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Warriors on TV: Chris Mullin embraces his new role as analyst

first_imgRelated Articles Warriors resemble team of old, Kevon Looney isn’t ready, and other thoughts from loss to Trail Blazers SAN FRANCISCODecked out in a snazzy gray suit and rocking his trademark buzz cut, Chris Mullin is ready for his closeup.He and Garry St. Jean are perched under the bright lights of the NBC Sports Bay Area studio — atop a gleaming set designed to resemble the key on a basketball court.The lesson is about to begin.center_img Why the …last_img

Tigerair quits Bali

first_imgTigerair is pulling out of Bali from Perth, Adelaide and Melbourne after weeks of fruitless negotiations with Indonesian authorities.The airline was set to resume flights today after reaching an in-principle agreement with Indonesian authorities, but that deal fell through.The initial issue revolved around authority to operate Boeing 737s leased from its parent Virgin Australia that was granted in March last year.Last month the Indonesia authorities revoked that permission which forced the cancellation of dozens of flights and left thousands of holidaymakers stranded and plans to visit the holiday isle in tatters during the peak holiday season.Negotiations for the airline to use its A320s have fallen through, and the Indonesia authorities want the airline to apply for a new International Air Operators Certificate to operate the 737s – a process that would take six months and cost millions.All other countries accept Tigerair’s domestic AOC issued by our regulator CASA.The airline made the announcement in a statement today.“The Indonesian authorities have informed Tigerair that they require an alternative regulatory solution for Tigerair’s operations to Bali. This solution would take at least six months to implement and would compromise the airline’s ability to offer low-cost airfares to travellers to Bali.As a result of this development, Tigerair Australia has today made the difficult decision to withdraw from flying between Australia and Bali permanently, effective immediately,” the statement read.Virgin Australia will examine the viability of introducing flights from Perth, Adelaide and Melbourne to Bali.Last month Tigerair chief executive Rob Sharp accused the Indonesians of not honouring a 12-month agreement struck in March last year.That agreement allowed Tigerair to lease planes and crew from its parent, Virgin Australia, and operate to Bali from Perth, Adelaide and Melbourne.Under the agreement, the airline is not able to sell tickets in Bali to those Australian destinations.Sources in Jakarta said that the Indonesians had moved oversight of the agreement from the department that looks after regular passenger flights to one that handles charter flights.This changed the rules by which the airline operates to Bali and means the company is breaching the rules.Almost all airlines lease planes, often with crew — particularly pilots.last_img read more

Brand South Africa joins Business Engage to host the Centenary Business Summit in Honour of Nelson Mandela

first_imgJohannesburg, Monday 16 July 2018 – Brand South Africa collaborated with Business Engage, and other business stakeholders to host an interactive dialogue in commemoration of Nelson Mandela’s 100th birthday, under the theme ‘The Centenary Business Summit – South Africa Open for Business.’ The business summit saw a delegation of U.S business leaders, and some of South Africa’s prominent leaders in the business community share thought leadership around globalisation, corporate social responsibility, diversity, technology, doing business in Southern Africa and much more.  The Centenary Business Summit “South Africa Open For Business”, was developed jointly by India Gary-Martin and Colleen Larsen, CEO of Business Engage and President of the 30% club in conjunction with Sneha Shah, Managing Director for Africa at Thomson Reuters, the summit’s anchor sponsor. Colleen Larsen, CEO of Business Engage, President of the 30% Club said: “The purpose of the delegation was to engage in thoughtful conversation with business leaders about the vision, business operating environment and challenges in attracting direct foreign investment to Southern Africa. The cohort constituted of senior executives with global responsibilities at some of the world’s largest and most well respected firms. They are widely recognised as business leaders, subject matter experts and trailblazers across their respective sectors.”Co-organiser of the Centenary Business Summit, and Founder of Leadership For Life (LFL), India Gary-Martin, who is a 25 year veteran of financial services and a proponent of the globalisation of African brands, explained that the platform has provided an opportunity for U.S based C-Suite executives to unpack the opportunities presented by South Africa.  Gary-Martin said: “Our influence as business leaders is extremely important. We want to explore the opportunities that exist within purpose driven leadership. This is about leader to leader exchange, and interrogating best practice.” Key note speaker, Colin Coleman, who is the Managing Director  and Head of Africa at Goldman Sachs shared insights on how South Africa and the world can live up to the values and principles of the late statesman Nelson Mandela – through concerted efforts that aim to positively impact society. “Let us not forget where we come from as a nation. In the 25 years since 1994, significant developments have been made for our society which have been enabled by our Constitution and democratic society. We see an increase in the creation of the black middle class, the country’s social welfare system provides support in the form of an to over 17 million South Africans – a system which also benefits corporates.  “We aren’t without our challenges as a society. We have high levels of unemployment with the vast majority of those impacted being the youth. The structural design of the apartheid system still persists to this day which sees the mass of rural and peri-urban citizens being marginalized.  “However, we are in a ‘new dawn’ – guided by the Ramaphosa administration and it is our responsibility collectively with government, business and civil society to unwind the racial divides in the economy and to maintain and further strengthen social cohesion in South Africa and in the rest of the continent,” said Coleman.last_img read more

