Tag: 不准不开心上海qm

Warriors on TV: Chris Mullin embraces his new role as analyst

first_imgRelated Articles Warriors resemble team of old, Kevon Looney isn’t ready, and other thoughts from loss to Trail Blazers SAN FRANCISCODecked out in a snazzy gray suit and rocking his trademark buzz cut, Chris Mullin is ready for his closeup.He and Garry St. Jean are perched under the bright lights of the NBC Sports Bay Area studio — atop a gleaming set designed to resemble the key on a basketball court.The lesson is about to begin.center_img Why the …last_img

OSU small farm conference and trade show

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Got some land and aren’t sure what to do with it?Whether you’re a small farmer who already has farming operations underway and wants to learn more options, a landowner wanting to put some unused acreage to work, or even a large-scale farmer looking to put some fields to other profitable use, the “Living the Small Farm Dream” conference may have the answers.The April 2 small farm conference and trade show is designed to help make landowners and small farm operations more successful, profitable and sustainable, said Tony Nye, an Ohio State University Extension educator who coordinates OSU Extension’s Small Farm Program.While the event is targeted to small farmland producers typically with less than 100 acres of land who are looking for production opportunities, the conference is open to anyone who has land and may be looking for information on opportunities for additional income, Nye said.“The conference is open to anyone who has aspirations for alternative enterprises for their land, or wants to focus on management and marketing skills to enhance their current farm enterprises,” he said. “The conference caters to those who are looking to start a farm enterprise or those already running one and want to enhance their production, marketing or management skills.”Researchers and educators with OSU Extension and the Ohio Agricultural Research and Development Center, as well as industry experts, will conduct the conference sessions. The conference is from 8 a.m. to 3:45 p.m. at OARDC’s Shisler Center, 1680 Madison Ave., in Wooster. Participants will have the opportunity to attend a trade show featuring agricultural vendors and agencies offering assistance to beginning farmers.Topics to be presented at the conference include:• Vegetable production and season extension with tunnels.• Selling eggs and poultry meat.• Grass-fed beef.• Raising small ruminants.• Basic vet and livestock health skills.• Farm labor and communication.• Farm business plans.• Maximizing pasture with rotational grazing.• Using and evaluating hay.• Pumpkin, strawberry, and bramble and grape production.• Soil health.• Cheese making.• Organic systems planning.• Pesticide application for small acreages.The conference is an outgrowth of the Ohio New and Small Farm College, an eight-week program created by OSU Extension that offers an introduction to the business of small farming for those who are new to the industry. The program offers information on budgeting, business planning and developing a farm structure, among other issues.Registration for the “Living the Small Farm Dream” conference is $60. The deadline to register is March 25.For more information or to register, go to agnr.osu.edu/small-farm-programs or contact Nye at 937-382-0901 or nye.1@osu.edu.last_img read more

Add Your Tips to the Geocaching “Rules of Thumb”

first_imgOpa&PKGeocachers Opa&PK recently sent a letter to Groundspeak Headquarters titled, “Opa’s Rules of Thumb for Caching.”  The rules embody lessons learned over years of geocaching. The team has been geocaching since 2003 and has found more than 2000 caches.Opa taught geocaching classes with another geocacher, Lynn from “QuantumFarms.”  The experience helped Opa develop the rules you’re about to read.Opa says, “I do think they could be used as a teaching tool for ‘newbies.’ Even though tongue-in-cheek, every one has a practical application as well.”Here’s ten of the rules that they discovered on the geocaching trail:1- No matter how much advance research you do, the cache will be on the other side.2- Any references to water/swamps/mosquitoes/tics in a cache’s description or log entries should be believed.3- Always take the official bushwhacking distance and multiply by 3.62.Opa, packing spare batteries, at the Original Cache4- Waterproof footwear isn’t waterproof — unless the water is already inside.5- You are allergic to some form of plant life; you just don’t know which one yet.6- Always carry spare batteries, always.7- If something looks out of place for the locale, it could be the cache.8- If something looks absolutely authentic for the locale, it could be the cache.9- Sometimes you have to just trust the instruments; at other times go with your experience and instinct.  The trick is figuring out which approach to use for THIS cache.10- Excessive coffee drinking does not go well with caching.There are many more rules out there. Post a comment. What rules of thumb would you add?Share with your Friends:More SharePrint RelatedGeocache, geocache, wherefore art thou? — Juliet’s Balcony (GC49T24) — Geocache of the WeekDecember 4, 2014In “Geocache of the Week”5 Film Genres GIFF Audiences LoveJune 5, 2018In “News”January’s Geocacher of the MonthFebruary 27, 2015In “Community”last_img read more

