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Malinalco House / Arquitectura Alternativa

first_imgArchitects: Arquitectura Alternativa Year Completion year of this architecture project Houses CopyHouses•Malinalco, Mexico ShareFacebookTwitterPinterestWhatsappMailOrhttps://www.archdaily.com/582541/malinalco-house-arquitectura-alternativa Clipboard Malinalco House / Arquitectura Alternativa Malinalco House / Arquitectura AlternativaSave this projectSaveMalinalco House / Arquitectura Alternativa “COPY” ShareFacebookTwitterPinterestWhatsappMailOrhttps://www.archdaily.com/582541/malinalco-house-arquitectura-alternativa Clipboard ArchDaily Projectscenter_img 2013 Photographs:  Luis GordoaSave this picture!© Luis GordoaRecommended ProductsWoodStructureCraftEngineering – Architectural & FreeformEnclosures / Double Skin FacadesFranken-SchotterFacade System –  LINEAEnclosures / Double Skin FacadesRodecaRound Facade at Omnisport Arena ApeldoornWoodEGGERWood-based materials in EGGER HeadquartersText description provided by the architects. Today, direct contact with nature is more important due to the constant growth of urbanization, with the massive construction of houses or apartments for middle class families nationwide.Save this picture!© Luis GordoaMalinalco House is one of those places where nature is an essential part of its conception, surrounded by greenery and framed by hills give it an atmosphere of tranquility and comfort. From the outset it was clear that the landscape around the house should be preserved as much as possible.Save this picture!PlanThe project of this custom house started as a very simple program with only 2 bedrooms, living room, dining room and kitchen; framed with front terraces that give them amplitude. The materials used in the 137 m2 of construction, were selected precisely so that in harmony with the landscape they would unify the concept of “cottage” which is the purpose of this project. We designed a simple and austere technique that would generate both a contrast and a dialogue with the brightness of the exterior space and its surrounding nature, the adobe wall that stands embraced with wooden beams, with the pitched roof give the project lightness; inside, wood dominates on floors and walls giving warmth to the spaces.Save this picture!© Luis GordoaWe paid particular attention to the energy efficiency of the project. An efficient and compact structure has been designed with excellent insulation. These are all elements that make up the space, containing time and transmitting power, places of opportunity that due to their conditions and in a privileged climate, are potential carriers of activity in the living spaces.Save this picture!SectionSave this picture!SectionIt is a single level of light structure and modest size which with simple geometries presents a harmony in its natural environment. The arrangement of windows and doors improves access of natural light and ventilation and are the focus of the interior space as they extend the visual field to what the natural environment offers.Save this picture!© Luis GordoaProject gallerySee allShow lessLoft Vasco / ILLASelected ProjectsThe Three-Dimensional City: How Drones Will Impact the Future Urban LandscapeArchitecture News Share “COPY” Mexico Year:  Photographs CopyAbout this officeArquitectura AlternativaOfficeFollowProductsWoodSteelBrick#TagsProjectsBuilt ProjectsSelected ProjectsResidential ArchitectureHousesMalinalcoMexicoPublished on January 02, 2015Cite: “Malinalco House / Arquitectura Alternativa” [Casa Malinalco / Arquitectura Alternativa] 02 Jan 2015. ArchDaily. Accessed 11 Jun 2021. ISSN 0719-8884Browse the CatalogVentilated / Double Skin FacadeTechnowoodProfile Façade SystemGlassMitrexSolar PanelsMetal PanelsAurubisCopper Alloy: Nordic RoyalFiber Cements / CementsEQUITONEFiber Cement Facade Panel PicturaCultural / PatrimonialIsland Exterior FabricatorsSeptember 11th Memorial Museum Envelope SystemConcreteKrytonSmart ConcreteSignage / Display SystemsGoppionDisplay Case – B-ClassMetal PanelsLorin IndustriesAnodized Aluminum – Stainless Steel FinishesWoodStructureCraftEngineering – Mass TimberWindowspanoramah!®ah!38 – FlexibilityChairsSellexChair – IrinaBathroom FurnitureKaleBathroom Cabinets – ZeroMore products »Save世界上最受欢迎的建筑网站现已推出你的母语版本!想浏览ArchDaily中国吗?是否翻译成中文现有为你所在地区特制的网站?想浏览ArchDaily中国吗?Take me there »✖You’ve started following your first account!Did you know?You’ll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.Go to my stream Save this picture!© Luis Gordoa+ 22 Sharelast_img read more