Java’s Not Dying, It’s Mutating

first_imgRedMonk’s Stephen O’Grady challenges the conventional wisdom that Java is dying – a position typified by recent comments from Forrester analysts. O’Grady acknowledges that although Java has peaked in terms of popularity, it is hardly the dead end that Forrester claims it is.O’Grady bases his claims on various data collected by RedMonk. RedMonk’s research is focused on developers, instead of enterprise “decision makers.” “We advantage this audience simply because we believe that bottom up adoption is more predictive of technology direction than top down procurement, but reasonable minds may obviously disagree,” O’Grady writes.This diagram illustrates the thinking behind RedMonk’s focus on developers: Tags:#enterprise#Trends Related Posts 3 Areas of Your Business that Need Tech Now Cognitive Automation is the Immediate Future of… Massive Non-Desk Workforce is an Opportunity fo…center_img Yakov Fain, author of several books on Java, agrees. “Unfortunately, people who state that Java’s dead are not the people who use the latest Java technologies day in and day out,” Fain writes.O’Grady believes that Java use is declingng not because it is dying, but because there are so many specific use tools available now. O’Grady has written about this explosion of growth of specialized tools before. Although NoSQL databases provide an alternative to relational databases, it doesn’t mean that relational databases will go away. Likewise, Node.js provides a specialized alternative to Apache, but won’t kill Apache. So it goes with Java. From Clojure to Ruby to Node.js, there are many alternatives to Java. But Interest in Java is still high. O’Grady presents various data to make the case, including this analsysis of the comments on Hacker News: O’Grady also notes how important Java is to platforms like Hadoop, HBase and Cassandra. “Even as the rapid expansion of the Hadoop ecosystem permits the usage of more accessible languages like Python (Dumbo) and Ruby (Wukong), Java is the foundation upon which the entire edifice rests.” One might also mention Scala’s use of the JVM in this context, and the use of Java on Android devices.What we’re witnessing is not the death of Java, but its transformation. It’s moving from being just a general use platform that dominated the enterprise to being the guts of many disparate technologies for various special applications. klint finley IT + Project Management: A Love Affairlast_img read more

