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ActiveWatch and Reporters Without Borders protest against the amendments brought by the Romanian Government to the Insolvency Law

first_img December 2, 2020 Find out more Help by sharing this information Receive email alerts RomaniaEurope – Central Asia News October 4, 2013 – Updated on January 20, 2016 ActiveWatch and Reporters Without Borders protest against the amendments brought by the Romanian Government to the Insolvency Law RomaniaEurope – Central Asia Romania: In an open letter, RSF and ActiveWatch denounce judicial pressures on investigative journalists following a complaint from a Bucharest district mayor Organisation to go further RSF_en center_img News News May 26, 2021 Find out more ActiveWatch and Reporters Without Borders condemn the Romanian Government’s decision to adopt in a total lack of transparency a bill whose provisions threaten press freedom and the public’s right to information. By supporting this legislation, the Government opened a new chapter in the history of political and economic control of the media institutions in Romania.On the 2nd of October, the Romanian Government adopted an Emergency Ordinance on procedures for preventing insolvency, which requires suspension of licenses for audiovisual companies entering insolvency proceedings. The Emergency Ordinance was published today in the Official Gazette (nr. 620).ActiveWatch and Reporters Without Borders consider that this specific article of the law is:- In clear contradiction with Article 30 (2) of the Constitution which states that “no publication can be suppressed,” thereby jeopardizing the constitutional right to free speech.- Sabotaging the institutional powers of the National Audiovisual Council (NCA), an institution that, by law, is “the sole regulator of audiovisual media policy” (Article 10, paragraph 2 of Law 504/2002 Broadcasting).- In conflict with other provisions of the Broadcasting Law504/2002 that define the conditions under which a broadcasting license may be withdrawn. Under the Broadcasting Law, the NAC is the only institution that can issue or revoke broadcasting licenses. Suspension of licenses is not provided under the Broadcasting Law.- Is discriminatory as it is dedicated exclusively to audiovisual media, although there are other sectors of the economy that operate on the basis of licenses issued by public authorities.- Adopted in a total lack of transparency, being introduced on the day of the vote, although the bill was open for public debate for about a month, without the article in cause.- In clear contradiction with the very purpose of insolvency proceedings which is to help distressed companies to recover.ActiveWatch and Reporters Without Borders ask the Parliament to reject this article threatening press freedom and the right of citizens to freedom of information.The two organizations will address the European Commission in relation to this serious threat to press freedom committed by the Government. In this respect we shall notify the Commissioner for Justice, Fundamental Rights and Citizenship, Viviane Reding, and the Commissioner for Communications, Content, and Technology, Neelie Kroes.Art. 81 (3) of the Emergency Ordinance on procedures for preventing insolvency:“If the debtor’s business is subject to the Broadcasting Law no.504/2002, following the opening of insolvency proceedings until the date of confirmation of the reorganization plan, the audiovisual license will be suspended within the meaning of the Broadcasting Law no.504/2002, as amended and supplemented, with effect from the date of receipt of the notification by the National Audiovisual Council. The reorganization plan will provide the conditions for exercising the right to broadcast in a particular area, a particular program service, conditions that would come under the prior approval of the National Audiovisual Council”.Contact:Răzvan Martin – ActiveWatch [email protected], 0729199393Antoine Héry – RSF [email protected], +33144838465 RSF and 60 other organisations call for an EU anti-SLAPP directive Ten RSF recommendations for the European Union News Follow the news on Romania November 23, 2020 Find out morelast_img read more

GEEK TO ME: User witnesses invasive attack in progress

first_img Twitter GEEK TO ME: User witnesses invasive attack in progress TAGS  Facebook Pinterest Previous articleWHO teams visits Wuhan food market in search of virus cluesNext articleAsia Today: China sees most monthly infections since March Digital AIM Web Support >> Jeff Werner is a software engineer and has been writing this column since 2007. Question: Came to Destin, using Wi-Fi from condo building (every condo unit has own router, all have same password.) Hubby noticed someone “took over” his computer, visited different websites, etc. We actually saw the cursor move, etc. Husband hooked up with a VPN, and thought we had solved the problem, but it happened again today. Any suggestions? How do we get rid of this “hacker”?– Barbara V.Destin, Florida Answer: Wow, Barbara! To actually witness an attack in progress must have been uncomfortable, to say the least. But the fact that you actually saw the activity on your screen – including the movement of your mouse cursor – is rather telling in this case. I’ll get there, but I need to explain a few things so that all my other readers understand what we’re talking about. Readers, the VPN that Barbara mentioned is a Virtual Private Network. It is a way to extend the private portion of a network across a public network (such as your condo Wi-Fi, and the Internet). It makes your device (computer, phone, pad, etc.) work as if it is connected directly to the private network. This gives you privacy and anonymity by masking your computer’s Internet Protocol (IP) address, making your activity virtually untraceable. Most such connections are also highly encrypted to provide even greater privacy and security. Now, Barbara, I believe the reason that the VPN isn’t helping you is because you essentially closed and locked the door after the bad guy was already inside. Knowing you were going to be using your PC on a publicly shared Wi-Fi, you probably should have installed the VPN before ever connecting. That would probably have halted this interloper at the door, or better yet, prevented him from ever seeing you in the first place. There’s two things about what I just said. First, I said “probably” and second, it’s already happened anyway. The former I said because I have no way of knowing how and when this person initially gained access to your computer. The Internet makes it possible for these cyber criminals to reach out anywhere in the world in real-time, so it could have happened before you ever left home. Then there’s the latter part, which is why you wrote in the first place: it’s already happened, so how do you rid yourself of this pest? To me, the defining characteristic of this event is that you’re able to see mouse actually moving, and see the activity occurring. That’s a highly unusual method of stealing computer resources. Usually, the “bad guy” doesn’t want you to know they have access, so they can take their time going through your files, stealing your personal information, and perhaps even installing software. Your attack has all the hallmarks of a careless teenager on a joy ride. By the way, it’s certainly worth saying that you should be far more worried about what was done to your machine when you could not see it, than when you could. You obviously have some sort of software running on your machine that’s giving this person access. This is typically referred to as “remote desktop” and is designed to give (legitimate) users remote control of a computer from a distance. I often use it to access computer resources at home when I’m away. It can be done through a phone, pad, or computer. Software such as this would not be stopped by your VPN, because it is doing exactly what it was designed to do – give a remote person access to the PC. There are a good number of these remote desktop apps out there these days, and many are free. Typical titles include SplashTop, AnyDesk, LogMeIn, GoToMyPC, Team Viewer, and Chrome Remote Desktop. These are only a few – there are many others. If you knowingly have one of these installed, change the access passwords, and double and triple-check to make sure the only remote users authorized are ones you recognize. It should go without saying that you should not be on the Internet when you make these changes, so you can be sure no prying eyes are watching. If you have not intentionally installed one of these titles, you should go through your installed software and remove any that you find. Until you’re absolutely certain you have the problem resolved (and perhaps even afterwards!) consider securing your computer when you’re not using it. Shut it down, or put it into hibernate mode so that the next dog who comes sniffing around won’t be able to get in. And if you see the cursor start to move on its own, or websites being accessed, take it off the Wi-Fi immediately. To view additional content, comment on articles, or submit a question of your own, visit my website at ItsGeekToMe.co (not .com!) WhatsAppcenter_img Local NewsBusinessGeek to Me Facebook WhatsApp Pinterest By Digital AIM Web Support – January 31, 2021 Twitterlast_img read more

