enough. Shares began to lose value, prompting the company to back out of many of its deals, Fortune said.“The company’s tale of woe stems from overreaching ambition and core business decisions that led it to try to grow too big, too fast, and in too many directions,” Fortune‘s Katie Fehrenbacher wrote.She wasn’t alone in pointing the finger at misguided business policies. In a statement posted online, Solar Energy Industries Association Vice President Dan Whitten said, “This is a highly competitive industry with a massive upside. As with other rapidly growing and successful industries, not every company in the solar market is going to stand the test of time. SunEdison is just one company and today’s development does not reflect a trend of the broader industry. The solar industry is growing at warp speed. It took us 40 years to get to 1 million installations (which we have just done) and it will take us just two more years to hit 2 millio,n and that, I think, illustrates the direction of the solar industry.”The Wall Street Journal reported that SunEdison spent more than $18 billion on acquisitions and raised $24 billion in debt and equity between 2013 and 2016. Shares have lost 99% of their value in the last year, but the company has raised $300 million in loans to get it through the bankruptcy process. Maine Tries to Revise Solar PoliciesAn attempt to rewrite state policy on solar energy and dramatically increase statewide solar capacity appears headed for a gubernatorial veto.According to an article posted by The Portland Press Herald, the bill, now on the governor’s desk, would increase solar capacity from its current level of about 20 megawatts to 196 MW, while adding as many as 650 new solar jobs. The proposal is intended to replace Maine’s current net-metering rules with a new system, and it had the support of solar installers, the Maine Office of the Public Advocate, and both investor-owned utilities in the state.Governor Paul LePage, a frequent critic of renewable energy, was expected to veto the bill and it appears there aren’t enough votes in the legislature for an override.Instead of paying solar customers at the retail rate for excess electricity, which is currently the case, the bill would establish a market-based system in which the Public Utility Commission sets long-term contracts for buying electricity from solar producers, and then aggregates the power and sells it on the open market. Profits from sales would be distributed evenly among all ratepayers, UtilityDive reported. Existing net-metering customers would be allowed to keep their current arrangements for a number of years if they wished.Amendments intended to win over more support in the legislature included price caps and other restrictions. That got a few more votes, but not enough to give the bill a veto-proof margin.Opponents of the bill complain that net metering amounts to a subsidy for solar customers. The chairman of the PUC testified last month the plan would cost ratepayers $22 million on their electric bills in the fifth year of the plan, The Press Herald said. The public advocate’s office, however, said that consumers would actually see a benefit of more than $122 million over the period of the 20-year contracts that the plan originally envisioned.The proposal was developed over a six-month period in talks involving just about everyone in the state with an interest in solar energy, and the latest version had bipartisan support. Backers of the legislation worry that if the bill is rejected, it will fall to the Public Utilities Commission to decide new net-metering rules. All three members of the panel were appointed by LePage. Net-metering caps raisedAs Maine struggled to rewrite its rules on net metering, two other New England states have approved changes in their solar energy policies.In Massachusetts, Governor Charlie Baker signed a bill earlier this month raising net-metering caps for both privately owned and municipal photovoltaic systems while lowering reimbursement rates for commercial projects by 40%, according to an article posted by the National Law Review.The cap for privately owned PV systems went from 4% to 7% of peak load and from 5% to 8% for municipally owned systems. Small residential systems continue to remain exempt from caps.The law lowers the reimbursement rate for commercial arrays by 40% but makes no changes to rates for small residential systems. Rates for existing installations will stay in effect for the next 25 years. The bill also gives electric utilities the right to seek a “monthly minimum reliability contribution” to help pay for providing grid services to solar customers.In New Hampshire, the Law Review said, legislators have voted to double the state’s net-metering cap, to 100 megawatts, just as the state was rapidly approaching the old cap.The bill also directs the Public Utilities Commission to come up with a new net-metering system that does a better job of accounting for the costs and benefits of net metering than a simple reimbursement at the retail rate. The bill gives the PUC 10 months to come up with a replacement plan.last_img read more