10 Technology-Company Blogs to Model Your Blog After

first_img They understand that  . Originally published Sep 10, 2009 8:07:00 AM, updated October 20 2016 Download the free webinar Webinar: Blogging for Business . a community around their business There’s usually just one thing they’re unsure of: Whether blogging is right for their industry. The blogs on this list received the highest percentile score for blogs we track in the technology industry. Grader One final note: Do you think there’s a blog that should be included on this list? Do you know of blogs that we should consider for lists of top blogs in other industries?   service from HubSpot. Blog Grader measures the marketing effectiveness of blogs by considering inbound links, Technorati rank, Google Page rank, social media mentions and other factors, then calculating a percentile score for each blog. Blog Optimization This list was generated by  build traction on social networks impact blogging can have on businesses Today we’re starting with this list of top technology-company blogs: Blog Grader By now, most marketers and small business owners understand the kind of  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack , a free  If you’re in the technology industry, check out these blogs. See what they write about, how they structure their posts, and how often they publish. They’re all great models. . They understand that it helps  blogging helps with SEO Want to learn more about publishing a blog on your business website? Over the next few weeks we’re going to address some of these concerns with a series of posts highlighting top business blogs in different industries. to learn how to create a thriving inbound marketing blog. . And they understand that it’s a way to build  Topics: . Please add them herelast_img read more

Your PowerPoint Sucks

center_img Topics: But it’s not the applications fault, it’s ours. The real issue is that our usage of PowerPoint sucks. To understand why, we first have to understand a key difference between two common desktop applications: Microsoft Word and Microsoft Powerpoint Presentations Duarte also recommended thinking in a more cinematic way about presentations and decks, a great gallery of gorgeous slide decks (although many of them use bullets, so view them as visual design examples). , the message seems clear: “Powerpoint sucks.” And we’ve all been stuck in a dark conference room, sometime after lunch, drilled into a coma by a monotone speaker dryly reading his own slides at us. It’s easy to hate Powerpoint. you should to the president’s own Duarte began the section of the workshop on design by pointing out that there’s one, underused slide template (in my opinion the only one you should ever be using): the blank slide. Remember that your audience can read your slides faster, than you can say them, so planning scenes and acts Now, I want to hear your best PowerPoint tips. Originally published Apr 28, 2010 9:00:00 AM, updated October 20 2016 . In fact one of the exercises we did involved planning a presentation with stick notes on a storyboard layout, something you’d never do for a flat document. Ignore PPT’s demand for bullets and text. You don’t need a logo at the bottom of every slidelast_img read more

