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Tourism Authority of Thailand launches Open to the New Shades campaign in

first_imgThe Tourism Authority of Thailand (TAT) has launched its new marketing concept ‘Open to the New Shades of Amazing Thailand’ in India. Yuthasak Supasorn, the TAT Governor, headed the Thai tourism team at the launch event held at JW Marriott Aerocity in New Delhi. It was attended by several senior executives from Indian travel companies, travel media and invited guests from the business community.In his product presentation, Tanes Petsuwan, Deputy Governor for Marketing Communication, TAT, said, “The Open to the New Shades concept is about asking visitors to ‘open’ their minds and hearts to deepen and widen their experiences into a new perception of attractions and variety of experiences in Thailand.”The communication campaign will introduce brand-new products to visitors, or reveal a new charming character of well-known destinations through creativity. This campaign is aimed at attracting more repeat visitors and also first-time visitors. Visitors can discover new perspectives on existing attractions, or indulge in unique experiences in new tourist attractions. Tanes outlined the broad variety of tourism products that Indian visitors will enjoy in the categories of Gastronomy, Nature and Beach, Art and Craft, and Thai Culture and Way of Life.All guests also enjoyed a live music performance by Koh Saxman, a famous Thai saxophonist along with an Indian musician.  Guests also witnessed a demonstration of Thai culture such as the coloring a Khon Mask, painting Thai pattern on the hand, fruit & vegetable carving and stage performances (Muay Thai and Thai Classical Dance).Yuthasak said, “India is now one of our top ten sources of visitor arrivals, a member of a small club of countries that generate more than one million visitors a year. In 2017, Thailand recorded 1.41 million visitor arrivals from India, up by 18% over 2016, generating an estimated 120 billion Rupees (62.40 billion baht) in tourism income. We are targeting a revenue growth of 12% for Indian market in 2018. More and more Indian travellers are diversifying beyond their traditional spots of Bangkok and Pattaya, and exploring Chiang Rai, Rayong, Trat, Hua Hin and Samut Songkram. In 2018, bilateral business and MICE travel is expected to increase as India’s economy grows and new airlines launch more bilateral flights. The completion of the Asian Highway road linkage through Myanmar will allow a whole new generation of travellers to open up new corridors of travel between South and Southeast Asia.”TAT is also targetting a new wave of visitors from secondary cities in India. Given the large number of Indian cities with a population base of more than three million people, India is seen as being a major source of visitors for Thailand in the years ahead.last_img read more