Termination of Deccan Chargers franchise stands: BCCI

first_imgAfter a month long legal battle, the cash-strapped Deccan Chargers on Saturday lost its status as an IPL team after the Bombay High Court stayed the order of Arbitrator for maintaining status quo on the matter till further hearing.The beleaguered owners of Deccan Chargers had on Friday failed to produce a Rs 100-crore bank guarantee before the Bombay High Court, a condition that had been set for the struggling team’s survival in the league. They later approached the Court-appointed Arbitrator who had passed the order of status quo.BCCI chief N Srinivasan”BCCI moved an appeal against the Order of Arbitrator and the same was heard today morning. The Honourable High Court was pleased to stay the Order of Arbitrator after hearing both the parties”, the BCCI said in a statement.”Thus, the termination of Deccan Chargers franchise stands”, the BCCI said, ending the uncertainty on the fate of the team which has run into huge financial problems.Deccan Chronicle Holdings Limited’s failure to furnish the guarantee money before the 5pm deadline yesterday effectively meant that the BCCI’s termination of the team stood and the Board was free to float the tender for a new franchise. But the Arbitrator’s order prvented BCCI from going ahead with its termination process.DC logo”The termination of Deccan Chargers franchise was challenged in the Hon’ble Bombay High Court by the DCHL pending the arbitration. A Conditional Order of stay was granted by the Hon’ble High Court pending arbitration on 1st October 2012″.”The condition to give BCCI a Bank Guarantee of a Nationalized Bank for Rs 100 Crores by 5.00 p.m. on 12.10.2012 to cover expenses of IPL 6, was breached by DCHL”, the BCCI statement said.advertisementlast_img read more

How a Senator Uses Social Media

first_img Facebook While the Senator’s LinkedIn . legislative agenda – Voters are just like customers, in the sense that the more they know, the better they’ll feel about doing business with you. Giving them the play-by-the-play of your decision-making processes, news and inner workings will create strong relationships and establish trust. 2. Transparency is a Sticking Point is Massachusetts’s youngest current State Senator, and serves the largest Senate district in the Commonwealth, representing 48 communities in Berkshire, Hampshire and Franklin Counties. He is also the Chair of the Joint Committee on Revenue, Vice-Chairman of the Joint Committee on Higher Education, and is an active member of the Senate Committee on Ways & Means and the Joint Committees on Economic Development & Emerging Technologies, Consumer Protection & Professional Licensure and Veterans & Federal Affairs.  What Social Media channels do you currently use and how long have you been on them? I use , his day-to-day agenda always includes communicating with his constituents, a task he relies heavily on social media for. We recently got a chance to sit down with Ben to discuss his Facebook and Twitter usage (among others), and why he feels it is so important. Social media still seems very clicky, very insular and based on “likes” or “following” or “friends” … it’s a lunch table in middle school and some people still aren’t comfortable sitting down at it. I’ve seen a lot of campaigns, especially in tumultuous political environment like this, get on a media, build a list, then use it just like a press list. Thats the worse case scenario. The best case scenario is the social media is a means for constant conversation & feedback to improve your business, government, etc. I’m not sure what this all means, but it seems like thats the direction we’re headed & the faster we get there the better off we’ll all be. As I referenced previously, connecting with constituents through social media is important because traditional media rarely covers the legislature, because my constituents are so far from the capital, and because it provides another access point to me for the people & communities I represent. My constituents get a better Senator out of this, because I know better what their concerns are, and they are more informed about what I’m doing, which helps bridge the gap between the government & the people its supposed to represent.  , Social Media & Download our After I was first elected (11/2006), I started to think I needed to do more to communicate through new media. It began with a weekly email to constituents who signed up and slowly I became more interested about how social media was evolving. It was at the same time that I was struggling with how to represent 48 communities, while learning the ropes in Boston, and there was, for lack of a better word, an “ah ha” moment, where I realized social media could help demystify my job & help me better serve those communities.  Topics: for the 2009-2010 session focuses on Twitter Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Benjamin Downing At 29, , How do you use these platforms? Why do you think connecting with constituents on these platforms is important?  1. Know Where Your Customers Are How could Social Media evolve to better help you spread your messages? YouTube inbound marketing kit 3. Unify on a Scale that Makes Sense Free Download: Inbound Marketing Kit . Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. The main reason for using these channels has been to find different ways to communicate with my constituents & the broader public.  – Senator Downing uses his social media accounts to bring all his constituents together. His “customers” all “purchase” the same way, by punching holes that correspond with their values and beliefs on Election Day. Your customers may all fit into one bucket. If they do, his strategy is spot on. If they don’t (maybe you have small business customers and medium size business customers), consider creating separate social media accounts for each of your segments, and tailor the messaging and communication accordingly.  promoting reform and recovery throughout the state – Make an effort to understand what social media channels your customers use and why they use them. Some may be on Twitter, and not Facebook. Others might just use LinkedIn. Some may use all of the above. It should be your goal to have a presence wherever they are, and provide valuable information on those sites. I use the platforms each in different ways, but the unifying theme/goal would be transparency. Very few people know what their elected officials do. Sure, they know we vote, give speeches, & campaign. But those are only small slivers of our day-to-day work. For instance, each day on Facebook, I sketch a rough outline of my daily activities. I generally do the same on Twitter, but in real time. On both, to varying degrees, I share articles about issues I am involved in, or I think merit passing along to my constituents/followers. Twitter serves the dual function of allowing me to connect with constituents & aggregating political news in one easy to follow place. Finally, social media helps close the distance between the 48 communities in my Senate district, which are the furthest communities from the state capital/major media market. I use my YouTube channel to post floor speeches from the Senate, so my constituents can see me debating with my colleagues and better understand why I voted how I did. For instance, during the 2010 budget debate, I posted every tax vote that was taken and why I voted for or against each one.  At what point in your political career did you start thinking to yourself, “this is something that I need to do?” Originally published Nov 12, 2010 9:00:00 AM, updated October 01 2013 Marketing Takeaways Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Useful Ecommerce Applications of QR Codes