How a Senator Uses Social Media

first_img Facebook While the Senator’s LinkedIn . legislative agenda – Voters are just like customers, in the sense that the more they know, the better they’ll feel about doing business with you. Giving them the play-by-the-play of your decision-making processes, news and inner workings will create strong relationships and establish trust. 2. Transparency is a Sticking Point is Massachusetts’s youngest current State Senator, and serves the largest Senate district in the Commonwealth, representing 48 communities in Berkshire, Hampshire and Franklin Counties. He is also the Chair of the Joint Committee on Revenue, Vice-Chairman of the Joint Committee on Higher Education, and is an active member of the Senate Committee on Ways & Means and the Joint Committees on Economic Development & Emerging Technologies, Consumer Protection & Professional Licensure and Veterans & Federal Affairs.  What Social Media channels do you currently use and how long have you been on them? I use , his day-to-day agenda always includes communicating with his constituents, a task he relies heavily on social media for. We recently got a chance to sit down with Ben to discuss his Facebook and Twitter usage (among others), and why he feels it is so important. Social media still seems very clicky, very insular and based on “likes” or “following” or “friends” … it’s a lunch table in middle school and some people still aren’t comfortable sitting down at it. I’ve seen a lot of campaigns, especially in tumultuous political environment like this, get on a media, build a list, then use it just like a press list. Thats the worse case scenario. The best case scenario is the social media is a means for constant conversation & feedback to improve your business, government, etc. I’m not sure what this all means, but it seems like thats the direction we’re headed & the faster we get there the better off we’ll all be. As I referenced previously, connecting with constituents through social media is important because traditional media rarely covers the legislature, because my constituents are so far from the capital, and because it provides another access point to me for the people & communities I represent. My constituents get a better Senator out of this, because I know better what their concerns are, and they are more informed about what I’m doing, which helps bridge the gap between the government & the people its supposed to represent.  , Social Media & Download our After I was first elected (11/2006), I started to think I needed to do more to communicate through new media. It began with a weekly email to constituents who signed up and slowly I became more interested about how social media was evolving. It was at the same time that I was struggling with how to represent 48 communities, while learning the ropes in Boston, and there was, for lack of a better word, an “ah ha” moment, where I realized social media could help demystify my job & help me better serve those communities.  Topics: for the 2009-2010 session focuses on Twitter Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Benjamin Downing At 29, , How do you use these platforms? Why do you think connecting with constituents on these platforms is important?  1. Know Where Your Customers Are How could Social Media evolve to better help you spread your messages? YouTube inbound marketing kit 3. Unify on a Scale that Makes Sense Free Download: Inbound Marketing Kit . Facebook since early 2008, Twitter early 2009, YouTube since mid 2007 & LinkedIn I have used the longest, but use it the least. The main reason for using these channels has been to find different ways to communicate with my constituents & the broader public.  – Senator Downing uses his social media accounts to bring all his constituents together. His “customers” all “purchase” the same way, by punching holes that correspond with their values and beliefs on Election Day. Your customers may all fit into one bucket. If they do, his strategy is spot on. If they don’t (maybe you have small business customers and medium size business customers), consider creating separate social media accounts for each of your segments, and tailor the messaging and communication accordingly.  promoting reform and recovery throughout the state – Make an effort to understand what social media channels your customers use and why they use them. Some may be on Twitter, and not Facebook. Others might just use LinkedIn. Some may use all of the above. It should be your goal to have a presence wherever they are, and provide valuable information on those sites. I use the platforms each in different ways, but the unifying theme/goal would be transparency. Very few people know what their elected officials do. Sure, they know we vote, give speeches, & campaign. But those are only small slivers of our day-to-day work. For instance, each day on Facebook, I sketch a rough outline of my daily activities. I generally do the same on Twitter, but in real time. On both, to varying degrees, I share articles about issues I am involved in, or I think merit passing along to my constituents/followers. Twitter serves the dual function of allowing me to connect with constituents & aggregating political news in one easy to follow place. Finally, social media helps close the distance between the 48 communities in my Senate district, which are the furthest communities from the state capital/major media market. I use my YouTube channel to post floor speeches from the Senate, so my constituents can see me debating with my colleagues and better understand why I voted how I did. For instance, during the 2010 budget debate, I posted every tax vote that was taken and why I voted for or against each one.  At what point in your political career did you start thinking to yourself, “this is something that I need to do?” Originally published Nov 12, 2010 9:00:00 AM, updated October 01 2013 Marketing Takeaways Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Save Ecommerce Sales With Abandoned Cart Emails

