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One Direction Gets Behind School Attendance Challenge

first_imgAn unprecedented 225 middle and high schools are participating in Get Schooled’s Fall Attendance Challenge.More than 215,000 students in 80 cities across 28 states will engage in Get Schooled’s ‘friendly competition’ to boost student and school engagement and attendance rates. The size of the Challenge reflects increased national attention on attendance, as educators and communities focus on improving student achievement and graduation rates.To energize students and families alike, celebrity superstars One Direction, Ciara, and Rise of the Guardians star, Chris Pine have lent their voices to encourage middle and high school students to boost their attendance.According to a 2012 study by Johns Hopkins, 7.5 million students in the United States miss a month or more of school, putting them at risk for failing to learn key skills and potentially dropping out of high school. In a Get Schooled poll of middle and high school students released last month, students said celebrities, along with parents or a trusted teacher, are most likely to get them on a path to getting to school every day.“Schools and educators recognize we need to bring new energy and excitement to motivate students,” said Marie Groark, Executive Director of Get Schooled. “We are thrilled to have so many schools participate in our challenge and bring A-list partners on board this fall like One Direction, Ciara and Rise of the Guardians to motivate students to get to school and focus on their education.”One Direction, the global superstar group from the UK, taped a wake up call encouraging their fans to get the education they need to reach their dreams. As a bonus, students who sign-up on GetSchooled.com to receive a wake up call will be eligible to win a school notebook signed by One Direction.“Good Morning” the One Direction message says to students receiving the calls, “we’re not used to calling people this early, so you know this is important.”This is Get Schooled’s fourth, and largest, attendance challenge. Last Spring, Get Schooled led a Metro Detroit Attendance Challenge in partnership with Viacom, the United Way for Southeast Michigan and Chevrolet. More than half of all schools posted attendance increases during the challenge, with the winner, Lincoln High School, posting a remarkable eight percent gain.Get Schooled has also recruited some of the nation’s most innovative entertainment and educational gaming companies to support the Fall Attendance Challenge including Dreamworks Animation, Game House, The Jason Project, College Board, MTV and Cable in the Classroom.Get Schooled, Dreamworks Animation and Paramount Pictures have collaborated on a series of activities designed to inspire and motivate students during this challenge.Chris Pine, who stars in the film, has recorded a wake up call and loudspeaker announcement. Schools with the most engaged students early in the challenge have the opportunity to earn a private screening of Rise of the Guardians before its theatrical release.The winning school – with the highest attendance gains and highest levels of engagement –earns a Celebrity Principal for the Day. Grammy Award winning singer/songwriter, Ciara, is acting as the ‘face of the challenge’. While finishing her upcoming album, One Woman Army, she is using her voice to encourage schools and students to get active in the challenge and in their education.“Music has always been my passion, but school was always my priority”, said Ciara. “Education is the building block for everything we will do in our lives, without it, it is hard to say where any of us would be. I’m proud to be involved in a campaign that inspires and reminds today’s youth to get up, get out of bed and ‘Get Schooled!’”The Challenge launched October 1 and runs through November 30. To see a full list of schools participating, including current leaders, in the Fall Attendance Challenge, go to www.getschooled.com.last_img read more

Peru launches new campaign to attract 7 million visitors by 2021

first_img<< Previous PostNext Post >> Peru launches new campaign to attract 7 million visitors by 2021 Posted by Thursday, October 26, 2017 TORONTO — How do you define wealth? In Peru, it’s measured in authentic experiences, natural beauty, adventure options and cuisine, all of which were highlighted at an industry event in Toronto this morning.Hosted by PROMPERU, the Peru Export and Tourism Promotion Board, the event welcomed travel partners and media who were the first to learn about the destination’s new international campaign, launching on Nov. 6 at WTM London. Though Elisabeth Hakim, Incoming Tourism Coordinator, North America & United Kingdom, couldn’t divulge too much information about the campaign, she did note that the destination is working towards the goal of seven million tourists by the year 2021.“We want to communicate that we have a wealth and a variety of offerings, from cuisine and culture to the Amazon,” she said. “Whenever I come back from Peru, I am humbled by the people and the beauty that’s there. I come back a different person.”The new campaign, which will be launched over a one-month period in destinations that include Toronto and Montreal, will feature a ‘masterpiece’ video as well as four themed videos on the country’s gastronomy, adventure, culture and nature. Campaign assets will be shared at peru.travel.More news:  Transat calls Groupe Mach’s latest offer “highly abusive, coercive and misleading”This campaign follows previous marketing initiatives in Canada, which include ‘On the Move in Peru’, an online, co-branded, consumer-facing campaign featuring a contest for four trips to Peru. More recently, the destination launched ‘Wild Peru’ (wild.peru.travel), another consumer-facing campaign that’s currently running until Nov. 24. Travellers can win a nature and adventure trip by playing a customized game on either their smartphone or desktop computer.In July, PROMPERU also introduced a sustainable tourism component called ‘Pachamama’, or ‘Mother Earth’, to highlight the fact that 2017 is the ‘Year of Sustainable Tourism for Development’. The main objective is to increase awareness of Peru as a sustainable and adventure-filled destination, with partners that include airlines, tour operators, retailers and NGOs.To help travel agents better sell Peru, PROMPERU offers the Peru Sales Companion App and the Peru Specialist Program, in which 6,493 agents are currently registered. The free platform – peruagent.com – showcases new and shareable content, insider tips, videos, itineraries and brochures. The site also includes ‘Peru Points’, which reward agents with cash and travel bonuses, including a week-long program for two in Peru.More news:  Consolidation in the cruise industry as PONANT set to acquire Paul Gauguin CruisesMoreover, PROMPERU provides specialized training via webinars in collaboration with tour operators and local suppliers, as well as webinars through the Adventure Travel Trade Association (ATTA) and Virtuoso. It also runs specialized fams to experience new destinations and products; this year, it visited the Chachapoyas region.For more information on travel to Peru, go to peru.travel.center_img Share Tags: Peru Travelweek Group last_img read more