Race Shapes Teen Facebook and MySpace Adoption, says danah boyd

first_imgRelated Posts dana oshiro Why Tech Companies Need Simpler Terms of Servic… Tags:#Analysis#start Top Reasons to Go With Managed WordPress Hostingcenter_img Two years ago, ethnographer danah boyd had the blogosphere abuzz with her look at class-based divisions between teens on MySpace and Facebook. The esteemed Microsoft researcher found that Facebook’s collegiate origins encouraged a group of slightly more educated mainstream community members. Meanwhile, MySpace encouraged self-expression and the organizing of subcultures. boyd’s latest paper entitled, “White Flight in Networked Publics? How Race and Class Shaped American Teen Engagement with MySpace and Facebook” suggests that those same origins also propel race-based divisions. She likens the mass teen migration from MySpace to Facebook to “white flight”. “White flight” refers to the 20th century exodus of Caucasian Americans from urban centers to what were believed to be the “safer”, more racially homogenous and affluent suburbs. She describes how teen language about MySpace is similar to that used to describe city dwellers in the 1980’s. The city dweller narrative is that it’s for “dysfunctional families, perverts and deviants, freaks and outcasts, thieves, and the working class. Implied in this is that no decent person could possibly have a reason to dwell in the city or on MySpace.” Considering the parallels between white flight and the move from MySpace to Facebook boyd writes, “The suburbs of Facebook signaled more mature living, complete with digital fences (privacy settings) to keep out strangers. While formal restrictions on who could move lifted in September 2006 (when the service moved from being a collegiate service to a public one), the more subtle network-based disincentives did not.” After white flight, boyd describes the urban decay that followed including a reduction in investment, reduced property values, increasing unemployment (as jobs moved to the suburbs) and a rise in crime. She likens untended MySpace profiles to an abandoned and graffiti-covered city and spammers to street gangs. boyd believes that while teens do not directly reference racial divisions in fleeing MySpace, the aesthetics of “bling” and “hip-hop culture” often criticized by new Facebook users do have racial overtones. Says boyd, “While Facebook’s minimalism is not inherently better, conscientious restraint has been one [cultural] marker of bourgeois fashion.”In other words, the text, images and videos we choose to share amongst our friends through social networks are the cultural markers that reveal our racial identities. While boyd cites a number of reasons for racial divides online, one thing is certain. She writes, “Neither social media nor its users are colorblind simply because technology is present. The internet mirrors and magnifies everyday life, making visible many of the issues we hoped would disappear including race and class-based social divisions in American society.” To download her draft paper visit danah.org/papers/2009/. A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

HubSpot’s Top Five Inbound Marketing Webinars of 2009

first_img Scientifically proven best practices for getting people to talk about your business online ) Creating content to attract more customers to your business Download it now ) that not only can social media be apowerful part of your marketing mix, but that more and more marketers andsmall business owners are devoting time to it, and figuring out how tomake it useful to their businesses. Download it now.  A CEO’s Guide to Internet Marketing (2)  How to leverage a social media community to share and promote your content How to Use Social Media to Manage Your Company Brand Online ( ( (4)  social media Download HubSpot’s Inbound Marketing University online training program . Lessons from social psychology, memetics, and statistics to understand what motivates people to share information ) Download it now Topics covered: How a CEO should use social media sites like Twitter, Facebook, and LinkedIn IMU includes @rickburnes Fellow inbound marketing geeks, fasten your seat belts. We have some fresh data for you: Topics covered: further evidence How to incorporate social media into your overall marketing strategy ) How to hire a marketing team in this changing world How to convert social media visitors into leads and customers Social Media for Lead Generation Ways to attract more website visitors and leads from social media ) How to Use Social Media to Attract More Customers @rickburnes @danzarrella . center_img Topics Covered: The history of word of mouth marketing, from pre-web to online For us, this is   ( How to measure and evaluate the ROI of your social media marketing efforts Topics covered: So, without further fanfare, here’s the list: How to track and monitor your brand in social media (3)  The changing nature of marketing and how to transform your business How to use social media to connect with customers online How to incorporate social media into your overall marketing strategy  top HubSpot inbound marketing webinars of the year. Tools to help you manage and measure your social media efforts How a CEO should communicate to the company and board about what is going on in marketing Download it now  ( Of the dozens of webinars we did at HubSpot this year, four of the top five covered Topics covered:  (@ bhalligan The Free Inbound Marketing University Online Training Program . The program drills into each component of inbound marketing and prepares you for the Inbound Marketing certification exam. Download it now (1)  (5)  How to measure and understand which of your marketing efforts are working 13 free webinar classes and notesheets How to attract more website visitors from social media sites .  . The Science of Social Media @BrentLeary Originally published Dec 22, 2009 8:30:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