first_imgEcommerce sites lose out on many potential sales simply because customers abandon their carts in the middle of shopping, and it’s not always because they’re no longer interested in purchasing the product (although that might be true in some cases). A great way to recover these customers without investing a lot of cost and effort is through the deployment of abandoned cart emails.An abandoned cart email is an email sent to a customer who initiates a shopping event by adding items to his or her online shopping cart but leaves the site before completing the order. These email messages can serve a number of functions depending on the customer, because there are a whole host of reasons why shopping cart abandonment may happen, both from the customer’s and retailer’s end.Causes of Shopping Cart Abandonment From the Customer’s End:Internet connection times outTab/browser accidentally crashes/closesShopper must unexpectedly leave computerUnexpected final price after taxes and shipping are added (AKA “sticker shock”)Concerns about website data securityIntent to purchase at a later time or dateSimply not ready to purchase yetLoses interest in productCauses of Shopping Cart Abandonment From the Retailer’s End:Registration required (no guest check-out)Technical issue with the web pageComplex, confusing, or complicated web formsSelection of payment options is lackingLimited shipping types and destinationsHow Abandoned Cart Emails Can HelpSince there is little you can do as a retailer to fix problems that originate from the customer’s end, abandoned cart emails are the single most effective counter-measure you can take to combat these issues. As for the errors originating from the retailer’s side: of course you should be working toward solving these problems. But you should still be sending out abandoned cart emails. Why? They will still be effective in encouraging the customer to try again, and by tracking certain metrics regarding conversion, they can even help you pinpoint trouble spots and road bumps on your website over time.How to Get the Ball Rolling With Abandoned Cart EmailsMake sure your ecommerce page captures the customer’s email address as early as possible in the ordering flow so you can reach out to all your customers no matter how far down the ordering “funnel” they get. Some websites will also ask for a contact number in order to reach the customer by phone, but most customers consider this to be intrusive when coming from online retailers. Unless your product or website is so complicated that it merits voice support, stick with the email address. You can always add a hotline number to your abandoned cart email to make it convenient for your customers should they wish to call you. Include a link that takes the customer directly back to their shopping cart.When to Send Abandoned Cart Emails to Customers Who Jump ShipHere’s a general rule of thumb: The further along in the ordering process a customer is, the sooner you should send an abandoned cart email. If they abandoned their cart relatively early in the ordering “funnel,” wait a few days to remind them about their purchase. If sending more than one email is feasible, you can also consider a tiered approach, where a series of automated emails are sent at different time intervals following an abandonment episode. It is recommended to send the first within an hour of cart abandonment, a second within 24 hours, and a third and final reminder at the 72-hour mark. Any more than this, and your customer might start to cry “spam,” so be aware of the impact that too many reminder emails can have.Content That Should Be Included in Your Abandoned Cart EmailIt’s important to include a statement addressing why your customer is receiving the email. Make sure it doesn’t sound too Big Brother-ish and that you’re watching his or her every move on your site. Simply notify the customer that his or her transaction was not completed, and offer some guidance back to the cart. Be sure to include contact information at the end of the email in case the customer had an unanswered question that will help complete the transaction.Sample Template for First Email:Hello [Insert Recipient Name],Thank you for visiting [Insert Company Name]!We noticed that you didn’t complete your order, and we wanted to do everything we can to help. To complete your order in two minutes or less, simply revisit your shopping cart by clicking this link [Link to Shopping Cart].If you have any questions about our products/services, please contact us using one of the following methods:[Insert Phone Number] or [Insert Email Address]Please let us know if there is any other way we can help.Thanks,[Personal Signature]Are you effectively leveraging abandoned shopping cart emails in your ecommerce marketing strategy? Topics: Ecommerce Sales Originally published Nov 17, 2011 8:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Is it Time to Kill Lead Nurturing as We Know It?

