All services provided by Letterkenny General Hospital prior to last month’s flooding disaster will be fully restored.That was the message from Deputy Joe McHugh following discussions at the hospital yesterday afternoon with Bill Maher, Chief Executive of HSE West.“I can confirm today that all services previously provided at Letterkenny General Hospital are to be restored as they were before last month’s flash flooding of the hospital. “This was confirmed to me at a meeting in the hospital yesterday with Mr Bill Maher, CEO of HSE West, and with Seán Murphy, Manager of Letterkenny General Hospital. It has also been confirmed that the planned new endoscopy unit, funding for which was announced in early July, will be put in place as intended prior to the flooding,” said the Fine Gael TD.Deputy McHugh at the hospital with Health Minister James ReillyThe Donegal Deputy said he is confident in the capabilities of hospital management, staff, patients and the community to overcome the enormous challenges that face us over the next nine months.“The task for Letterkenny General Hospital is to deliver high quality health services at a site that will be under refurbishment. This will involve unavoidable disruption for patients and staff, which must be minimised.“I know from speaking with people working in the hospital and from speaking with people in the community, that they do not want a rushed job. It is important that the refurbished building will be fit for purpose, and that last month’s disaster will never happen again. “This work is already underway with design, engineering and architectural teams being appointed. It is also encouraging that local sub-contractors are working on the construction of temporary accommodation for A&E services at the hospital, a number of whom I met at the hospital yesterday,” he added.The Carrigart-based politician also made the point very strongly that the people of Donegal want answers as to why the hospital flooded last month.He said there must be be full accountability and disclosure and that he awaits the independent engineer’s professional assessment.“I also raised public concerns about kitchen services at the hospital. HSE Management assures me that a new state-of-the-art kitchen will be fully constructed.“I am in continuous contact with the Minister for Health, Dr James Reilly TD, about the hospital. Minister Reilly has visited Letterkenny General Hospital twice since last month’s disaster, and he is monitoring the situation closely. “It is encouraging for the people of Donegal that existing services will be restored and secured, and that plans to roll out further additional services remain in place.”NO SERVICES WILL BE LOST AT LETTERKENNY HOSPITAL AFTER FLOODING was last modified: August 16th, 2013 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:deputy joe mchughLetterkenny General Hospital
Arena7 Entertainment Complex in Letterkenny has always been the number 1 place for families to spend the day together and now it has got even better with the revamp of the dining areas in Waynes World and Fast Food.Kids loved their visit to Waynes World Adventure Centre with the multi level PLAY frame complimented with great food. But now, not only will kids love their trip to Arena7, but so will mum and dad with the addition of a new stylish diner. Waynes World at Arena7Demand at peak times such as weekends, midterm breaks and summer holidays made getting a seat next to impossible in Waynes World for parents but now with capacity doubled that won’t be a problem. Stylish seating complimented with a new Deli offering a range of fresh sandwiches, paninis and wraps ensures that parents and kids can enjoy a healthy snack in cool and comfortable surroundings. Arena7 offer great value with a sandwich and tea/coffee or soft drink only €5 or a range of hot paninis with fries only €6 or simply just relax with a hot coffee cappuccino or latte while the kids play. The fast food diner has also seen capacity double so if you’re out and about with the family, call for a quick snack of the best fast food in town with kids meals only €5.50.Entry is only €4 for under 3 year olds and only €6 for 3 to 9 year olds. If you’re planning a play date with friends, then we can assure you that a visit to Waynes World Adventure Centre in Arena7 is a must this Easter!!!!Check out www.arena7.ie for moreWaynes World Adventure Centre at Arena7 just got even better! was last modified: April 17th, 2019 by Staff WriterShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Arena7Easterfamily funKidsThings to dowaynes world