6 Ways to Screw Up Your Social Media Strategy

first_imgWe all make mistakes when we’re learning something new. That philosophy stands true for business people and school children alike. So what separates those who learn and succeed from those who learn and fail? Why, it’s the correction of one’s mistakes and seeking improvement, of course! Social Media Strategy integrating social media I won’t call anyone out specifically, but unfortunately, I see this a lot. (And I mean, a lot.) I applaud businesses that take the first big leap in How to Screw Up Your Social Media Strategy “I’m not getting social media results right now, so clearly it’s useless.” Whoa, there! Did you even give it a solid chance? When you go to a networking event, do you expect to develop strong business relationships with all 50 attendees that very evening? I imagine you understand it will take multiple weeks, perhaps months of meetups before you develop solid relationships with every person. Similarly, it takes lots of commitment and nurturing to develop a successful community through any social network, too. creating a Facebook Page Only marketing people can successfully represent your company, right? Wrong! By allowing all employees to tweet company content, discuss what they’re working on, or announce special news, your business’ reach just tripled… quadrupled. (You count your employees and do the math.) That’s very valuable, especially when you’re all-hands-on-deck regarding a specific announcement. ” 1. Set up your profile, and ignore it forever. 6. Give up after three weeks. At HubSpot, our social media policy is pretty simple: “Use Common Sense.” And we encourage others to adopt that same attitude. When you’re interacting through social media channels, the name of the game is fast and nimble. Unless you have a person dedicated to reviewing social media content who also has the response time of a tennis player, you’re shooting yourself in the foot. Create a list of the type of content you want published, and trust your employees from there. You’ll be glad you did.  4. Have management review all social media posts and responses before publishing. So what do you think? Are you guilty of making any of these mistakes? How have you improved? What other social media mistakes should businesses avoid? What do you think?center_img No way you’d ever want to hear others’ opinions, would you? There are two valuable benefits that come from posting content that encourages a response: 1) healthy debate or discussion, and 2) the natural ‘viral effect’ that develops from heavily commented and shared content on Facebook and Twitter. Sure, it’s much easier to post a link, and leave it at that. But the value of that post increases significantly if you say, “Here’s a resource. as a new component in their marketing strategy every day. Are you making any of the following social media strategy faux pas? No worries if you are. Just don’t do it again. 😉 Photo Credit: Originally published May 26, 2011 9:00:00 AM, updated October 20 2016 Marketers and business owners are 2. Ignore customers and followers in need. 5. Never encourage discussion. 3. Discourage non-marketing employees from representing your company. inkytwist or LinkedIn group, giving their customers and fans a new home to communicate with their business. But frankly, if you don’t listen, check in, and say hello every once in a while — it’s not very valuable! Topics: Now that’s just mean! However, I’m sure your business wouldn’t outright ignore a person. (Right?) More likely, you simply didn’t see that person’s request. That’s why it is so important to develop solid social media monitoring habits so you always catch notice of these calls for support. Because even if you simply didn’t notice a tweet or Facebook post, that person might just assume you don’t care to help. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Why Focusing on Blog Word Count Is Stupid

first_imgRemember that kid in class who always asked your teacher how long his term paper needed to be? Most teachers (the good ones) responded, “However long it needs to be.” Length as a poor indicator of content quality rings just as true in business blogging as it did in school.Just compare Brian Solis’ latest 1,000-word blog article with Seth Godin’s latest 100-word post. They’ve both been shared hundreds of times on major social media networks; so what gives? Let’s break down the reasons why word count in business blogging is unimportant and talk about the more important things you should be focusing on for your blog instead.Download 6 Free Blog Post Templates NowWord Count Doesn’t Matter, But Mobile Optimization DoesAccording to mobiThinking, half a billion people worldwide accessed the mobile web in 2009. That number is expected to double by 2014. In fact, in the U.S. alone, 25% of mobile users are mobile-only, meaning they don’t even use a desktop, laptop, or tablet to access the web. It’s unwieldy for mobile readers to browse through content on mobile screens that are too small to display it.What You Should Focus on Instead: Optimize your blog for a mobile environment. Your blog should load to fit screens on an iPhone, BlackBerry, and Android device so users don’t have to scroll and pinch to make your content fit. Then either write short-form content that can be easily absorbed by professionals on smartphones, or long form content that displays nicely on them.Word Count Doesn’t Matter, But Effective Formatting DoesPeople aren’t reading every word on the page. Readers have short attention spans, and they’re scanning your content for its main takeaways. The July Google Analytics Benchmarking Newsletter tells us the average time on site in the U.S. is 6:06 minutes, viewing 4.7 pages per visit. That averages out to people spending a little less than a minute and a half on each page of your site. That doesn’t sound like an in-depth read.What You Should Focus on Instead: Make it easy for readers to absorb the main takeaways by getting really good at formatting. Include images, break up content with bullet points and numbers (like Godin), and use bolded text to tell the reader where to focus their attention (like Solis). This will make it easier for people to glean the main takeaways, thus more likely they’ll keep reading your content and sharing it with their social networks.Word Count Doesn’t Matter, But Clarity & Depth DoSome topics take 100 words to explain, some take 1,000 — and that’s okay. Great bloggers are concise in their writing. They recognize that some great points may only take a couple hundred words to get across, and they avoid writing more just for the sake of writing more.However, if a longer blog post will make communicating your idea more effective, will ultimately help your readers either learn how to do their jobs better, or provide them with valuable content that they can share with their networks to make them look super smart, then let the words flow. Just as belaboring a simple point will increase your bounce rates, trying to squish a complex concept into an arbitrary low word count will disappoint readers who expected a deeper discussion of the topic when they clicked on your blog post.What You Should Focus on Instead: Before you start writing, put in time up-front to narrow down the scope of your topic and outline the points you want to cover. Completing this exercise will help you understand if your topic is appropriate, or if you’re writing about something that is better covered in something like an ebook or whitepaper. And if you refer to other concepts throughout the blog post that require more in-depth discussion, don’t be afraid to link to longer form content you’ve developed around that topic. It not only enhances the reader’s experience, but it also helps move them through your site to landing pages that can capture them as leads.Have you found your shorter blog posts perform better, or do your readers prefer lengthier blog articles?Image Credit: Maria Reyes-McDavis Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 11, 2011 1:30:00 PM, updated October 02 2019last_img read more