first_img For lead scoring, a switch from lead stages means a switch from using scores to track movement through funnel stages — which, again, is today’s peak of sophistication. Scoring reverts to its original purpose of deciding which leads are ready for sales. lead stages exist. lead scoring ‘s movie suggestions), and it can be based on the same predictive modeling technology used by consumer marketers. And, just as Amazon and Netflix offer more than one option, nurture programs should also offer several items — within limits, since too many choices can depress response. There’s an important humility in offering choices: it recognizes how poor we are at predicting what people want. offers Topics: It may also be that buyers’ interests are especially fluid early in the purchase process, which is where marketers are most involved. Behavior may track the structured stages more closely as the purchase approaches and salespeople can shepherd buyers through the process. But I don’t have any evidence for this either. fair amount of research they included. In this view, the measure of sophistication is the offer selection methods: the least sophisticated approach is a fixed sequence that pretty much ignores actual lead behavior, and the most sophisticated is one that best predicts which combination of offers generate the highest acceptance rates and best long-term results. , although I bet he didn’t originate it. instead of picking books and movies developed by others. But there are ways to overcome both those problems and other obstacles as well. What’s really needed is a change in mindset. Techniques will follow. to determine which stage a buyer is at. Yet that’s exactly how today’s most sophisticated marketing campaigns are built. To doubt is heresy. *Or not. There is some ** Within lead nurturing programs , leads should be offered whatever materials they are most likely to select next. The options would be based on their demographics, recent behavior, and behavior of others. This is exactly the same as offering customers the products they are most likely to buy (think Psst. Wanna know a secret? I’m no longer sure that The point is this: should add a “like” button that lets sales rate each lead: in fact, that would probably be a bad idea. It would be simpler and more effective for the system to check how much activity sales has invested in the lead within, say, thirty days of receiving it. Leads that sales are working are, by definition, leads that sales considers worthwhile. Leads they don’t work should never have been sent to them. . marketing automation systems how they relate to buyer personas Originally published Jul 18, 2012 4:30:00 PM, updated October 20 2016 Sam Rayburn If buyers don’t move through a fixed set of stages, then it doesn’t make sense to structure lead nurturing programs to move them from one stage to the next. As I mentioned earlier, consumer marketers have already made a science out of those types of predictions. B2B marketers have rarely used similar techniques. Some of the reasons may reflect real differences in the business situation: B2B volumes are often too low to allow much statistical analysis, and it’s harder to offer a wide variety of options when More specifically, the goal is predicting which leads the sales force will like. I chose the word “like” carefully — it’s not a question of whether sales will accept a lead, but whether they’ll decide it’s worth sustained effort. This doesn’t mean that Nor should we use David Raab Rethink Lead Scoring Systems demand generation consulting agency Although providing options may seem simple, it’s a radical departure from current best practice in marketing campaign design. Today’s gold standard is a sequential campaign with complex branching structures. Sophistication is measured on the number and depth of branches and Amazon Customer Experience Matrix Netflix 1) Rethink Lead Nurturing Campaigns debate over AIDA origins This approach doesn’t magically solve the problem of connecting marketing leads to sales activities, which is the central challenge with any lead scoring process. But it’s easier to capture sales activity on marketing-generated leads than to link to those leads with actual revenue. More important, basing the lead score on an objective outcome avoids the typical method of using arbitrary criteria negotiated between Sales and Marketing. This negotiation may have some benefits of its own — anything that gets Sales and Marketing talking to each other is probably worthwhile. But it relies mostly on the folk wisdom of the sales department, which is not necessarily correct and almost surely ignores some available data. By contrast, an objective measure like sales activity can be fed into predictive modeling routines that use all data, produce optimal scoring formulas, and automatically adapt to change over time.  questioning the validity of AIDA and similar “hierarchy of effects” models. The fundamental criticism is that decision-making is more emotional than AIDA assumes. I’d also suggest — admittedly without empirical proof — that B2B buying teams flit among stages in no particular sequence, depending on who asks what questions at any given moment. This randomness is abetted by the internet, which makes all stages of information equally accessible on demand. But I suspect the process was equally chaotic before the internet began. you have to create all content yourself . The post is an adaptation of an earlier post that David wrote on his own blog, .  Of course, an idea as powerful as sequential lead stages never dies completely. A choice-based approach needs to offer a full range of contents, and the most logical tool for inventorying those materials is a matrix of lead stages by persona. But while the content matrix helps you cook a full range of dishes, choice-based campaigns let you offer them as a buffet rather than a fixed-course dinner. If a customer wants to eat dessert first, why argue? Still, doubt is easy. Any jackass can kick down a barn**. I wouldn’t discard the lead funnel without offering a better alternative — and by better, I specifically mean more effective at producing productive leads. Here’s my two-part, modest proposal … ‘s book recommendations or , the vice president of analytics and optimization at Left Brain DGA, a Passing Leads to Sales This article was written by . But a campaign that just presented the most relevant materials would have a vastly simpler structure — one big loop that keeps coming back with another message. The messages themselves would only differ in which And yet … we all know in our heart of hearts that real buyers don’t follow such an orderly sequence. Indeed, there has been a 2) I know I shouldn’t admit it. After all, lead stages have been around since 1898, when Elias St. Elmo Lewis proposed the AIDA (Awareness, Interest, Desire, Action) sales model.* They’ve survived because they make intuitive sense and because they’re a useful way to organize marketing programs. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more