Ban On Export Of Onions: Filing & Generation Of Shipping Bill Not An Empty Formality; Bombay HC Allows Export Of Pending Consignment Of Onions With Valid Shipping Bills [Read Order]

first_imgNews UpdatesBan On Export Of Onions: Filing & Generation Of Shipping Bill Not An Empty Formality; Bombay HC Allows Export Of Pending Consignment Of Onions With Valid Shipping Bills [Read Order] Nitish Kashyap21 Oct 2020 8:01 AMShare This – xIn an order that will bring some relief to onion exporters, the Bombay High Court has allowed export of onions for which shipping bills were presented and generated prior to 10:28 pm on September 14, 2020, the same day the Director General of Foreign Trade, under the Union Ministry of Commerce and Industry issued notification prohibiting the export of all varieties of onions with…Your free access to Live Law has expiredTo read the article, get a premium account.Your Subscription Supports Independent JournalismSubscription starts from ₹ 599+GST (For 6 Months)View PlansPremium account gives you:Unlimited access to Live Law Archives, Weekly/Monthly Digest, Exclusive Notifications, Comments.Reading experience of Ad Free Version, Petition Copies, Judgement/Order Copies.Subscribe NowAlready a subscriber?LoginIn an order that will bring some relief to onion exporters, the Bombay High Court has allowed export of onions for which shipping bills were presented and generated prior to 10:28 pm on September 14, 2020, the same day the Director General of Foreign Trade, under the Union Ministry of Commerce and Industry issued notification prohibiting the export of all varieties of onions with immediate effect.Court decided the specific time of 10:28 pm after concluding that DGFT’s notification was uploaded digitally at the same time on September 14. Division bench of Justice Ujjal Bhuyan and Justice Abhay Ahuja were hearing the writ petition filed by the Horticulture Produce Exporters Association, a registered association of exporters of various types of onions and Rohan Shah, proprietor of Fair Agro Enterprises and a member of the first petitioner organisation, challenging the said notification.Petitioners sought a direction to the respondents to release the goods (onions) for export where shipping bills of export were filed and generated with customs authorities at Nhava Sheva port before issuance of the impugned notification. Senior Advocate Darius Shroff appeared on behalf of the petitioners along with Dr.Sujay Kantawala. ASG Anil Singh for Union of India, the Directorate General of Foreign Trade and custom authorities.Previously in an order dated September 25, the bench had observed that the shipping bills filed prior to issuance of the impugned notification would not be construed to have lapsed till a decision is taken by the Court. Thereafter, the case was taken up on a couple of occasions. On October 6, petitioners were directed to produce relevant records/documents relating to entry and exit of 68 containers from the parking plaza of Nhava Sheva Port Trust. Authorities of the parking plaza were directed to extend co-operation to the petitioners for production of the above documents. Then, on October 8, petitioner’s advocates submitted a list of 26 containers. It was stated that because of the present situation, petitioners could not collect details of the remaining containers. At this stage, Additional Solicitor General Anil Singh made a submission that he would verify the list submitted by the petitioners with the customs authorities and if it was found that those containers were parked in the parking plaza and subsequently made their exit, those would be allowed to be exported. While deferring the matter to October 13, the Court observed that if the petitioners received details of the balance containers, those should be furnished to the office of ASG Singh for verification as well.During the hearing on October 13, on a query by the Court, petitioner’s counsel Senior Advocate Darius Shroff submitted that challenge to the legality and validity of the impugned notification dated September 14 would stand and they would like to press the same as and when Court decides to finally hear the matter. The matter was reserved for orders thereafter.Court referred to the allegation made by the petitioners that even before the impugned notification was published for information of the trade and public, the customs authorities acting upon some inside information kept on hold the consignments where ‘Let Export Orders’ were not issued from the morning of September 14, 2020. According to the petitioners, some information was internally communicated to the customs authorities that there would be some policy changes regarding export of onions and on that basis, the customs authorities did not allow entry of trucks carrying consignments (onions) inside the gates of the customs area. The allegation is that during the whole day of September 14, ‘Let Export Orders’ were not issued despite filing and generation of shipping bills for export of onions. Approximately 68 containers of exportable onions were brought to the parking plaza outside the customs area but the concerned customs authorities during the entire day did not process the ‘Let Export Orders’ of those containers despite filing and generation of shipping bills. Petitioners immediately raised a grievance by sending e-mail to DGFT on September 14 at 4:11 p.m. Thereafter prayer was made before the Commissioner, Nashik on September 17 to take up the matter with DGFT.Three separate affidavits were filed on behalf of the respondent customs authorities. In one of the affidavits, it is admitted that petitioners’ submission that ‘Let Export Orders’ of 68 containers which were kept outside the parking plaza were not processed is quite possible as the containers were not brought inside the parking plaza nor documents relating to the containers were registered.Addressing the same, Court noted- “At the same time there is an evasive denial by the said respondents to the allegation that customs authorities acted arbitrarily on 14.09.2020 by not processing Let Export Orders for the 68 containers.”Customs authorities also argued that no documents have been placed on record to show that the containers were parked in the parking plaza, including any gate slip issued to show entry of the containers into the parking plaza. Referring to the allegations on the customs authorities of acting upon insider knowledge of the said notification before it was issued, the bench observed-“Though petitioners have made a specific and serious allegation of insider knowledge of the customs authorities during the morning hours of 14.09.2020 about a notification to be issued prohibiting export of onions and acting upon such insider information did not accept any container of onions during the whole day of 14.09.2020, the same has not been specifically denied by respondent Nos.4, 5 and 6 in the three affidavits.”Moreover, the bench examined the relevant provisions of the Customs Act and said-“A conjoint reading of sections 50 and 51 of the Customs Act would prima facie indicate that a great deal of sanctity is attached to a shipping bill and a bill of export, shipping bill in the present case. While presenting a shipping bill the exporter has to disclose all the relevant information pertaining to the export and has to make a declaration as to the truthfulness of the contents of the shipping bill.”Then, Court referred to the Shipping Bill (Electronic Integrated Declaration and Paperless Processing) Regulations, 2019, made by the Central Board of Indirect Taxes and Customs as well as the communication by Central Board of Indirect Taxes and Customs dated September 18, 2020 whereby clarification has been issued stating that wherever procedural/policy provisions have been modified to the disadvantage of the exporters, the same shall not be applicable to consignments already handed over to the customs for examination and subsequent exports upto public notice/notification date. It has been clarified that this provision would remain applicable wherever the conditions are met. Finally, the bench noted-“Thus, filing and generation of shipping bill is not an empty formality. It has a definite meaning assigned to it under the 2019 Regulations. It sets in motion the process of exportation of goods. The 2019 Regulations only reinforces the sanctity attached to a shipping bill under section 50 of the Customs Act.”Thus, Court granted interim relief to the petitioners and ruled that export of onions in respect of the shipping bills which were presented and generated prior to 10:28 pm on September 14, 2020 shall be allowed subject to the clarification given by the Central Board of Indirect Taxes and Customs in its communication dated September 18.The matter will now be listed for hearing in the first week of December, 2020.Click Here To Download Order[Read Order]Next Storylast_img read more