What Are Tracking Cookies? [FAQs]

first_imgThis post originally appeared on Inbound Insiders, a new section of HubSpot’s Inbound Marketing Blog. To read more content like this, subscribe to Inbound Insiders.Mmmm, chocolate chip! Oatmeal Raisin! Oreos (more addictive than cocaine, apparently)! Yes, many of us have a weakness for cookies — but those aren’t the ones I’m talking about.What I’m referring to are tiny files stored on our computers when we visit certain websites that provide information (such as a name, username, or email address) in a form.How Do Cookies Work?When a web server reads the cookies it previously placed on your computer, it can deliver a page tailored specifically to you or report information about you and your browsing habits back to the site owner.Ever made a return visit to a website and been greeted by name? That’s because on your first visit, a cookie was installed. When you came back, the website server read your cookie and recognized you.How Might a Marketer Use Cookies?Since cookies can also be considered food, let’s go with a tasty analogy to help you understand why cookies are so important for marketers.You walk into the diner where you have breakfast every morning, and just like every other day, Ethyl comes to your favorite corner booth and asks what you’d like when she should know exactly what you want: The usual!You don’t mind the first time or two, but when day after day, no one remembers you and your preferences, you start to feel more like another restaurant check than a human being. You might even start looking for a new breakfast joint.Effective use of cookies can give your website the feel of a comfortable diner. You’ll find it keeps people coming back for more. In fact, HubSpot found that personalized content performed 42% better than standard content!On the example landing page below, our servers look for cookies to give the viewer a more customized experience. The content shown below is triggered if the visitor belongs to a particular contact list (in this case, people who have downloaded our Online Marketing ROI ebook).If the company name is on file, it appears in the title. Since the visitor already has the previous ebook in the series, a link is provided thatballows them to quickly grab it again. It also addresses the visitor by name. Form fields that have already collected certain contact information, such as company name, are replaced by new fields like job title. By doing this, we avoid asking for the same information over and over again. No more, “How do you want your eggs?” Every. Single. Day.On the very same page is another version of the content that is shown to contacts who haven’t yet downloaded our ebook. Since the spreadsheet will be a lot more useful to people who have read the ebook, this content suggests that they download that offer as well. If they are an existing contact, we can address them by name and use their company name in the title.If we have no information at all on the visitor, they will see default content. Next time they come back, though, we’ll know who they are and be able to provide a more personal experience.Don’t be an “Ethyl.” Remember your visitors, their behaviors, and the things they have told you about themselves. That way, you’ll always keep that corner booth full!Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media, an inbound marketing agency in Wilmington, North Carolina. Originally published Nov 6, 2013 2:00:00 PM, updated February 01 2017 Topics: Marketing Analytics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