Download Ocean City Vacation App for Chance to Win Free Vacation

first_imgBy Tim KellyThe first big weekend of the Ocean City vacation season is in the books, and despite inconsistent weather, the Memorial Day holiday was a big success.More than 80,000 visitors descended on OC, according to Michele Gillian, Executive Director of the Ocean City Regional Chamber of Commerce.Those who were on hand received a preview of what should be another great summer in America’s Greatest Family Resort.What could make it even better?The Ocean City Vacation App, that’s what. The app, available on the Apple App Store and Google play, puts Ocean City in the palm of the user’s hand.And for one lucky person or family, downloading the app will win a free Ocean City vacation getaway. The winning downloader will win a stay in a state of the art beach house from August 25 to September 1, as well as additional perks and prizes worth a total of $2,500.To be eligible for the grand prize, entrants must download the Ocean City Vacation App. And while just one lucky person or family will walk away with the free vacation, everyone who downloads the app is a winner.  The app’s capabilities make it simple to find Ocean City events and activities, pay for goods and services, and learn about dozens of local businesses.Users can purchase beach tags, concert and events tickets, find descriptions, locations and contact information for local businesses and attractions, learn which beaches are guarded and when, and much more – all on their phone, tablet or other devices.Use this link to enter the contest. http://www.oceancityvacation.com/contest.html“We are excited about the Vacation App, and we think the contest is going to help (raise awareness and the number of downloads), said Gillian.The winning entrant will claim use of a house provided by Ocean City realtors. The luxurious fully furnished house is located near beach and boardwalk, has four bedrooms and two baths and sleeps 10 people.The winner will enjoy Ocean City’s beach – voted America’s best; its boardwalk, restaurants, special events and attractions, all from a centrally-located beach house.Contest entrants who do not win will still have an advantage. The new Vacation App on their phones allows visitors to locate and research things to do, places to go and everything else that makes Ocean City such a hit with vacationers, she said.“With ‘geofencing’ – a new capability of the app – “visitors will up to the minute information on special events, sales at our businesses,” while they are driving or walking around town, Gillian said. Imagine getting an “e-coupon” for a store on Asbury Avenue while you are strolling downtown. With the Vacation App it is a reality.  Those without the app won’t have that.Enhancements to the app are underway which will allow users to pay for parking, purchase goods and services, and virtually eliminate the need to carry cash in Ocean City.This could mean that a family might enjoy an entire vacation without ever opening a wallet or pocketbook.The app enhancements are being developed by WebiMax, a leading digital marketing firm, whose founder and CEO is Ken Wisnefski, an OC resident and an owner of OCNJDaily.com.Gillian said the app is user-friendly and appeals to different demographic groups. Millennials and tech-savvy individuals are not the only ones who will use and benefit from the app.  She said most people, even those not so well-versed in technology, carry smartphones nowadays, and app usage is gaining in popularity.With this app, Gillian said users will have beach reports, a directory of local businesses, updates and alerts. “All kinds of great information right at (the user’s) fingertips.”“It’s going to make am Ocean City vacation even more of a pleasure,” she said.And for one lucky app-downloader, our Grand Prize winner, that pleasure will be absolutely free.last_img read more

Catch up on Velocity Solutions’ Credit Union Recovery Series

first_imgHave you downloaded all four white papers to date in Velocity’s Credit Union Recovery Series? If not, here’s your chance to catch up. This series of white papers identifies and explores the top recovery challenges your credit union has faced—and will continue to face in the coming months. We’ll discuss how these challenges present opportunities you can leverage with the right strategies. Part I: Top 5 Recovery Challenges for Credit Unions, Post-COVID. Download Now. Part II:  Revive and Reengage Member Swiping and Deposit Activity. Download Now. Part III:  Why a MANAGED Overdraft Program Matters More Post-Crisis. Download Now. Part IV:  Your Members:  Smart Strategies for Providing Short-Term Liquidity. Download Now. 2SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Udall High School to host SCBL band on Jan. 29