2011 Flavor of Georgia

first_imgSavannah Bee Company served its Grill Honey on melted brie with raspberries. But, the honey tasted just fine by itself and earned the grand prize at the 2010 Flavor of Georgia food product contest. Do you have a recipe that combines Georgia-grown ingredients into something tasty? Then sign up for the 2011 Flavor of Georgia contest. The winners will be announced during Georgia Ag Day March 22, 2011.Judges look for market-ready foods – either commercially available or prototypes – from across the state. Categories include barbecue and hot sauces, confections, dairy products, meat products, snack foods, and jams, jellies and sauces. Entries are judged on flavor, best use of Georgia ingredients, Georgia theme, unique or innovative qualities, commercial appeal and originality.The contest is only a starting point for many winners, said Sharon Kane, University of Georgia Center for Agribusiness and Economic Development economist and contest director. “The majority of last year’s contestants, 80 percent, saw an increase in their sales and business contacts following the contest,” she said.Previous winners have received national attention. Candy-flavored Fondarific was featured on the Food Network show Ace of Cakes. Hot Squeeze Sweet Heat Chipotle sauce is now sold in thousands of stores. White Oak Farm products are sold through Whole Foods and Sysco. Online registration is now open and will run through Feb. 18, 2011 at www.flavorofgeorgia.caes.uga.edu. For more information, call (706) 542-9809 or e-mail [email protected] annual food contest is sponsored by the CAED in partnership with the Governor’s Agricultural Advisory Commission, Georgia Agribusiness Council and UGA Department of Food Science and Technology.last_img read more