A new generation of content creators are harnessing the power of the web to drive viewers… and revenue. These are the conferences they attend to up their game.Above image via HitFilm’s 2015 recap of VidConThe annual National Association of Broadcasters conference in Las Vegas every spring is the preeminent event for video professionals. Thousands of exhibitors crowd the halls to show off the latest production and post gear, workflows and software. With roughly 100,000 attendees, the focus is on the professional video market — mostly large-scale and enterprise-level offerings for television stations, studios and video production companies. When most video pros talk conferences and events, NAB is at the top of the list.But times are changing and the web is democratizing video distribution. No longer are the most-viewed online videos created by major brands and agencies. Video pros are having success garnering millions of eyeballs on YouTube and Vimeo, without large-scale budgets and production setups. In this vein, a slew of smaller conferences have also popped up, aimed squarely at the ‘do it yourself’ web video creator. Below are our top five video conferences and events that offer a more intimate experience, sharing actionable and accessible knowledge for video professionals.Note: For a listing of the largest video events, see our previous post The Best Conferences for Filmmakers and Video Pros.1. VidConYou can’t talk about video events without mentioning VidCon, unarguably the world’s biggest annual event focused solely on online video. Attended by the biggest YouTube stars — and the fans that follow them — the conference is a mix of those who have ‘made it’ and rising up-and-comers. Two session tracks are beneficial for video pros: Creator sessions show you ways to improve your projects and your reach, while Industry sessions focus on the changing landscape of streaming videos and the personalities/brands behind them. In recent years the focus has extended to platforms other than YouTube (the event’s main sponsor), including Facebook, Snapchat and other networks.Bonus reading: At VidCon, the World’s Biggest YouTube Convention, Rival Video Platforms Rush the Stage (via Entrepreneur.com)2. WistiaFestOver the last few years Wistia, a popular video hosting and analytics platform, has put on a small three-day event for creative video pros. WistiaFest’s focus rests primarily on creating marketing videos for businesses and agencies — and how to measure the results of those projects through online analytics. Past topics of breakout sessions include:Generating and Nurturing Leads Using VideoTools and Techniques for DIY Video ProductionMaking the Most of Your Onboarding VideosThe event is lively, fun and absolutely worth exploring for anyone looking to up their production skills and be more effective with their video marketing.Bonus reading: 11 Things I Learned at WistiaFest (via JohnBarker.com)3. InFocusAt InFocus, the target is successful independent filmmaking — whether you’re making commercial ‘films’ for a client or a narrative video. The three-day event tackles hands-on production education, as well as the logistics of raising funds and producing film and video content for both commercial and passion projects. The speaker lineup is a veritable who’s who of the top independent video pros, including Ryan Connolly, Joe Simon and other well known web and wedding videographers.4. Brightcove PlayFor those into more of the logistics of web streaming and distribution, Brightcove’s Play event has got you covered. As a platform, Brightcove focuses on multi-screen streaming, video monetizing, web players, and encoding. It’s no surprise that the topics covered at this event follow suit:Keep ‘Em Coming Back: Video for Customer Loyalty and RetentionGrowing Reach and Revenue with Syndication and SocialBrightcove’s Guide to Live StreamingThe conference is especially useful for those already using the Brightcove platform (as many of the topics covered directly address the product).Bonus viewing: Keynote addresses from past Brightcove Play events (via Brightcove.com)5. NAB Online Video ConferenceNAB is a complete frenzy of new gear and products — but that’s just the tip of the iceberg. Off the show floor there are breakout sessions and education tracks focused on different segments of the pro video industry. One conference track highlights the rapidly evolving landscape of online video — especially in regards to management and monetization of web video properties. A few of the sessions covered at this year’s event include:How to Reach Millennial Audiences With VideoHow Online Video Is Unleashing CreativityMobile Video’s Explosion: Personalized TV Has ArrivedBonus Events for YouTube Super Fans: StreamCon & Playlist LiveOnline video — and YouTube specifically — has created legions of rabid fans who religiously follow the most popular channels and web personalities. At two annual events, StreamCon and Playlist Live, the focus is on web superstars and the fans who clamor for their content. There’s not a lot to be taken away from these events from a training and education perspective, but if canoodling with the next ‘viral video’ star is your thing, well, we’re not here to judge.Bonus reading: Everyone’s a Star at StreamCon, the Convention for YouTube Sensations (via Vice) and We Went To A YouTube Convention, And It Was Insane (via Business Insider)