first_imgSubmitted to Sumner Newscow — Wednesday, January 29th the South Central Border League Bands will be performing at Udall High School at 2:15 PM.  The performance will include band students from grades 7 through 12.  The clinicians this year will include Daniel Baldwin and Maranda Wilson.Unique to this year’s event is that commissioning of an original composition for the HS band.  Through a matching grant from the Legacy Regional Community Foundation and contributions from all 12 schools, the SCBL was able to have Daniel Baldwin write “Avarice” in dedication to E. Marie Burdette an the Winfield Music Club.   Schools involved include: Argonia, Caldwell, Cedar Vale, Central of Burden, Dexter, Elk Valley, Flinthills, Oxford, Sedan, South Haven, Udall, and West Elk.The matching funds from the Legacy Regional Community Foundation were donated in memory of Dr. E. Marie Burdette.  E. Marie Burdette earned a bachelor’s degree from the Winfield College of Music and two more bachelor’s degrees in organ and history from Southwestern College. She gave piano lessons in Winfield for more than 80 years, teaching four generations of some families.  For 45 of those years, she taught piano and organ at Southwestern College, retiring in 1970. Over her long career, she received many awards and recognitions, including an honorary doctorate from Southwestern in 1981.When she passed away in 2006 at the age of 104, she was the last living member of the original Winfield Music Club. Daniel Baldwin is currently pursuing a DMA in Composition with an emphasis in Orchestral Conducting at the University of Nebraska in Lincoln. He is currently the Director of Bands and Orchestra and Assistant Professor of Instrumental Music and Composition at Tabor College.Maranda Wilson is in her second year as Director of Bands at Wichita East High School, and her twelfth year teaching in the Wichita Public Schools. She has also served as the district Instrumental Music Curriculum Coach for Band for six years. Close Forgot password? Please put in your email: Send me my password! Close message Login This blog post All blog posts Subscribe to this blog post’s comments through… RSS Feed Subscribe via email Subscribe Subscribe to this blog’s comments through… RSS Feed Subscribe via email Subscribe Follow the discussion Comments Logging you in… Close Login to IntenseDebate Or create an account Username or Email: Password: Forgot login? Cancel Login Close WordPress.com Username or Email: Password: Lost your password? Cancel Login Dashboard | Edit profile | Logout Logged in as Admin Options Disable comments for this page Save Settings You are about to flag this comment as being inappropriate. Please explain why you are flagging this comment in the text box below and submit your report. The blog admin will be notified. Thank you for your input. There are no comments posted yet. Be the first one! Post a new comment Enter text right here! Comment as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Submit Comment Subscribe to None Replies All new comments Comments by IntenseDebate Enter text right here! Reply as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Cancel Submit Comment Subscribe to None Replies All new commentslast_img read more