Voters Approve RBR Referendum

first_imgLITTLE SILVER – In a special school election held Dec. 11, voters in three boroughs approved a $17.3 million capital improvements plan for Red Bank Regional High School. The first proposal included a new roof ($4 million), renovation of existing facilities ($4.6 million) and the construction of 10 new classrooms ($7.1 million) for a price tag of $15.7 million in addition to state funding. Of the 2,186 votes cast on the first referendum question, 69 percent of the voters said yes, and 31 percent voted no. The second proposal centered on replacing Red Bank Regional’s grass football field with a multisport turf surface ($1.6 million) and upgrading the facility’s restrooms and concession stand ($730,000) for a cost of $2.3 million. Of the 2,170 votes cast on the second question. 59 percent voted yes and 40 percent voted no. Part of that presentation focused on the $4.9 million in state aid the school is expected to receive toward the plan. “I think you need to maintain the standards of the school,” Bill said. “The proposal for the artificial turf is a little bit of add-on, I think. But I can see how that ties into maintaining the infrastructure of the property.” Red Bank Regional Superintendent Louis B. Moore said the school community also reached more than 400 residents over that span, each time stressing that if the plan was not approved, the potential to cut school programming would increase and school taxes would surge. The rapid growth cut into enrollment at Red Bank Regional’s respected five academies by out-of-district tuition-paying students. Tuition revenue decreased from $4 million to $2.8 million during that time period. “The big takeaway for me, aside from the fact that both questions passed, is that both questions passed in all three towns,” said Red Bank Regional Board of Education member Frank A. Neary Jr. in a interview with The Two River Times Tuesday night. With these improvements, board member Neary said all the data and projections he and the board possess shows Red Bank Regional in a “good position for the foreseeable future.” “We have some wonderful academic programs. We also have some great specialty programs in our academies. These renovations are going to bring our facility up to speed. We have the programs, we have an incredible staff, now we’re going to have the facilities that will allow us to continue to grow. Red Bank Regional is on a roll,” Moore added. After 2023, costs are expected to drop to $12, $13 and $15 per year, respectively, school board officials said. All of their children have attended Red Bank Regional. Now their grandchildren are preparing to enter the high school, and the Hanrattys were both motivated to cast “yes” votes in Tuesday’s election. Moore said the focus of the improvement plan was always academics. According to unofficial results published Wednesday by the Monmouth County Clerk’s office, Red Bank Regional school district voters in Little Silver, Shrewsbury and Red Bank approved a $17.3 million plan for upgrades to the school’s academic and athletic facilities. The reason why, Moore said, is because enrollment is on an upward trend at the Ridge Road high school. Over the past four years, classroom space had become tight due to growing in-district enrollment. Each homeowner will have a different tax burden depending on the town they live in and the assessed value of their home. According to the school board, the average cost to Little Silver residents will be an additional $23 per year. It will be an average of $22 more in Red Bank and $24 more in Shrewsbury. Neary spent the last six months championing the improvements plan to more than 60 school district groups. Bill and Margie Hanratty have been Little Silver residents since 1978 when the U.S. Navy stationed Bill at Naval Weapons Station Earle in the Leonardo section of Middletown Township. “This was an overwhelming show of support from all three communities, and I think that’s because this is a reasonable plan that was well thought out,” Neary added. “We were clear about this from the beginning. The academic program came first,” said Moore, noting that Proposal No. 2 for the turf field could not pass if Proposal No. 1 failed. “We’ve supported Red Bank Regional for many years and we’d like it to maintain its reputation,” Margie added. “We’re not in perfect condition. And no- body knows what’s going to happen 10 or 20 years down the road, but we think for a good amount of time this is going to be a very reasonable plan. It’s not the perfect plan. But it’s a reasonable plan. And the administration and staff here can make it work,” Neary added. Residents were asked to weigh in on two questions in the voting booth.last_img read more

GL&SC sends several employees packing for corruption

first_img– cases not turned over to Police; complainants didn’t want to pursueIn keeping with its internal policies, the Guyana Lands and Surveys Commission (GL&SC) has so far sent several of its employees home for corruption-related reasons, including taking bribes to fast-track land transactions.The Guyana Lands and Surveys head officeSeveral former employees of GL&SC are likely to spend Christmas without a job, having been booted from the agency for corruption. This was revealed by the Commission’s Chief Executive Officer, Trevor Benn during a press conference on Monday.However, Human Resources Manager Shonda James-Williams explained that the Police were not called in, although such actions were criminal offences. James-Williams explained that this was because the Virtual Complainants (VCs) did not want to pursue the matter further.“We had about three employees who were terminated for corruption. And in those cases, staff entered into agreements with clients, issued receipts and collected money in exchange for land. So, when those cases came to us as a Commission, we acted in relation to our policy.“However, in those cases, they weren’t turned over to the Police, since the client didn’t want to pursue. As a Commission though, we took our action based on our policies. We also had another staff who was terminated for inflating bills, taking advances to do surveys. So, we had to terminate that staff, since it is dishonest and against our policy,” she revealed.Explaining how the employees were caught, James-Williams noted that some were nabbed after audits were conducted. Others were nabbed when the clients’ suspicions were aroused after having paid their money and not receiving the land.She noted that while some clients were reimbursed by the culprits, the GL&SC could not reimburse anyone since they did a private transaction outside of the Commission’s policies. Asked about the systems to prevent corruption from taking place, James-Williams pointed to the agency’s policies.“We have our policies. We keep meetings. And we also issue memos and internal messages to staff. Corruption is something we can’t stop. But as soon as we find it, we deal with it. Some of them, the clients came in after time would have passed and the promise of land wasn’t coming through. Others, from audits. The one with the inflated bill, that was an audit,” the Human Resources Manager detailed.The Commission has had to also deal with various cybersecurity threats, some of which Benn said has targeted his own computer. According to Benn, however, no sensitive information was stolen.last_img read more