8 Mistakes Brands Make With Instagram

first_img Originally published Mar 19, 2015 11:00:00 AM, updated February 01 2017 Mistake #4: They Misuse HashtagsIt is entirely possible to misuse hashtags on Instagram, whether you’re using too few, irrelevant ones, or none at all.Similar to other social networks, hashtags play an important role in the discovery process on Instagram. Lesser-known brands or brands with low follower counts can utilize popular but relevant hashtags to build momentum and increase their content’s exposure.In addition to discovery, hashtags can help build brand awareness. Consider creating and promoting branded hashtags as a part of a more in-depth strategy.When it comes to an optimal number of hashtags per post, a QuickSprout infographic points out that posts with 11 or more hashtags received nearly 80% interaction, compared to just 22% when using 10 and 41% when using two (Instagram limits the number of hashtags allowed per post to 30).Furthermore, AgoraPulse found a direct, positive relationship between hashtags and engagement, likes, and comments.In terms of relevancy, don’t misuse hashtags in an attempt to increase exposure. This is a surefire way to lose credibility and come off as lazy on a network that was built on authenticity and quality.Who’s doing it right? GoProGoPro is the creator of the “world’s most versatile camera,” a favorite amongst extreme athletes, amateur photographers, and pets around the world. According to TOTEM Analytics, GoPro grows in follower count on Instagram by roughly 221k / month and is one of the most popular brands on the network.With 4.3m followers, GoPro could probably eliminate hashtags completely without sacrificing engagement. The brand chooses to leverage the discovery mechanism and it’s just one of the reasons they’ve created such a memorable Instagram presence.Below is a GoPro post that gets a couple things right in the hashtag category. For starters, they’re utilizing more than one hashtag. More importantly, they’re utilizing hashtags that are relevant to the photo.Mistake #5: They Purchase Followers / EngagementLike it or not, buying and selling Instagram followers and engagement is a big business. If you don’t want to spend the time building your following organically, Instagram is likely a waste of your time to begin with. If you need another reason not to purchase followers and/or engagement, the network is cracking down on fake and spam accounts, and they’re taking them out in massive numbers.Overall, engagement rates on Instagram are on the rise. The easiest way to tap into this growth is (as I mentioned before) through quality content and a consistent posting schedule. According to Simply Measured’s study, the Interbrand 100 received over 130 million total engagements in Q4 of 2014 (photos accounted for 93% of those interactions).That’s a lot of real engagement.Who’s doing it right? NikeNike is a multinational corporation known for their footwear, apparel, sporting equipment, and services. The brand is often referenced for their innovative marketing strategies, and they’ve earned an impressive Instagram audience with close to 13m followers. On average, each of Nike’s Instagram posts garners 128k likes and close to 900 comments according to PicStats. In addition, TOTEM Analytics shows that Nike grows in follower count by roughly 1m / month.Although they only posts 0.45 times-per-day on average, Nike’s attention to quality, compelling and influential messages, and an ability to create genuine connections with their audience through photo and video is what’s earned them one of the most dominant presences on the social network.The high-quality photos, captivating captions, utilization of location tagging, and branded hashtags are working well for the brand as you’ll see below. Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than 300 million accounts.In addition to the network’s impressive growth, users are also highly engaged with the platform. Each day, half of all users use the app and spend an average of 21 minutes on the app. Top brands have quickly realized the potential Instagram presents.Download the complete guide to using Instagram for business and marketing here.Simply Measured’s Quarterly Instagram Network Study (Q4 2014) found that 86% of Interbrand’s 2014 Top 100 Brands had an Instagram account, which was up from 71% the year prior. Instagram is quickly turning into the go-to network for brands looking to drive engagement.Whether you’re considering joining, are brand new to the network, or need tips and best practices to get more out of the app, I’ve gathered 8 of the most common mistakes brands make on Instagram backed by the ones that are creating a memorable presence. Mistake #1: They Lack a Goal-Driven StrategyInstagram offers brands a means of telling their story through photographs and video clips. The network is ideal for showcasing products being used in real-life situations, showing the progress of something through photos over time (such as the construction of a vehicle, the making of a new record, showing a new office space from empty to furnished and functional, or a new or favorite recipe from ingredients to the plated final product), or even answering frequently asked questions through short video clips. Possibilities are near limitless on Instagram, but like any other form of digital marketing, you’ll want to define goals early on and create a strategy to help you reach them.Whether you’re on Instagram to increase brand awareness, showcase a new product line, or add a human element to your brand, each piece of content you publish on the platform should be adding value and help you attain goals.Who’s doing it right? Quest NutritionQuest Nutrition is a nutrition company popular amongst the low