Why I’m saying goodbye to football

first_imgby Roxanne Jones(CNN) — I fell in love on a Monday night. Now, many may say a teenage girl can’t know about such things. But that night as I watched Dallas Cowboys running back Tony Dorsett roll downfield 99 yards for a touchdown, I fell head-over-heals in love with the NFL.It was January 3, 1983 — Monday Night Football, Dallas vs. Minnesota. I’d never seen anything so inspiring. Dorsett was so free, so graceful and so powerful to me. He was focused and determined. Watching him break free of his competitors, those who wanted to bring him down and stop him from reaching his goal, I was in awe. And I knew then that his run capsulized all that I wanted to accomplish in my life.That football game is one of my most cherished childhood memories. I have been a passionate NFL fan since that moment — though I switched my loyalties to the Philadelphia Eagles, my hometown team. My family has never understood my love affair with the league. They have balked as play dates, family events, even church services have been rearranged or skipped to fit my football calendar. I ended up spending much of my career in sports journalism, a dream job if ever there was one.But after 30 years, my love and respect for the game is fading. And I’m seriously considering giving up football completely. I don’t want to, but I am left with little choice. I’ve come to this pass because of a recent airing of “League of Denial, The NFL’s Concussion Crisis,” the PBS documentary that details the hidden story of the NFL and brain injuries.Based on a book by journalists Mark Fainaru-Wada and Steve Fainaru, the program examines the NFL’s attempt to cover up medical science that has linked Chronic Traumatic Encephalopathy, called CTE, to concussions in NFL players. Players with CTE have battled depression, memory loss, and in some cases dementia.The NFL consistently has denied any connection. But many of the men who play the game feel differently.“I think I’m just paranoid. But … from their standpoint, I think they are looking forward to covering their own (butt) more than anything, more than player safety,” Baltimore Ravens’ Super Bowl champion Terrell Suggs told the Baltimore Sun.Hall of Famer Troy Aikman, whose concussion in 1994 was featured in the documentary, told PBS:“I do not have a son; if I had a son, I wouldn’t necessarily discourage him from playing football, but I don’t know that I would encourage him to play, either … I don’t know what the data show, but I haven’t sensed there’s been a reduction in head injuries. With that in mind, that’s concerning. As long as we’re having contact and as long as there are collisions, there’s going to be head injuries.”The NFL, which did not participate in the documentary, agreed in late August to a $765 million settlement in a concussion lawsuit with more than 4,500 players and their families.The proposed settlement allows the NFL to avoid a public trial to fight accusations that the league concealed what it knew about the dangers of head injuries. Under the terms of the pending settlement, which is still awaiting approval by a judge, the NFL likely won’t have to disclose internal files about what it knew, or when it knew of any links between concussions and permanent brain injury.When I watch the games today, the awe is gone. Instead, I thank God that my son never wanted to play football, that it was basketball that stole his heart. And I find it ironic and a bit disingenuous that the NFL, in an effort to make the game more attractive to its 44% female audience, adorns the players and the field in Breast Cancer pink. Imagine where breast cancer research would be today if the science around the cause of the disease was rejected, or covered up. Imagine if women were told to ignore the warning signs of this killer disease, or if we were denied access to lifesaving treatment.Today, instead of telling kids how football helped to inspire me to go after what I want in life, I advise them and their parents to avoid the game at all costs. It’s not safe at any level. Play other sports.I’m not alone. The Hall of Fame Giants linebacker Harry Carson, who was a leading voice in the documentary, doesn’t believe the game is safe for children today.“I pray parents understand all they’re getting into when they allow their kids to play football,” he said. “My oldest son luckily gravitated to basketball, and as a doctor he understands what concussions are about. My younger son didn’t play, and to this day I’m grateful,” said Carson, who begs his daughter not to let his grandson play.“Because concussions happen all the time on every level of football, the long-term damage is terrible, and we’re seeing evidence of it all the time.”I agree. I’ve worked with former NFLers who suffer blackouts in midsentence, after being diagnosed with numerous concussions over their careers. And many of us knew Junior Seau and others football players who have taken their own lives. Too many of us in the sports industry stood by and watched yesterday’s heroes implode, or fall into depression in retirement.It’s easy to sit back and pontificate about why so many players are violent, both on and off the field, or how they ended up with ruined lives. We often blamed the players themselves. “They were irresponsible men, or had bad agents, girlfriends, wives who took advantage of them,” we explained. We blamed everything but the game itself for so many ruined lives and serious psychological problems.Now I see that I have been an enabler, blindly protecting the game — the game that afforded me a lucrative career at ESPN. How could I criticize any NFL commissioner for doing the same? We have all made a very comfortable living off the game and the backs of men like Harry Carson, Tony Dorsett and Junior Seau.I want to save my relationship with the league but it needs to own up about CTE.Stop endlessly denying the findings of medical science that say playing football can cause permanent brain damage. End the lies. Just admit we have a problem. That is the first step. Stop the slick marketing campaigns to keep telling our children all they need to learn is a “safe way to hit in football,” while denying each hit comes with a dire consequence.This relationship is toxic. If my beloved NFL continues to lie and deny while men and boys are suffering and dying, then it’s time for this fan to say good-bye.Editor’s note: Roxanne Jones is a founding editor of ESPN The Magazine and a former vice president at ESPN. She is a national lecturer on sports, entertainment and women’s topics and a recipient of the 2010 Woman of the Year award from Women in Sports and Events. She is the co-author of “Say It Loud: An Illustrated History of the Black Athlete,” (Random House) and CEO of Push Media Strategies.last_img read more