How to Plan a Seasonal Marketing Campaign: A 5-Step Guide

first_img Nonprofit Marketing Don’t forget to share this post! Seasonal events and celebrations present different opportunities for different business sectors. For many brands, seasonal opportunities are huge and often the most commercially critical times of the financial year.But planning an effective seasonal campaign not only takes a lot of organisation, it also takes a considerable amount of time. For this reason, smaller brands tend to let these opportunities come and go without making the most of them.Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Rather than miss out on an opportunity to connect with you audience and leverage the ongoing conversation during any given season, we put together some tips designed to help you get your campaign off the ground. Let’s walk through them below.How to Plan a Seasonal Marketing Campaign: A 5-Step GuideStep #1: Choose a seasonal opportunity.When choosing a season to serve as the jumping off point for your campaign, it’s important that you’re being strategic. In simple terms, one of the key routes to success with seasonal campaigns is using an opportunity that engages your audience. If your audience doesn’t engage with the season itself, you can’t expect to see results from a campaign centred around it.That said, if you have conducted research into your audience, then you’ll likely know their attitudes around these big seasonal events and should be able to pair that with an event that suits your product or service.Audit Existing Seasonal CampaignsOnce you have decided on a seasonal event to utilise for a campaign, have a look at some of the last few years’ most successful content campaigns for this occasion — Ahrefs and BuzzSumo are great places to start with this. When evaluating existing, successful campaigns, spend some time thinking about how each piece approached content format, distribution, messaging, and emotion.When validating a campaign, you might find that it’s helpful to ask yourself the following questions:How has this piece used multiple content types and distribution platforms?Is the messaging clear and if so, what is it?What emotion does this campaign evoke in the user?This type of analysis makes it easier for you to uncover common denominators that may inspire the ideation for your own campaign and contribute to your strategy when planning.Gather Insights via External OutreachIf you’re looking for an outsider’s opinion, try doing some outreach to journalists or various digital publications that have previously covered some of the campaigns you analyzed above.By sending out some feelers to see what kind of content they like to post around your chosen season, and when they like to receive press releases for these pieces, is a valuable way to spend a couple of hours or so.That isn’t to say you must take the feedback you get as gospel, but it is good to bear in mind when you are planning your seasonal campaign.Step #2: Nail down the messaging.As with any marketing campaign, your seasonal campaign messaging is so important. To help you get started, you should be thinking the following:The customer journey and the story you want to tellThe emotions you want to evoke in your audienceA call-to-action or the desired next steps you want to encourageIn 2013, MegaRed — a company that sells a type of krill oil supplement that is good for your heart — launched a noteworthy digital Valentine’s Day campaign.The basis of the campaign was simple: ‘Whose Heart do you Love?’ consisted of a video piece that urged viewers to give the gift of a healthy heart to someone they love on Valentine’s Day by applying for a free sample of MegaRed via its Facebook Page. To return the love, MegaRed would send the user a free sample, too.To add an additional tug on the old heart strings, MegaRed also promised that once 100,000 free samples has been claimed, it would donate $100,000 to the National Coalition for Women With Heart Disease.When it comes to messaging, this campaign hit on all the points mentioned above:The customer journey and the story you want to tell: The messaging focused on new customer acquisition, and pushed the universal importance of hearth health.The emotions you want to evoke in your audience: In this case, it was love. MegaRed promoted its product by urging those watching to help their loved ones take care of themselves and their heart.A call-to-action or the desired next steps you want to encourage: Request a free sample.Step #3: Establish a schedule.With seasonal campaigns, timing is of the essence. This means not only scheduling time to plan well in advance of the event, but also planning the execution of each stage of the campaign at the right time.With today’s journalists, editors, and site owners receiving hundreds of content pitches and press releases each and every day, you can imagine the influx they receive around peak seasonal times. That said, you need to have your content prepared, built, planned and ready to be sent to sites at least two months before the big event — preferably sooner.When creating a schedule for your campaign, don’t forget about your audience. When is the best time to contact them? When will they be most willing to share the content or engage with the campaign? Plan around that, too.Step #4: Organise your assets.You should consider all marketing platforms — email, social, PR, blogging, SEO — when planning your seasonal content campaign, as incorporating different platforms in your campaign allows for an effective content flow, increased reach, and increased engagement.One of Zazzle’s most successful seasonal campaigns was one done for AO.com, a retailer specialising in household appliances. This simple idea — ‘A Guide to the Ultimate Christmas Dinner’ — manifested into a truly successful campaign that spanned many different content formats and platforms.↓↓The hero piece was a content hub that sat on the AO.com blog. This interactive piece greeted the user with 12 of the staple ingredients that make up a Christmas dinner that, when clicked on, lead to a simple recipe on how to cook them — including both an ingredients list and a methodology. This recipe could then be downloaded by clicking a ‘download recipe’ CTA.Outside of the content hub, we created an infographic that detailed step-by-step instructions for cooking a Christmas dinner. This was distributed via our blogger relations team to help AO.com’s campaign gain traction on related websites.Then it came down to outreach. And with the help of an organized press release and PR push, this campaign was featured in three different articles — including spots on Daily Mail, The Huffington Post, and 50 Connect.Finally, due to the useful nature of the content, it shared well on social platforms, adding to the overall success and visibility of the campaign.The lesson? Think big picture when planning your campaign assets. By distributing your campaign’s message across different mediums and placements, it’s easier for folks to find it and share it with their following.Pro Tip: Having an effective, up-to-date campaign plan document is absolutely essential during this part of the process. It will enable you to better organize the timing and frequency of content release, and keep your messaging consistent by serving as a home for all of your campaign assets and communications. Check out these content marketing planning templates to get started.Step #5: Report and remain agile.Something that is imperative when managing and planning a marketing campaign is the ability to be agile. Report and review the campaign’s performance as you go along and adjust your strategy if you feel it’s necessary.Where is the majority of traffic coming from? Which pages have the best bounce rate? Which ones are converting the best? Use these simple metrics, and other campaign success measurements, to inform your strategy moving forward.Don’t be afraid to make alterations to the original plans. If the changes you are going to make will ultimately improve the campaign’s success, why wouldn’t you make them? Remember: It doesn’t matter that this plan isn’t what you started with.Getting StartedWith 2017 coming at us full steam ahead, begin to think about which seasonal events your brand could benefit from over the next 12 months. After all, nailing these seasonal campaigns could be the key to your best financial year yet.What are your best tips for planning a seasonal campaign? Share them below. Originally published Dec 14, 2016 6:00:00 AM, updated July 28 2017 Topics:last_img read more

