electricity supplier Wars (Tencent technology plan)
Tencent technology fan Rong reported on August 22nd
has lasted nearly a week of home appliance price war with Liu Qiangdong (micro-blog) died down and come to an end. But Gome Suning Jingdong (micro-blog) shelling price information is purely speculation continues to issue intensified.
no longer hold the chairman of Suning Appliance Zhang Jindong yesterday said publicly: "those who rely on the price speculation, capital transfusion of enterprises, but by eating stimulants for short-term expansion." The United States and the United States will be integrated online and offline gross margin, operating costs and net profit rate comparison, to refute the cost of the front of the Jingdong is lower than the cost of the United States, Suning and other lines of argument. In this price fight, between Jingdong, Suning and Gome battle and uncharacteristically, be in full swing, home appliance supplier performance out of the "calm" fantastic for the industry.
many times throughout history, the price war Gome and Suning online have been rushed to the supplier sent a letter to withdraw or out of stock and counter to stop, had GREE exit the United States and a series of events, which reflects the importance of supplier pricing.
supplier of the attitude of the home appliance price war? "’Jingdong VS Suning Gome’ is a marketing war, if ‘Suning VS Gome’ that is the real price war." Marketing Manager of a market arrangement of color TV enterprises before the three phrase, he also said the science and technology Tencent. At present, the mainstream products 90% of all electric brand sales are not in the Jingdong to sell, the price war where playing? By a poop or non mainstream products to do low-cost, is the real price war? Price cuts such as Jingdong, Suning, Gome said, the supplier will do does the "
?In the eyes of the
supplier price war: only the marketing price pressure
the supplier said, because the mainstream products 90% appliance brands are not sold in the Jingdong, Jingdong and Gome, Suning product price in the price is not comparable, it is a businessman with non mainstream models and poop to do marketing.
as early as 5 years ago, home appliance suppliers in order to prevent the emergence of vicious competition, for the introduction of different products online and offline." He believes that this is the price of Jingdong products often show no status, and consumers can not Jingdong, Gome, Suning parity between the reasons.
but Tencent reporter was informed that these online and offline for different products, most of the changes on the model, the function and quality is not much difference. "But consumers mainly through the model of the product to parity."
in addition, Suning and Gome, the Jingdong to take that, by the supplier as more Jingdong formed "stop line to buy appliances cheaper than the line" guidance of public opinion, and not the real challenge.