Ice let points slip away against Greater Vancouver Canadians

first_imgThe Kootenay Ice had a Greater Vancouver Canadians squad that was primed for allowing two points to slip away.However, the Canadians played just well enough to sweep the two game BC Hockey Major Midget League series this past weekend in Castlegar.Greater Van defeated the Ice 3-1 Saturday and 4-2 Sunday. Kootenay took a 1-0 lead in the opener on a goal by Aiden Browell of Fruitvale.However, Greater Van tied the game before the period ended then scored twice to secure the win in the third frame.Sunday, Kootenay twice let one-goal leads slip away before the Canadians scored three times in the third to steal the win.Kadrian Klimchuk and Shawn Campbell, both of Castlegar, scored in the first and second periods, respectively.Four different scorers replied for Greater Van.Burk Solomon of Castlegar and Jason Mailhiot of Trail were in goal for Kootenay.Kootenay, dropping to 4-20-4, returns to action this weekend with a pair of games against Okanagan Rockets Saturday, 5:45 p.m., and Sunday, 9 a.m., at the NDCC Arena.last_img read more

Montas nearly goes the distance in Athletics’ 7-2 road win over Tigers

first_imgDETROIT – That’s two.The Oakland Athletics bopped the Tigers again on Friday night in Detroit — their 14th consecutive win over the AL Central club — to pick up another road win, 7-2, behind a dominant performance from starter Frankie Montas.The swift victory gave Oakland its second road win in a row after entering the series a measly 5-15 away from home and marked the second consecutive outing in which the A’s starting pitcher went longer than eight innings.Here are three takeaways from …last_img read more

Entrepreneur builds internet empire

first_imgLuvuyo Rani’s Silulo Ulutho Internet Café, which started out as a small business in Khayelitsha on the Cape Flats, is changing the lives of students and adults who would otherwise have no opportunity to become computer literate. (Image: silulo.blogspot.com) MEDIA CONTACTS • Luvuyo Rani   Silulo Ulutho Internet Café   +27 21 361 3212 RELATED ARTICLES • Meet a top social entrepreneur • Teaching teens to fish • Saving the world a drop at a time • Meds on wheels for positive change Wilma den HartighA South African entrepreneur is providing residents from some of the country’s most impoverished areas with an opportunity to access the internet and learn about computers.Luvuyo Rani’s Silulo Ulutho Internet Café, which started out as a small business in Khayelitsha on the Cape Flats, is changing the lives of students and adults who would otherwise have no opportunity to become computer literate.Since 2004 when Rani first opened the business with his brother and a friend, the demand for Silulo Ulutho’s services has grown so much that he’s opened 18 stores in Khayelitsha and five in the Eastern Cape in Queenstown, Butterworth, Mthatha and East London.Through these centres at least 10 000 students have been educated, right up to advanced computer literacy programmes.It all started eight years ago when Rani, who worked as a teacher in Khayelitsha for five years, started selling refurbished computers out of the boot of his car in the Western Cape township.Little did he know that his creative idea would grow to become a successful and award-winning business.“People told me I was crazy,” Rani says, who started the business without any funding.But he had a dream, and he was determined to make it work.“I always knew it would work because I saw then, and still see now, many opportunities in the ICT sector in the townships,” he says.“We are actually overwhelmed by the response. People are hungry to learn, and are hungry to access the Internet.”A teacher turned social entrepreneur“At the time when I was teaching, the Department of Education was just starting to introduce Outcomes Based Education and teachers needed computers,” he says.But soon after selling the computers, Rani found out that the teachers weren’t using them at all.“They were gathering dust and this bothered me,” he says. “The teachers had no skills to use them, and they didn’t have access to the internet.”This is what sparked his idea to start a business that would give people in Khayelitsha access to the internet and teach them how to use computers as well as how to access the information stored on the web.Within a year of starting up, he won best entrepreneur in the Western Cape.“And then it all grew very, very fast,” he recalls.Initially, his main goal was to use the facility as a computer skills training venue for teachers, but soon the business started to meet a major need for computer services in Khayelitsha.“People needed help. They could operate Facebook, but didn’t have the skills to type out their own CVs. People couldn’t differentiate between a fax and email,” he says.The absence of computer skills, or the technology and facilities to learn, is a dilemma for many people living in townships and remote areas in South Africa.“If you don’t have computer skills, you are at a disadvantage in the job market,” says Rani.To add to this predicament, people often have to travel long distances to an internet café to distribute their CVs when searching for jobs.“People have to do this at great expense and it takes a lot of time,” he explains.The Silulo Internet Café caters for both needs, and Rani has ensured that the pricing of his services are within reach of the majority of South Africans.An affordable service“What is central to my business model is affordability,” he says. “Our prices are low.”He believes that companies operating in emerging market economies should adjust their business models and profit expectations.“It is essential for entrepreneurs in these markets to be socially minded and not only profit-driven,” he says.For just R6 (70 US cents), Rani’s customers can access the internet for one hour, whereas some internet cafes in the Eastern Cape charge as much as R30 ($3.38) an hour, R10 ($1.12) to send a fax and R3 (34 cents) for a photocopy.“This is simply unaffordable for most people,” he says. “Even if you just have R2 (23 cents), you can go onto the internet for 15 minutes.”Silulo Ulutho operates in the Western and Eastern Cape, but in the future Rani would like to grow the business in other provinces, possibly through a franchise business model.“But the core must always remain that the business must benefit the community,” he says. “I am passionate about this.”In addition to internet café services, computer sales are still a core part of the business. Silulo offers IT support to assist customers with network connections, computer repairs, and maintenance, and software installation.As part of its computer sales division, Rani has entered into a partnership with mobile provider Vodacom. Customers who buy computers from Silulo can access prepaid internet services using a 3G connection from Vodacom, the dongle for which is part of the deal.More innovative thinkers for South AfricaRani believes there is nothing stopping more entrepreneurs from building successful businesses that can also impact society positively.“What we need is innovation. Young entrepreneurs must inspire and give hope to other young black people that they can do it if they work hard,” he says.He spoke out against entrepreneurs who want to achieve quick riches. “With transformation more people have been afforded opportunities, but this system is abused and people take shortcuts,” he says.He maintains the only way to grow a business is through hard work and commitment.“My advice to young entrepreneurs is to focus on your business and do it better than anyone else. Always maintain good business values, integrity and humility.”An inspiring childhoodThinking back on his childhood, Rani says he always had an interest in business.“My mother ran a tavern and I grew up in this environment which exposed me to entrepreneurship,” he says, remembering how he watched her run the business and interact with customers.“This shaped me more than anything.”last_img read more