Copywriting for Conversions: 9 Ways Emotion and Word Count Affect Your Landing Pages [New Data]

first_img Don’t forget to share this post! Topics: Landing Page Copy Originally published Jun 7, 2017 5:00:00 AM, updated May 02 2019 We all know that words matter — in life, but also in marketing.When it comes to landing page copy, many a debate have begun over which words to choose, the context in which they’re used, the order they’re presented in and the amount you use to convey a message.”Shorter is always better — no one has the attention span to read hundreds of words!””Longform pages get better results!””Use fear to persuade readers to act!”Forget fear, pull at their heartstrings!”Click here to download our free introductory ebook on marketing psychology.The truth is, these quote-unquote best practices are the result of gut instinct and a ton of trial and error. And what works for one industry might not work for the next. So even if so-and-so does figure out the key to high-converting real estate landing pages, that same key might not unlock the full potential of your legal landing page.I get it, you need more granular, data-backed insights to help inform your marketing copy. Hell, we need data-backed insights.So we did a thing.With the help of Machine Learning model and an Emotion Lexicon, Unbounce data scientists analyzed the behavior of 74,551,421 visitors to 64,284 lead generation landing pages to reveal what kind of emotional language is effective across 10 popular industries.They looked at eight basic emotions (anger, anticipation, disgust, fear, joy, sadness, surprise and trust) and analyzed how copy associated with these emotions affected user behavior. Specifically, they looked at how language associated with these emotions correlated with the number of users who converted on a page. Not only that, they looked at how word count affected conversions — helpful for marketers and copywriters alike.Download the full report here, or check out some of the juicy insights below.9 Industry-Specific Takeaways About How Emotion and Word Count Affect Conversions1) In the Travel Industry, Keep Language PositiveOur findings showed that if even 1% of page copy evoked feelings of anger or fear, conversion rates could be up to 25% lower.Data from The Unbounce Conversion Benchmark ReportSome of the keywords that evoke fear or anger include: “limited,” “money,” “hot,” “desert,” “endless,” “challenge,” “treat,” “fee,” “rail,” “bear,” “buffet,” “bang,” “cash” and “despair.”(I don’t know about you, but limited money, hot deserts, and endless fees sure sound terrible to me.)On the opposite side of the spectrum, words that established trust include: “enjoy,” “secret,” “top,” “guide,” “save,” “personal,” “spa,” “policy,” “provide,” “star,” “award,” “friendly” and “recommend.”Keep in mind, though, this data was generated by an algorithm, so if you’re using it as a jumping off point for optimization, use your best judgement.2) Don’t Disgust in Business ConsultingBusiness consultants get a bad rap. Television shows like House of Lies paint an image of the cutthroat consultant out to make a buck.Whether or not this has any impact on conversion rates, we’ll never know for sure. What we do know, however, is that you should probably avoid words associated with disgust.Data from The Unbounce Conversion Benchmark ReportThe study found that words like “blame,” “cheat,” “collapse,” “disaster” and “offend” tend to negatively affect conversions.Which, when you look at them together like that, is not all that surprising.3) Fear mongering doesn’t lead to more conversions (most of the time)Words associated with fear often had a negative impact on conversions, particularly in Health, Legal and Travel.Data from The Unbounce Conversion Benchmark ReportIn Business Consulting, however, we found that filling between 1% to 2% of your copy with words that create a deep-seated sense of fear and unease can actually help conversion rates.So, certainly don’t be liberal with the scary words, but you might see improvement with a little peppering here and there.4) Shoot for Short and Sweet Business Services PagesWhen it comes to Business Services, treat your landing page like an elevator pitch and keep the copy tight and concise.Data from The Unbounce Conversion Benchmark ReportData showed that overall, pages with fewer than 100 words convert 50% better than those with more than 500 words.And when you’re considering words to cut or keep, keep in mind that words that evoke trust may have a positive effect on your conversion rates. The caveat? You have to be extremely trustworthy, meaning more than 8% of your language needs to imply trust — words like “leading,” “compliance,” “account,” “powerful” and “maintenance.”5) Spread the Joy of Higher EducationAdvancing one’s education is a beautiful thing, so it’s no surprise that words associated with joy correlated with higher conversion rates on average in the Higher Education industry.Data from The Unbounce Conversion Benchmark ReportWords associated with joy commonly found on Higher Education pages include “scholarship,” “graduation,” “share,” “succeed,” “success” and “excellence.”6) Trust Words Work in Some Industries … But Not OthersUsing words that subconsciously evoke feelings of trust can lead to higher conversion rates in the Travel and Business Services industries.In Credit & Lending, however, trust words can hurt conversions:Data from The Unbounce Conversion Benchmark ReportThe study showed that words which reinforce a sense of trust should be used strategically and sparingly — for up to 3% of your copy. Anything beyond that resulted in up to 10% lower conversion rates.Among the common words associated with trust in Credit & Lending were “advice,” “pay,” “cash,” “lender,” “law,” “fixed” and “council.”7) Keep Copy Concise in Credit & LendingAnalysis of thousands of lead generation landing pages in Credit & Lending revealed that less copy is often correlated with more conversions.In fact, the study found that while keeping to under 400 words is good, pages below 100 words have nearly double the conversion rate.Data from The Unbounce Conversion Benchmark Report8) Avoid buzzwords in Business ConsultingIf you work in the Business Consulting industry, you may think that words like “predict,” “attainable,” “achievement,” “exceed” and “excel” help hype your offering, but your audience may perceive these as empty buzzwords.The report showed that pages with more than 1.5% of copy building a sense of anticipation around the offer were correlated with pages with up to 25% lower conversion rates.Data from The Unbounce Conversion Benchmark Report9) Joy Isn’t Always a Conversion BoosterAlthough joy had a positive impact on conversion rates for the Higher Education industry, having too many words associated with joy is correlated with fewer conversions in the Legal and Home Improvement industries.Data from The Unbounce Conversion Benchmark ReportIn Home Improvement in particular, the best converting pages tend to have less than 1% of their copy communicating joyful concepts. Words associated with joy for Home Improvement included sun, perfect, satisfied, money, pay, special, safe, happy and more.Choose Your Words WiselyWhen it comes to writing marketing copy that converts, no word should be selected without a purpose in mind. As you build your landing pages, make sure you’re giving extra consideration to how each and every word will affect your target audience and influence conversions. Did any of the data surprise you? Let us know in the comments!last_img read more