carb and fitness crowds. They create nutritional food and drink products to help people reach their own health and fitness goals. According to TOTEMS Analytics, Quest Nutrition grows in follower count by roughly 15k / month. There’s no questioning how well of a job they do connecting with their audience and their lifestyles.Furthermore, they’re making it work in a somewhat surprising fashion, through video. Instagram introduced a 15-second video component to their platform back in June of 2013, and the adoption and engagement rates have been lesser than photo content. However, Quest Nutrition has found a way to make it work, driving far more engagement with video content, according to PicStats.Here’s an example of Quest Nutrition creating a “how-to” video with one of their products, all while sticking to their #CheatClean (health and wellness) message and strategy. One more for good measure. Mistake #6: They Fail to Maximize on Their FollowingInstagram users are engaged and they’re consuming and enjoying branded content at impressive rates. The social network continues to give brands huge opportunities for growth. However, an engaged following today doesn’t guarantee an engaged following tomorrow. How you interact with and leverage your Instagram following can mean the difference between flourishing and flopping on the social network.One of the simplest and most effective ways to offset the additional resources needed to create a successful Instagram presence can be found within your audience. Instagram is the perfect platform for promoting user-generated content (UGC), probably more so than any other social network. Whether you’re running a photo contest or are encouraging the use of a branded hashtag, Instagram is the perfect platform for building real relationships with real people.Give your followers the opportunity to spread your message, share your content, use your hashtags, and serve as advocates to your brand.Who’s doing it right? BarkBoxBarkBox is a monthly surprise package for dogs that includes toys, treats, and goodies. The company donates 10% of their profits to dogs in need and has already rescued 800 puppies. According to TOTEMS Analytics, BarkBox grows in follower count by roughly 32k / month.The brand has one of the funniest, most entertaining accounts on Instagram. They feature some of the most popular dogs of Instagram on their account, which has helped them promote engagement, grow their following, and promote branded hashtags. They’ve also created a VIP program that helps them earn business return via Instagram.There’s a reason BarkBox is raking in 15k likes and 1k comments average on each post.Try not to laugh (volume recommended). Social Media Fails ConclusionOver the last 4+ years, Instagram has gone from a social network known for selfies and food pics to a platform brands are leveraging to deliver meaningful messages, tell stories, and engage with people on a human to human level. We’ll continue to hear about, read about, speak about, and experience firsthand the opportunity Instagram presents to brands and marketers as network continues to grow. Brands getting the most out of the network are the ones posting quality content on a consistent basis, and are doing so with a purpose. Even brands that aren’t thought of as visually friendly are leveraging the network and seeing it work. The Instagram community is genuinely interested in connecting with these brands; so much so that they’ve expressed interest in learning more about brands and products after they’ve been inspired by what they’re posting.Are you taking advantage of what Instagram has to offer?  Mistake #8: They Aren’t Sold on InstagramDo I have enough time to manage another social network? Is it even worth joining Instagram if my business / products / services aren’t visually friendly? Do I have the right resources to create quality photos and videos? If you’re questioning whether or not Instagram has a place in your social media marketing strategy, you’re not alone.According to Rival IQ’s 2015 Social Media Trends research, 38% of marketers stated that Instagram was unimportant, with another 20% stating it was only somewhat important. As the fastest growing major social network with one of the most engaged audiences, it’s becoming increasingly difficult to overlook Instagram’s value. In less than five years, the network has grown to a whopping 300 million users who in one day share an average of 70 million photos while liking 2.5 billion.Instagram is worth the investment.Who’s doing it right? General ElectricGeneral Electric is a power and water, oil and gas, energy management, aviation, healthcare, transportation, and capital corporation. According to TOTEMS Analytics, General Electric grows in follower count by roughly 2k / month. While they may not be the first brand that comes to mind when you think Instagram, General Electric has been known for leveraging social media to connect with their audience. GE gets Instagram.The brand does an incredible job bringing their core values to life through photo and video on Instagram. In addition, they’ve found a way to take an otherwise very serious subject matter and make it educational, interesting, and exciting. Working around the clock to build, power, move, and cure the world is the theme they showcase throughout photos and videos like the following. Here’s an example of their VIP program in action.Mistake #7: They’re Overly PromotionalIs there anything more unflattering than brands posting nothing but promotional content on their social networks? Buy this, sale on this, big savings, free shipping! Overly promotional posts come across as selfish, lazy, and depending on timing, potentially distasteful. While there’s certainly a time and a place to be promotional, brands