and learn how to turn your website into an internet marketing machine. Metropolis Creative Identify yourself! Call your visitors to action. videos blog posts , 3. Include photos and bios. Heck, even include testimonials. Your site can act like a social community where visitors can share knowledge and get to know each other. , 1. Make your site distinctive. . and Business Blogging social networks Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack You’ve worked hard to get visitors to your site! Now, make the most of it. The more prominent and the more frequent you can place your call-to-action(s), the more likely they will do it. Congratulations! They’ve come to your party — now what do you serve them? RSS feeds opt-in emails Spell out your business goals keyword searches Be sure you have a recognizable logo, a simple descriptive tagline, and an appropriate color scheme with matching graphics. Are your visitors expecting a high tech theme, a friendly place to hang out, or a lot of technical content and conversation/information? This is a guest post by Michael Flint, the president of Extreme Website Makeover party You have a flock of prospects coming to your site to learn more about you through But what’s their visual experience when they do get to your site? Does your site deliver the message of your brand? Are you capturing leads? , The theme, the brand experience, the message. Wow your visitors with a memorable experience using engaging text and imagery. , Free Webinar: Website Redesign for 2010 Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot’s VP of Marketing. 4. Once those are clear, there are few basic rules for any stylish and smart inbound marketer’s website: . Fitting all this content onto your home page can be a challenge. A good graphic designer can help you prioritize and organize your information visually. As you know, the key to inbound marketing is content. Well designed content will attract and retain an audience and become contagious — viral per say. . 2. Topics: podcasts , To answer these questions, you need to start simple: Convey your brand’s position. Download the webinar Originally published Apr 6, 2009 8:43:00 AM, updated October 20 2016 PS. We really did have a party: , a Boston-based web design and brand strategy agency.
Where Is Your Target Audience? “What is really important is to figure out where the people that you are trying to reach are,” says David Meerman Scott. If you are trying to reach executives, for instance, LinkedIn is probably a good starting place. If you are trying to reach teenagers, however, you might need to look elsewhere. In this case, Facebook would probably be the preferred platform for communication. Don’t Be Everywhere You don’t need to be on every social network in order to be a social media-savvy business. David Meerman Scott, for instance, is not on LinkedIn because he invests most of his efforts on channels like Twitter, Facebook and YouTube. The idea behind this practice is to not spread yourself thin, but to perform well on a few selected sites. Eventually, as David pointed out, it comes down to choosing the right social media networks and giving yourself permission to not stress about being present on some other channels.Photo Credit: Asthma Helper Social Media Originally published May 2, 2011 8:44:00 AM, updated July 08 2013 Topics: Maybe being on all possible channels isn’t quite as effective as focusing on a few of them. In this episode of the Weekly Marketing Cast we discuss how you can approach this question. Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
. And its not just reading — the Average Joe also watches more than 180 videos per month on sites like YouTube and Vimeo. These statistics all add up to one very educated consumer. Facebook The average person does more than 30 searches per day in Google. They also clock over seven hours per month interacting with branded content on Twitter and People are spending seconds — not minutes — on your site, so be as clear and concise as you can be with the language you use. Avoid populating your “Products” or “Services” drop-down lists with brand names, because people don’t know the names of what they’re looking for yet. Instead, use adjective-rich phrasing to explain what those products are, and introduce them to your registered trademark on the product page. And when folks click through to those pages, don’t bury critical facts about your products and services under a mountain of text. Think like your customer. Ask yourself what you would want to know, and use that answer to craft a strong thesis statement for the first paragraph of each page. Knowledge is everywhere online, in every form, and your typical internet user has a voracious appetite for learning. But from the perspective of an online marketer, this consumer is also a click-happy and easily distractible one. Employ the below tactics to make sure they click on — and stick to — your website with a purpose. Position Yourself With Simple Language How are you ensuring