The Easy Step-by-Step Guide to Creating a Website

first_img Website Design Topics: In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number.Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers.Free Download: 77 Examples of Brilliant Web Design To alleviate any frustration you might feel, we’ve put together a comprehensive, step-by-step guide to creating a website. Best of all, you won’t need a coder, web designer, or big budget to create one — all you’ll need to do is follow the seven steps below.How to Make a WebsiteChoose your platformGet a domain name and web hosting.Choose a template for your site.Add pages to your site.Write content.Fill in general settings.Install plugins. Originally published May 31, 2018 8:00:00 AM, updated July 12 2019 How to Make a Website for Free1. Choose Your PlatformThe first thing you’ll need to do when creating a website is find the right CMS (content management system) for your business. There are plenty of free or budget-friendly site builders out there, but they aren’t all created equal, so you’ll want to weigh the pros and cons before choosing one.For instance, consider whether you need a platform that allows you to code, or whether you’d like to avoid coding altogether. You might also narrow your list if you want your website to support multiple languages. Perhaps you simply want to check out templates offered by different CMS systems, or price ranges to see which you can afford.Check out 9 of the Best Free Website Builders to simplify your decision-making process. Once you’ve chosen the best CMS for your needs, continue to step two.2. Get a Domain Name and Web HostingOne of the easiest ways to appear illegitimate as a company is to shirk on paying for a domain name. If you were looking for a freelance writer, would you more likely hire from Carolineforsey.weebly.com or Carolineforsey.com? A .weebly or .wordpress extension is an indicator you didn’t pay for the full service, which might seem unprofessional or lower in quality — worst case, a consumer might wonder why you can’t afford the full service, and draw conclusions that you’re not fully established.Fortunately, purchasing a domain name is typically inexpensive, and there are a few different domain sites you can use. Both Godaddy.com and Bluehost.com are cheap, secure, and effective options for buying a domain name, with added benefits such as SSL security and office 365.Here’s where it gets tricky. You’ll need to choose a domain name as similar as possible to the name of your company, but with over 1.8 billion websites out there today, your company’s name might already be taken.If your ideal domain name is already taken, consider using a different extension. I’d advise you to use one of the three most common extensions if you can: .com, .net, or .org. However, if it makes sense for your business, you might want to check out an alternate extension like .us or .shop.Play around with it. Once you’ve chosen and paid for a domain name, you’ll usually also get personal email accounts attached, so make sure you’re happy to use your domain name as your main online identity.3. Choose a Template for Your SiteNow, for the fun part.On whatever CMS platform you chose, take the time to browse through templates and themes, and choose one you think best represents your brand.When in doubt, you can’t go wrong if you choose something clean with straight lines, and a limited amount of text. If you need some inspiration, check out 20 of the Best Website Designs to Inspire You in 2018.Ultimately, no one knows your business better than you. Take the time to consider which template would most likely appeal to your ideal demographic.Within your CMS, you can probably use filters or search to narrow down on templates related to your industry.It’s important your template is responsive, so your site will look the same on all devices. When considering templates, you also need to decide whether you want a static header or slideshow header, and how many pages you’ll need to fit in your menu bar. Stay away from hard-to-read fonts or flashy backgrounds that could distract a consumer from understanding your core message.Once you’ve chosen a template and theme, take the time to customize it. Your site’s design and functionality is your chance to persuade an audience to take a closer look. It’s imperative your design makes sense to your ideal consumer and works to enhance your product’s success rather than hinder it.4. Add Pages to Your SiteIt’s important to plan exactly which pages you’ll need to include in your site. While it varies business to business, I’d guess you’ll need at least a “Home” page, an “About Us” page, a “Services/Product” page, and a “Contact Us” page.Of course, you can choose to rearrange page topics any way you want, or combine them. If you’re unsure, check out other company websites within your industry to get ideas for how to organize your navigation bar, or which pages to include and exclude.I might be biased, but you should probably also include a blog — you know, sometimes they come in handy.While every platform is different, it’s typically easy to add and remove pages on whichever platform you use.5. Write ContentThis is arguably the most important step. Now that you have your pages set up, what will you put on them?I’d suggest writing rough drafts for pages like your “About Us” page and landing page. Talk with coworkers and stakeholders — what message do you want to put out there? What tone do you want to set? Should you make jokes and be funny, or aim to be more inspirational?If your online audience stumbled across your site, what questions would they have first?Imagine your website is your only chance to have a full conversation with a potential customer. The landing page is the preliminary introduction, “Hey, we do XYZ.” Your “About Us” page digs deeper, “We are XYZ.” And your products or services pages are your big push to the finish line: “You want to work with us? Great, here’s how you’ll benefit.”During this stage, it’s imperative you do your keyword research.For instance, if you’re selling eyeglasses, and you notice “retro eyeglasses” has more monthly search volume than “vintage eyeglasses”, you might use this research to steer the direction of the content on your site.If you’re stuck, check out competitor’s websites to gauge what other companies in your industry are doing.6. Fill in General SettingsOnce you’ve filled in your pages with the heavy-hitter content, you can still increase your search visibility by filling in gaps in your CMS settings.Make sure you include a site title and tagline in the “Settings” of your website building platform. Go through, and check out the URLs — are those optimized for search?7. Install PluginsLastly, take a look at your site and figure out what you’re missing. The best CMS platform will ideally offer all the integrations you need. Perhaps your business is ecommerce, in which case, it might be wise to install a Shopify plugin extension.Or, maybe