with the current hot food and beverage industry as well as the Internet O2O add new impetus to the food and beverage industry, more and more people began to focus on the food and beverage market and began to join the catering industry. So for the start-up, do catering industry, is to do direct brand or do join?
food and beverage franchise is a contractual relationship between the headquarters and the franchisee. Headquarters to provide a unique business to join the franchise, and give the personnel training, technical training, business management, commodity procurementguidance and help the franchisee to pay the corresponding fees to the headquarters. To join the business venture capital and reduce the cost of time, capital and other start-up costs.
headquarters has brand, trademark, management techniques can be used directly, rather than to their exclusive business, both in terms of time, money and mentally relieve a lot of burden, for no business experience of people, can be conducted in a relatively short period of time, directly reduce the early advertising and product development cost.
2, with successful experience
brand outlets will put a join based on do success, it will have a brand store each link of standardization system and accumulated many years of successful experience, this will make the franchisee detours, reduce the time and cost of capital.
3, to provide new counseling
excellent headquarters, in order to improve the goodwill of the entire chain, will always be the development of specialized, high value-added products, product differentiation to lead the competition, the franchise can not be set up by the development sector. In addition to product development, kitchen technology training, the franchisee can get management guidance, because the headquarters staff have received professional training, catering processes such as 4D management, which is just for the start-up is welfare.
4, advertising advantage
brand food and beverage has a mature brand market, whether it is the product or visual hammer has been deeply rooted in the hearts of the people, to join the brand no longer consider playing brand market, directly into the marketing link can be.
5, the distribution of goods worry, time-saving and labor-saving
if your own business, commodity, purchase of raw materials, are likely to have difficulties, and stores for the headquarters of mass production and custom, even the equipment, dining tables and chairs, and other miscellaneous equipment, can buy cheap. As long as the franchise headquarters purchase, unified distribution, not only can reduce the cost, but also to ensure the supply of goods, to worry, save time and effort.
startup, as a result of