succeeding on Instagram are the ones delivering powerful and meaningful messages, visually presenting their culture, sharing quality photos and videos, and engaging with their audience.In addition, it’s no secret Instagram is a Facebook-owned entity. If you remember, Facebook made a News Feed update back in November of 2014 announcing significant drops in organic reach for promotional posts.Don’t be tacky on Instagram.Who’s doing it right? Ben & Jerry’sBen & Jerry’s is a dairy company known for their delicious ice cream, and more recently, their mouth-watering Instagram feed. According to TOTEM Analytics, the Ben & Jerry’s Instagram account grows in follower count by roughly 14k / month.Instead of posting pictures of ice cream every day (which would most likely still work for them), Ben & Jerry’s regularly shares fans’ photos on their page. What better way to get people excited about taking pictures with your product than sharing them publicly for the world to see? It’s worked well for the brand that on average scoops 20k likes-per-post according to PicStats.Below is an example of user-generated content shared by Ben & Jerry’s, along with a video post delivering a very powerful message while utilizing their product. Topics: Mistake #3: They Don’t Post EnoughAccording to a study by Union Metrics, brands post on Instagram an average of 1.5 times-per-day. In the same study, certain brands posted once an hour throughout the day and saw above-average engagement rates on almost all of their content. In addition, Simply Measured found that brand posting frequency is becoming more normalized as illustrated below.As part of your Instagram strategy, post frequency should be addressed and followed closely. Look for a happy medium between quantity and quality, ensuring one isn’t sacrificed for the other. If you determine that you’re able to post quality content 15 times-per-day, it’s important you stick to a similar posting schedule thereafter. The reason being that in the Union Metrics study, some brands experienced a loss in followers due to a lack of consistent posting.Who’s doing it right? MAC CosmeticsMAC Cosmetics is a cosmetics manufacturer founded in 1984 in Toronto, Canada. According to TOTEMS Analytics, MAC Cosmetics grows in follower count on Instagram by roughly 231k / month. A post on Instagram earns the cosmetics manufacturer an impressive 34k likes and 300+ comments on average according to PicStats.MAC Cosmetics is close to hitting 3 million followers and that’s due in part to their frequent and consistent posting schedule. It’s uncommon to go a day without seeing several quality posts from the brand. On average, they post to Instagram 4.54 times-per-day and it’s worth noting that they’re not sacrificing quality or showing signs of laziness in keeping up with this frequency. On March 5th, 2015 alone they posted 8 photos and earned an average of 33k likes.Again, it’s worth noting that the brand isn’t sacrificing quality, as you’ll see in the examples below. [VIDEO] #Regram from @QuestCooking. Succulent and mouth-watering, these Quest Crab Cakes are deliciously packed with 15g of protein! This #CheatClean recipe gives ”feeling crabby” a whole new meaning. Give it a try! CLICK the link in our profile page to get the recipe or go here – http://po.st/questcrabcakes. Macros per cake (makes 4): Calories:  169. Protein:  15g. Fat: 10g. Net Carb:  4g. #QuestNutrition #OnaQuest #15SecondRecipeA video posted by questnutrition (@questnutrition) on Mar 2, 2015 at 6:05pm PSTMistake #2: They Aren’t Focused on QualityJust as important as having a goal-driven strategy, your content’s quality may very well mean the difference between a successful Instagram presence and one that’s easily forgotten.Take a second to think about how Instagram works. Users typically scroll through a single column of photos, quickly glancing at photos and skimming captions, only slowing down and stopping when something catches their eyes or piques their interest. Other times they’re exploring content via hashtags, scrolling through a 3-column search layout until a photo or video stands out. The more focus you put on the quality of the content you’re publishing on Instagram, the more likely users will be to slow down, stop at, and engage with your account and content.Compared to other social networks, posts on Instagram tend to have a higher shelf-life. This means continued engagement days, and sometimes weeks, after your original post. In their Instagram study, Simply Measured found that a number of posts by top brands take more than 19 hours to hit 50% of their total comments, and another 10% of comments coming after 19 days.Who’s doing it right? Taco BellTaco Bell is a fast-food chain based in Irvine, California and is no stranger to effectively utilizing social media. According to TOTEMS Analytics, Taco Bell grows in follower count on Instagram by roughly 6k / month. And while you might not typically group fast food and photography, Taco Bell makes it work and is taking full advantage of the highly-engaged user base Instagram has to offer.The fast-food chain does an extraordinary job leveraging vibrant colors in their photos and creates a laidback, entertaining feel through photo and video captions. Although they only post an average 0.68 times-per-day, when they do post, it’s eye-catching, relevant, and engaging. This approach has worked for Taco Bell as they’ve built a dominant presence on Instagram, boasting 488k followers, 19k likes-per-post, and 581 comments-per-post, according to PicStats.Below are a couple of examples of Taco Bell’s energetic Instagram posts that have turned them into a must-follow on the social network. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Dear New Employee: Do This, Not That.

