Beijing, April 30, the twelve session of the Standing Committee of the National People’s Congress (NPC), the fourteenth meeting of the Standing Committee of the National People’s Congress (NPC) voted on the 24 revision of the advertising law. The new advertising law will come into effect on September 1, 2015. The advertising supervision and management department administration for Industry and Commerce Director Zhang Guohua said today in GOV.cn interpretation of the new "advertisement law", advertising law revised new regulations on Internet advertising, but Internet advertising forms many specific problems can not detailed provisions in advertisement law a law, after the introduction of a dedicated to the Internet advertising management approach.
Zhang Guohua pointed out that the Internet is a new thing, not on the Internet advertising section in the current advertising law, the new advertising law has provisions on the Internet such as Internet advertising, advertising should be a key to shut down email without permission cannot send. But the Internet advertising form, the technology is more complex, specific problems in the advertisement law of such a law can not be set very fine, after the introduction of a specialized Internet advertising management approach, which is also reflected in the new advertising law.
Zhang Guohua said the AQSIQ is commissioned by the Zhejiang provincial Trade and Industry Bureau in the construction of Internet advertising monitoring center. Now the initial set as the main 1000 monitoring sites, the monitoring to the Internet illegal advertising, according to the IP address, registered distributed to the local business to do. However, Internet advertising is more complex new things, sometimes in accordance with the IP address and registration may not be able to find. In addition, there is no regional Internet advertising, the world, all over the country can be seen, so difficult to determine who is the main body of the case, and sometimes the server is outside, which also brings difficulty to the case. There is advertising judgment, such as link ads have a crawler technology, point keyword or search, ads will appear, the attribution of responsibility problems, these new problems are still in the research of quality inspection administration. In the upcoming Internet advertising management approach, which can now have been identified.