in November 8th, at the sixth annual meeting of China online retail, dangdang.com CEO Li Guoqing said that the electricity supplier website sales scale and capital advantage isn’t everything, can not scale economy, capital can not play a decisive role in promoting the development of e-commerce in enterprises.
Li Guoqing said that before the business enterprise is generally accepted that a certain sales scale will have greater imagination, but now it seems, only in a different category in the industry to do the lead, can have the advantage of scale. Economies of scale can also be built on a large scale in order to build the supply chain, procurement and service advantages, in order to enhance the gross margin".
Li Guoqing said, at present in dangdang.com books category sales have accounted for 20% of the total national book sales (supplementary subject except), occupy the absolute advantage, the future will gradually expand to talk about the advantages of cosmetic skin care products, baby products, Home Furnishing products category.
Li Guoqing believes that at present only rely on capital advantage can not completely win, behind the Alibaba, Tencent, Jingdong mall investors may wish through capital advantage beat competitors, but if money can decide everything, will not have the entrepreneurs".
Li Guoqing said that the capital is not omnipotent, in the existing market, 3 billion U.S. dollars can not be emptied of e-commerce. (end)