Popular BitTorrent Client Transmission Gets an iPhone App

first_imgRelated Posts Why Tech Companies Need Simpler Terms of Servic… audrey watters 8 Best WordPress Hosting Solutions on the Market Tags:#Apple#web A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hosting In what may prove to be the first “yanked from the App Store” story of 2011, TorrentFreak reports that there’s a new BitTorrent app available for iPhone users. The app, iControlbits (iTunes link), offers an interface for Transmission, the popular BitTorrent client for Mac. The iControlbits app allows you to control your BitTorrent downloads remotely, with an interface far improved over the alternative – the mobile web version of Transmission.According to TorrentFreak, frustrations with the features (or lack of features) on the mobile site prompted developer Luka Hlastec to create a native remote access app. iControlbits controls the client daemon via the RPC protocol. Using the app, you can start, stop, pause and remove transfers, as well as connect to multiple Transmission “servers” and change some of your download options. The app costs $1.99, and Hlastec says he plans to add more features soon, including the ability to add new downloads to your queue. But a new version of the app would have to pass Apple’s scrutiny, and BitTorrent apps have historically faced rejection and removal from the iTunes store. An app with functionality similar to iControlbits made it into the store in October, but was booted just three days later. Like iControlbits, that app avoided the word “BitTorrent” in its name and description, something that only saved it for a short time.Hopefully iControlbits will have better luck.last_img read more

How Much Will It Cost You? With Dynamic Pricing, Online Sellers Say “It Depends”