you get the most out of each visitor? Be Smart About Flash and Graphics Image sliders look great on home pages and give businesses the opportunity to convey multiple messages on their website’s most prime piece of real estate. But if you have a scrolling mechanism that shows six images for five seconds each, what happens if your visitor only hangs around for 20 seconds? They won’t see the fifth and sixth image in your sequence. What if those links direct visitors to your biggest money-makers, like your demo request page or free consultation landing pages? Low visibility will dictate a poor return. Lots of companies like to lead with brand messaging in these spaces, but avoid this. Prioritize your best offers, and show them first. Own Their Next Click Conversion Rate Optimization Topics: Your visitors are going to click, but it’s up to you to make sure the link is productive for your business. In addition to your main navigation links, make sure links to other web properties you own are prominently displayed on your homepage. Have call-to-action buttons and other offers above the fold so they’re as front and center as possible. And wherever you can, prove that your clicks are worth it. Visitors will never know your blog is informative and bleeding edge unless they get there, so if its normal position is in your main navigation, experiment with placing a bigger, more-blown out linking image in the margin, or even a module that shows titles of recent posts. Also, make sure your company’s social media accounts are front and center. A click to your Facebook Page or recent Tweets isn’t a loss, but a click on the back button is. Originally published May 10, 2011 12:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Sep 26, 2011 3:00:00 PM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Running out of ideas for your blog? Think about incorporating data in new ways. When leveraged well, data can breathe life and new significance into your posts. This doesn’t mean threading spreadsheets directly into your posts. Rather, you should think about how to responsibly frame the data in a way that will advance your narrative. U.S. Statistician and Sculptor Edward Tufte once called this “escaping the flatland.”By putting data into context and using it to strengthen your point, you can give readers a post that will stay with them long after they’ve left the page. Here are a few narrative techniques to think about when using data in your posts.1. Demonstrate ChangeThere is no more powerful narrative technique than using data to demonstrate change over time. In the example below, Latoya Egwuekwe uses data and maps to demonstrate the changing “Geography of a Recession” over time. The darker colors in the geographic representation indicate higher unemployment rates. As you watch the video, you can see the map growing darker over time.Lesson: Showing a striking trend of change (whether it be deterioration or dramatic improvement) not only brings weight to the discussion, but it can also evoke an emotional response from your blog readers/viewers. 2. Show DiscrepancyIsolated on its own, data can fall flat. But put a set of data into context to highlight discrepancies, and you have a strong narrative. In the example below, The New York Times highlights the discrepancy between the national budget forecasts since 1982, and the reality.The Washington Post has another great example, placing the number of jobs available next to the number of new hires and highlighting a growing skills gap in America. By showing discrepancies between perception and reality or between two sets of data, you can highlight gaps that lead to clear calls-to-action. Our own Dan Zarrella has adopted this technique in his own research by showing the difference between the perception of when emails should be sent during the week vs. the reality of when effective sends take place. 3. Show Connection or CorrelationIn this map, the Community Farm Alliance used data to demonstrate that neighborhoods without easy access to grocery stores in Louisville are also those with higher densities of fast food. The implied connection suggests that these communities have disproportionately limited access to healthy foods. Note: When showing the correlation between two things, be careful that you don’t imply causation. Be clear that you’re only showing that two things are connected in some way; not that one is directly leading to the other. 4. Give ScaleFinally, think about using data to demonstrate scale. In this chart, The Economist uses a visual representation of data to demonstrate the scale of each of the top ten employers globally.Again, scale can help you add context to your posts. What data do you have that can lend itself to this type of visualization? Did you serve more customers last year than the average number of attendees at a Red Sox game? How can you show the scope of your impact?Hopefully these four techniques help you to think about data in a new way. What ways have you used data to underscore a point in a blog post? Are there any effective examples you can share? Data Visualization