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 15, 2016 2:00:00 PM, updated February 15 2016 Within the past few years here at Element Three we’ve been growing as a marketing agency and elevating our brand to a place where some really smart, and capable people, want to come work for us. And people ask both me and our Director of Talent all the time, “What does it take to work at Element Three?” So, if I had a chance to meet with every single person who wanted to ask me that question, what you see here is what I’d tell them.Keep in mind that we have a very high-performance environment where we give our staff a lot of responsibility, really fast. So these are the things someone would have to master if they wanted to be able to stand out and really prove themselves at Element Three.With all that said, I really think these are applicable to lots of things that motivated people want to do, and to any organization. They’re the things that I find the best people who work for me have already mastered – and that new employees can often struggle with. You’ll note that few, if any, of these items have anything to do with the functional role they play in the organization.So, here we go.1) Have a Vision for the DayI’m starting with this one because it’s just so important. Each and every day you come to work and let your inbox determine what’s going to get done that day, you are letting go of your goals. It is incredibly easy to get sidetracked by last minute interruptions, and work will always expand to fill the time available.Have a vision for the day. Know what you want to get accomplished that day before you come in. If you don’t walk in and know that these are the two, three or four things that you absolutely have to get done to move your own priorities forward, you are going to let others move their priorities forward, and the things that you are accountable and responsible for are not going to get done.Best tip: Figure it out the night before. Set out what has to happen the next day. If you wait until you get in, the distractions will already have begun.2) Interrogate UrgencyThis one is kind of a follow to “Have a vision for the day,” because throughout the day there always seem to be “urgent” issues popping up. But just because they’re urgent it doesn’t mean they should be weaseling themselves in front of the important things that need to take place. We’ve all got smartphones that tell us who’s calling. Do you really need to take that call right now? Do you really need to be in every meeting?There’s something called the “hero complex,” where individuals think of themselves as critical to each and every decision that needs to be made in order for work to move forward. Especially when a fire drill pops up. Don’t take this the wrong way, but nobody’s that important. Not even me, the president of the company. So learn the difference between urgent and important. Don’t let the fire drills take over your day.3) Examine EmotionalEspecially when you get into a leadership position people will come roaring at you with their emotions. It could be because they’re scared that they don’t have the resources, or whatever. Often we fill our minds with assumptions and we create fears and boogeymen in our mind’s eye that really are imagined.If you don’t stop and say, “Okay, what are the things that are making you feel that way?” Or, “What’s the evidence that’s making you believe that?” you may find yourself getting caught up in their emotional whirlwind, and then nobody can think straight. And emotion doesn’t solve problems. Start by identifying the root cause and go from there and don’t let the emotion cloud your quest for the logical solution.4) Don’t Play the Blame GameThere’s not really a difference between ownership and delegation. Just because you delegated part of your assignment to someone else, that doesn’t mean you’ve passed on the responsibility too. If the project is yours, own it. If there are faults, whether it was directly or indirectly your doing, you are still completely and wholly accountable for the outcome. Too often young talent will start to say something like, “but I told so-and-so to do xyz and they didn’t. Blah, blah, blah.” I really don’t want to hear it.Also, finger pointing is not a way to make friends. You alienate the people around you because they don’t see you as being on their team, no matter what. So stop to interrogate what role you played in contributing to the unsuccessful outcome. Then learn from it and move on. I had to learn this myself the hard way. I blamed the recession for my company falling on hard times in the early days, when really what I needed to do was look in the mirror and realize I was the one unequipped to lead an organization through a tough economy. Lesson learned on my part, and it won’t happen again.5) Work Hard. Show UpI’m not trying to make some kind of clever analogy here folks. When I say “Show up” I mean to show up. As in, physically show up. As a mother of three young girls, believe me when I tell you I’ve got a lot on my plate that could keep me home all day. So when I hear what I like to call “minor tragedies” keeping people from work (“my cat had a hairball,” “there’s two inches of snow on the road”) It doesn’t go over well.Clearly, if there’s something in your personal life that requires you to be out of the office, then address it. But everyone at Element Three has a laptop and can access our cloud server from almost any location. So if you have to be out of the office, that doesn’t mean you can’t still “show up” to a certain extent and get your work done. And yes, we do allow our employees sick days and personal days. My point here is simply to not use minor excuses to get in the way of your work.6) Try. It Gives you Experiences. Experiences Give you Wisdom.It doesn’t matter what kind of GPA you left college with. I don’t care how many extra classes you took. What you experienced in college pales in comparison to what you’ll be experiencing in the real world. So work hard early in your career. A lot of work can lead to a lot of success. It gives a you a broader collection of experiences.Say yes to more than you say no to. Be willing to take chances. Ask questions even when you think you know the answers. Nobody ever walked the first time they stood up. So get into the thick of things and learn. This doesn’t mean you have to go in there alone with no back up. If you need help, then ask. But don’t just sit on the sidelines and watch. As they say, “Otherwise you have nothing to talk about in the locker room.”7) We Judge Ourselves by our Intentions and Others by their BehaviorThis one’s a little different. It’s an observation. Not necessarily an action to take. But I believe this is a big lesson. So it goes like this: when we say we’re going to do something, we kind of give ourselves credit for having done it, even if we haven’t. It’s because our intention was to get it done on time.It doesn’t matter that we didn’t do it. We still like to take credit for the fact that we took it on – because we feel like we’ve mostly completed what we said we would. Whereas when you’re on a team with someone else who isn’t completing the tasks they were assigned you judge them solely by their behavior. So keep this in mind as you take on tasks. Are your intentions and behavior really aligned? Don’t be patting yourself on the back just because your intentions were grandiose, but your behavior far less so.8) Know YourselfTeach others your weaknesses so they know how best to work with you. We have something at Element Three we use called the DISC® profile. It’s a personal assessment tool that breaks people’s personalities down into four distinct categories. We get our teams together to talk about where each individual in that team falls within the profiles, it’s funny how many people just assume that everyone else is just like them. But they’re not.If you know that you’re not comfortable with making snap decisions, let the people you work with know that. That’s just one example, but just because we’re all different, that doesn’t mean we can’t all work as one. And once you’ve recognized your differences and weaknesses, learn how to manage yourself. Be reliable for your co-workers. Same thing with being organized. Be as organized as you can – if not for yourself, then for others.9) Be VulnerableI’ll keep this one short. If you feel it, then say it. Because everybody in the room is probably already reading it in your body language anyway. I should also say to say it respectfully and professionally. Practice Emotional Intelligence.10) Go With the FlowDo what you can with whatever you’re given to tackle the task. Not everybody is sent into battle with everything they need. Improvise. Change is a constant in many organizations – learn how you can use change to expose yourself to new opportunities and new skills – don’t let it push you off your game because it challenges what you ‘thought’ was going to happen. Run towards it.Do This, Not ThatI could probably keep coming up with these observations forever, not because my employees are that heavily in need of adjustments, but because I enjoy finding solutions that can help my team be more successful in their careers. In many cases, it means looking at struggles I’ve had myself and sharing the solutions that I’ve found helped me. Perhaps I should end this with a bolt of lightning that’s just struck me that I’d start with on my next list of suggestions for anyone asking, “What does it take to work at Element Three?” And that suggestion is this: Know when to close the computer and go home to your family for the evening.last_img read more