first_img Topics: Here are five key ways to use QR codes in your marketing to increase leads and improve ecommerce targeting and conversions. 1. Email List Segmentation Use QR codes to create landing pages and capture email addresses. Since these codes are a new technology, people who sign up through this method are usually early adopters, meaning they’re likely to be technically savvy and more receptive to email marketing .People who can scan a QR code are also more likely to be engaged in social media, so you can also use QR codes to drive traffic to your social media presence . In addition, you can leverage custom landing pages for each QR code so you know that someone scanning an ad for “blue jeans” is interested in that specific product category. You could then link to a landing page dedicated to products related to blue jeans. On that page consider posting opt-ins, ‘buy’ buttons, links to Twitter and Facebook, or whatever else targets those specific users. This can be a very helpful tactic if you have diverse product offerings.According to a recent study by comScore , users who scan QR codes are more likely to be young, male, and wealthy. If that’s your target demographic, QR code utilization could be a very useful tool. 2. Curiosity Pull Because it’s encrypted, people are curious about what a QR code says/means/does. This element of mystery marketing means more people might scan your code and end up on your landing page even if they might not otherwise have done so. People see URLs all the time, so QR codes can help overcome the desensitization associated with them.As with any new technology, people might scan your barcode simply because they are interested in how the code works. You can even add images to your codes, which might spark additional interest. Put them on t-shirts, business cards, and have them shaved into the heads of all of your employees. …Okay, so they won’t work as a hair style, but you get the point. A QR code is an attention-grabber that can bring you customers and grow your reputation. 3. Social Sharing Since QR codes can be URLs, you can craft custom tweets that post to the person’s Twitter account when they scan the code, making it easier for them to share your specials and offers.You may have seen commercials for the new line of smartphones that allow users to post pictures straight to Twitter and Facebook with the push of a button. This is a similar concept, except with QR codes you can provide a landing page and make it simple for users to share your information.Basically, if a person with 1,000 Twitter followers scans the QR code on your business card, the outcome is similar to you physically walking around and passing out 1,000 business cards with your URL. Actually, it’s better because those followers can retweet the information to their followers as well, which expands your reach . 4. Print Media Tracking You can also use QR codes to better track the effectiveness of offline, print media by creating a tracking URL and embedding it in your QR code. Traffic from that URL will be associated with that campaign. It’s not going to be a perfect measurement, but it’s another way of aggregating information about the performance of offline media efforts. 5. Connecting Brick and Mortar (B&Ms) People shopping in stores can scan codes on products or in-store collateral and sign up for special discounts and contests/giveaways. This can help you capture in-store traffic and build your online reach for re-marketing and targeting.For example, if the same person who scanned the blue jeans ad earlier is now in a physical store and buying your jeans, you can use a code to offer them a discount at your online shop. This way, you can then maximize your exposure to that targeted customer. In what other ways can you use QR codes for your ecommerce marketing efforts? Originally published Aug 17, 2011 8:01:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Brand Experiencelast_img read more