you want to ensure your website is secure, to protect client data. In that case, find a plugin that offers firewall protection and attacks malware or other threats.Whatever the case, browse your plugin library and pick and choose a few you think will take the effectiveness of your site to the next level.Once you’re ready, click “Publish”, and your site is ready for use.How to Make a Website with GoogleGoogle Sites is one of the simplest web builder platforms I’ve used, but with that simplicity comes less sophisticated templates and tools. I’d primarily suggest using Google Sites to make a website for a business event, for internal use amongst employees, or for your personal brand.I wouldn’t suggest using it to host your business’s primary website since the tools and functions are limited. Even if you want a simpler site right now, you might want to expand down the road, and Google Sites could make that option difficult.Having said that, it’s still an incredibly fast and easy option. Plus, it allows you to “share” with other Google accounts, similar to Google Docs, so you can collaborate on a site.Take a look at the four steps below to create a free Google Site.1. To create a website with Google Sites, go to https://sites.google.com/new. Then, click the red “+” sign in the bottom right corner.2. Next, choose a theme from your list of options on the dashboard to the right of your Google Site. 3. Now, you’re ready to add content to your site. For instance, I added the title, “Caroline’s Consulting Business”, by using the “Text box” tool in the Insert panel. The Insert panel also includes options to embed images or links, or connect to your Google Drive or Google Docs. For example, I circled “Google Docs” in the image below — I clicked that button to embed my “How to Take a Screenshot on Windows” Google Doc into my landing page. 4. Once you’re happy with the way your site works, click the purple “Publish” button at the top right. How to Make a Website on WordPressWordPress is the fastest growing CMS, with over 500 new sites built daily. It’s one of the more popular options — it offers a large library of templates and themes to ensure you’re able to create a site that matches your brand, opportunities to mix-and-match plugins, and tools to monitor your SEO.WordPress is easy to use and budget-friendly, and its versatility makes it a good option for anyone from a small business owner to a blogger.If you’ve decided you want to create a website on WordPress, here’s how.Disclaimer: For the sake of simplicity, I’m showing you how to create a free WordPress site. However, your platform might look different depending on which version you choose.1. Go to https://wordpress.com/create/ and click the blue “Get Started” button. 2. Fill out the Step 1 form, including your site’s name, your site’s topic, and primary goals. 3. Fill out the Step 2 form — in this step, you’ll either input a domain you’ve already bought, or you can choose a domain straight from here. I chose the free option, “carolineforsey.wordpress.com”, but I’d highly recommend choosing a paid option to appear more official. 4. Choose your payment plan, depending on your goals, budget, and business type. 5. Now, your site has been created. You have a dashboard on your left, but you can also continue to follow the step-by-step instructions you’re offered on the landing page (i.e. “Upload a site icon”). 6. First, I’d suggest clicking “Themes” beside “Customize” on your dashboard on the left.7. You can search through all the themes or search depending on your subject. For instance, I searched “subject:blog” to find themes related to my business’s topic. There are free and paid options. Select one — you can always change it later. 8. Next, click “Add” beside Site Pages on your dashboard, and fill out content for a page on your site. On the right, you’ll have “Page Settings”, where you can include featured images, page attributes, etc. 9. Lastly, explore the “Configure” section of your dashboard. This is where you’ll find plugins, settings, and options to add people to your WordPress site. How to make a website with HubSpotLastly, let’s take a look at how to make a website with HubSpot. If you’re already using HubSpot’s CRM, it probably makes the most sense to build a website within HubSpot to integrate all your sales and marketing needs in one place.HubSpot offers a variety of plugins and extensions, themed templates, and sophisticated tools for SEO analysis.If you want to build a website with HubSpot, it’s easy and intuitive. Here’s how:1. Within your HubSpot portal, click “Content” on the dashboard at the top of your screen. Then, click “Landing Pages”. 2. Next, click the orange “Create landing page” button. 3. Name your page, and then click the orange “Create page” button. 4. Now, you’ll be taken to this “Select a template” page. Scroll through your options, search page templates, or check out the Marketplace. When you’ve found a template you like, select it. 5. This is your landing page. You can scroll over text boxes, images, or other modules to edit them. In the below picture, I scrolled over the “See The World” Banner Text, and when I click it, it allows me to edit that text. 6. You can also click the “Edit modules” tool on the right side of your screen and edit from there. For instance, I selected “Service 2 Text”, which directed me to the “Make it your own” paragraph on my landing page. You can add texts, images, sections, forms, and more from the “Edit modules” section. 7. When you’re happy with your landing page and want to move on, go back to your dashboard and click “Content” at the top of your screen, and then “Website Pages”. 8. Here, you’ll click the orange “Create website page” button and name your page, just like your landing page. Then, you’ll be taken through a similar process of choosing a template and adding content. If you want a more in-depth tutorial, check out A quick tour of website pages. 9. If you want to incorporate your social media accounts, click “Social” on your dashboard. You can monitor all your social media accounts and also publish tweets, Facebook statuses and comments, Instagram pictures, and other content straight from your HubSpot dashboard. 10. If you want to check out your site analytics, go to “Reports” and then “Analytics Tools”. You’ll need to install the tracking code, which is easy to do within the HubSpot platform by clicking the orange “Install the tracking code” button. If you’re still unsure, check out How to install the HubSpot tracking code.11. If you want to write blog posts, go to “Content” > “Blog” on your dashboard to create, publish, and monitor your website’s blog posts. This is a fairly broad and general overview to get you started building a website with HubSpot, but there are plenty of more in-depth features and tools you might want to explore with a HubSpot specialist, or by checking out some articles on academy.hubspot.com. Don’t forget to share this post!last_img read more