first_imgVariable pricing based on market timing, inventory and profit margins is nothing new for business. Airlines, hotels and restaurants have long employed “yield management” techniques to maximize revenue. But pricing changes are now coming far faster and affecting more products and services. And retailers are beginning to flirt with new factors like identity-based pricing, where what you pay is based on who you are.A new report from the Wall Street Journal reveals the details of online competitors’ pricing strategies, watching up to nine changes in price within one day for a General Electric microwave oven.“Sellers on Amazon.com Inc. changed its price nine times in one day, with the price fluctuating between $744.46 and $871.49, according to data compiled by consumer-price research firm Decide Inc… Best Buy Inc. responded by lifting its online price on the oven to $899.99 from $809.99 after the Amazon prices rose, then lowering it again after Amazon prices for the oven dropped,” the article reported.This practice, known as dynamic pricing, is increasing in frequency as online retailers jockey for position on price monitoring sites like Pricegrabber and Nextag and within meta-commerce portals like eBay and Amazon itself, where merchants position prices against each other to gain coveted promotional spots that can drive sales.Yield Management ≠ Dynamic PricingBecause of these rapidly moving prices, many observers liken this phenomenon to the “yield management” techniques popularized by airlines, hotels and even restaurants (see How Airline-Style Yield Management Could Save Daily Deal Sites). While these practices may appear identical to the consumer, the business motivation behind the price shifts are much different.Yield management is a business practice used for resource-limited goods and services, such as a spa appointment or a hotel room or a table at a restaurant. There is a finite supply of these goods and services throughout any given day – and the slots become worthless if left unfilled. Because the spa, hotel or restaurant has to stay open and keep staff paid for the entirety of their business hours, the more resources that get used, the better. Yield management has one specific goal: getting customers to buy a resource that might otherwise go empty – like an airline seat – at the highest possible price.When a plane flies, it’s going to fly no matter how many seats are filled. That means every empty seat on an airliner (no matter how much appreciated by flyer in the next seat), represents a loss for the airline. Better, the carriers reason, to have a passenger pay something, even if it’s less then the optimal fare, than get nothing at all.The Dynamic Pricing DifferenceEnter dynamic pricing. Depending on when the passenger bought the ticket, the airline’s yield-management algorithms will have adjusted the fare to ensure that the carrier leaves as little money on the table as possible.For retailers, the motivation behind dynamic pricing is a bit different. The object of their game is to get as many goods out the door and into customer’s hands as possible, while making the maximum profit. But other factors come into play. Unlike brick-and-mortar retailers, which can sometimes worry less about competitor pricing if that competitor is located all the way across town – too far for customers to make the trek just to save a few cents – online sellers have to treat every ecommerce site as a potential competitor.Thus, shoppers will often see prices adjusting for various goods as sites like Amazon and Best Buy try to keep their profit margins as high as they can, while also grabbing customers from each other.To get an idea of how much these prices shift around, the owner of one price-watching portal site, Digital Folio, tracked one camera’s price rises and falls over a ten-day period and reported his results on YouTube. Not only did Patrick Carter track a lot of price movement for the camera, but he noted that many of the shopping portal sites like Pricegrabber and Nextag had trouble keeping up with the changes and often reported inaccurate results. A Web Developer’s New Best Friend is the AI Wai… Tags:#Amazon#business#Identity#privacy#web Dynamic pricing is slowly making its way into more and more aspects of consumer’s lives. YieldStar and Rainmaker are software products that enable landlords to apply dynamic pricing to rental properties, based on yield0management principles. Major league sports teams are also using dynamic pricing to sell more tickets, avoid empty seats and maximize the revenue that goes to the teams, not to scalpers.The Rise Of Identity-Based PricingDynamic pricing doesn’t just take the business and its competitors’ margins into account. Online commerce sites are also experimenting with identification-based pricing, which prices items based on what is known about the customer, such as their buying history and browsing behavior. This can have both good and bad implications for the shopper.On the plus side, if a site recognizes that this is the umpteenth time the same customer has window shopped for a particular item, an algorithm may try a lower price, just for that customer, to see if that will close the sale.But if the site notices the customer has a history of buying high-priced items, it might presume they’re willing to pay more for a given item and offer higher prices or more expensive choices, as Mac-using Orbitz customers learned to their dismay this summer.Using identification-based pricing carries risks for retailers, too. A 2004 article in the Journal of Interactive Marketing revealed that “consumer perceptions of trust, price fairness, and repurchase intentions were more favorable to the firm when using a purchase timing tactic than when using buyer identification to offer different prices to different segments.”Consumers, the paper’s authors concluded, trusted price changes made by an ecommerce website when it was done based on timing or other business-related reasons, because that was perceived as fair and understood as the way businesses work. But when it came to the identity of the consumer affecting prices, shoppers quickly became uncomfortable.But given today’s emphasis on mobile transactions and personalized shopping – not to mention increasing online competition and margin pressures – identity-based pricing isn’t likely to go away. Look for more and more retailers to gradually expand dynamic pricing criteria beyond timing and inventory to who is the customer. It won’t make privacy advocates happy, and it could scare off shoppers in the long run, but in the current economy, it will be hard for e-tailers to resist anything that boosts profits right away. Related Posts Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Market Why Tech Companies Need Simpler Terms of Servic… brian proffittlast_img read more