6 Ways to Capitalize on Twitter’s Promoted Tweets

first_img Twitter Marketing Topics: Originally published Sep 16, 2011 9:00:00 AM, updated October 20 2016 ClickZ recently reported that Twitter is rolling out an enhancement to its Promoted Tweets program that will allow brands to reach more Twitter users.  Promoted Tweets will soon be distributed into the streams of users across the entire Twitter network. Up until this change, Promoted Tweets had only been displayed to users who are following your Twitter username.Twitter is restricting the rollout of this program update to 10% of its global users until it works out all the kinks. Obviously, this change will drastically impact the dynamic of the Promoted Tweets program and increase its appeal. Not to mention what it should do for Twitter’s revenue stream.There is no better time than now to start using Twitter for business. And if your business establishes its Promoted Tweets account now, you’ll be ahead of the curve once it opens up these sweet new ad capabilities to all of its global users.If a tweet falls in the woods and no one is there to hear it, does it make a sound?Promoted Tweets make your tweets heard by hitting users at times when they are most likely to read your tweet, see your awesome comment or link, follow you, retweet, or even visit one of your landing pages. Also, much like you would pay for PPC (pay-per-click) campaigns on Google, Facebook, LinkedIn, etc. you only pay for your Promoted Tweets when someone engages with your tweet. This means you are charged only when someone clicks, replies, retweets, or favorites your tweet. Twitter calls this a CPE or cost-per-engagement model.6 Ways to Use Promoted Tweets to Maximize Your Brand’s Twitter Reach1. Hit Your Followers at the Right Time: This is probably the most basic use of Promoted Tweets. You can set up campaigns that push your tweets toward the top of your followers’ timeline when they log in to Twitter. Set up Promoted Tweets that are targeted to your followers so you can ensure that your most important tweets have the best shot at being read, clicked, retweeted, favorited, etc.2. Target Relevant Keywords: A critical component of Twitter is its search functionality. Twitter’s search engine allows users to search for tweets using keywords and phrases so they can find other users who are talking about stuff they’re interested in. Promoted Tweets allows you to target specific keywords or phrases so your tweets appear in their search results. This is a great way to target people who are not yet following you.3. Find People Who Resemble Your Followers: Twitter’s latest enhancement will let you target users who resemble your current list of followers. Obviously, this is an excellent way to increase your follower base while ensuring that your tweets hit qualified eyeballs. Very cool!4. Use Geo-Targeting for Events and Local Businesses: You can also set up a Promoted Tweets campaign that is targeted to a specific geo-location. It will then only trigger your ad when a targeted user is in that location. This is great if you want to establish an event-specific hashtag or if you are marketing a local business.5. Promote Offers: Use Promoted Tweets to let your followers know about upcoming deals and offers. Better yet, create an offer that’s exclusively for them!6. Test Content and Messaging: Use Promoted Tweets to determine what sort of messages resonate best with your follower base. Maybe they only like syndicated content, or perhaps they are most interested in your latest deal. Use Promoted Tweets to identify which types of content and messaging get the most action. You can then also implement these findings in your normal Twitter activity.Also, don’t forget that Twitter offers analytics within its Promoted Tweets platform so you can track performance and optimize your campaigns for maximum engagement.Looking to take Twitter sponsorships even farther? Set up a Promoted Account. Promoted Accounts allow your Twitter username to show up in the “Who to Follow” section of other users’ Twitter profile pages.For more information on Promoted Tweets, you can visit Twitter’s Business Center.Have you started using Promoted Tweets in your Twitter marketing efforts? What kind of results have you generated? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more