Ecommerce sites lose out on many potential sales simply because customers abandon their carts in the middle of shopping, and it’s not always because they’re no longer interested in purchasing the product (although that might be true in some cases). A great way to recover these customers without investing a lot of cost and effort is through the deployment of abandoned cart emails.An abandoned cart email is an email sent to a customer who initiates a shopping event by adding items to his or her online shopping cart but leaves the site before completing the order. These email messages can serve a number of functions depending on the customer, because there are a whole host of reasons why shopping cart abandonment may happen, both from the customer’s and retailer’s end.Causes of Shopping Cart Abandonment From the Customer’s End:Internet connection times outTab/browser accidentally crashes/closesShopper must unexpectedly leave computerUnexpected final price after taxes and shipping are added (AKA “sticker shock”)Concerns about website data securityIntent to purchase at a later time or dateSimply not ready to purchase yetLoses interest in productCauses of Shopping Cart Abandonment From the Retailer’s End:Registration required (no guest check-out)Technical issue with the web pageComplex, confusing, or complicated web formsSelection of payment options is lackingLimited shipping types and destinationsHow Abandoned Cart Emails Can HelpSince there is little you can do as a retailer to fix problems that originate from the customer’s end, abandoned cart emails are the single most effective counter-measure you can take to combat these issues. As for the errors originating from the retailer’s side: of course you should be working toward solving these problems. But you should still be sending out abandoned cart emails. Why? They will still be effective in encouraging the customer to try again, and by tracking certain metrics regarding conversion, they can even help you pinpoint trouble spots and road bumps on your website over time.How to Get the Ball Rolling With Abandoned Cart EmailsMake sure your ecommerce page captures the customer’s email address as early as possible in the ordering flow so you can reach out to all your customers no matter how far down the ordering “funnel” they get. Some websites will also ask for a contact number in order to reach the customer by phone, but most customers consider this to be intrusive when coming from online retailers. Unless your product or website is so complicated that it merits voice support, stick with the email address. You can always add a hotline number to your abandoned cart email to make it convenient for your customers should they wish to call you. Include a link that takes the customer directly back to their shopping cart.When to Send Abandoned Cart Emails to Customers Who Jump ShipHere’s a general rule of thumb: The further along in the ordering process a customer is, the sooner you should send an abandoned cart email. If they abandoned their cart relatively early in the ordering “funnel,” wait a few days to remind them about their purchase. If sending more than one email is feasible, you can also consider a tiered approach, where a series of automated emails are sent at different time intervals following an abandonment episode. It is recommended to send the first within an hour of cart abandonment, a second within 24 hours, and a third and final reminder at the 72-hour mark. Any more than this, and your customer might start to cry “spam,” so be aware of the impact that too many reminder emails can have.Content That Should Be Included in Your Abandoned Cart EmailIt’s important to include a statement addressing why your customer is receiving the email. Make sure it doesn’t sound too Big Brother-ish and that you’re watching his or her every move on your site. Simply notify the customer that his or her transaction was not completed, and offer some guidance back to the cart. Be sure to include contact information at the end of the email in case the customer had an unanswered question that will help complete the transaction.Sample Template for First Email:Hello [Insert Recipient Name],Thank you for visiting [Insert Company Name]!We noticed that you didn’t complete your order, and we wanted to do everything we can to help. To complete your order in two minutes or less, simply revisit your shopping cart by clicking this link [Link to Shopping Cart].If you have any questions about our products/services, please contact us using one of the following methods:[Insert Phone Number] or [Insert Email Address]Please let us know if there is any other way we can help.Thanks,[Personal Signature]Are you effectively leveraging abandoned shopping cart emails in your ecommerce marketing strategy? Topics: Ecommerce Sales Originally published Nov 17, 2011 8:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack