…to stand trial next MondaySudesh Rambhajue will next Monday answer to allegations that he attempted to murder his father-in-law, Latchman Narine Persaud, on September 18, 2015 at Vergenoegen, East Bank Essequibo.Accused: Sudesh RambhajueRambhajue had been charged with felonious wounding committed on Narine Persaud, but at Tuesday’s arraignment before Justice Brassington Reynolds at the Demerara High Court, he denied both counts.The defendant did not have legal representation, but the court nevertheless empanelled the matter, giving the accused almost one week to obtain the services of an attorney to defend him in court.Rambhajue told the court he could not afford to retain an attorney and requested that the State provide representation for him. However, the court’s view was that such charges do not necessarily require the State to provide legal counsel.Prosecutor Seeta Bishundial is leading the State’s case, and is assisted by fellow attorneys Narissa Leander and Tiffini Lyken.It was previously reported that Narine Persaud claimed to have been attacked by the suspect after he had asked him to move out from his house. However, Persaud explained that after Rambhajue had ignored his request, he sought to repeat it when he saw the man approaching his home on the evening in question.Narine Persaud reported that the man became annoyed, and stabbed him before fleeing the scene.Several witnesses are expected to testify when the matter is heard next week.
Luvuyo Rani’s Silulo Ulutho Internet Café, which started out as a small business in Khayelitsha on the Cape Flats, is changing the lives of students and adults who would otherwise have no opportunity to become computer literate. (Image: silulo.blogspot.com) MEDIA CONTACTS • Luvuyo Rani Silulo Ulutho Internet Café +27 21 361 3212 RELATED ARTICLES • Meet a top social entrepreneur • Teaching teens to fish • Saving the world a drop at a time • Meds on wheels for positive change Wilma den HartighA South African entrepreneur is providing residents from some of the country’s most impoverished areas with an opportunity to access the internet and learn about computers.Luvuyo Rani’s Silulo Ulutho Internet Café, which started out as a small business in Khayelitsha on the Cape Flats, is changing the lives of students and adults who would otherwise have no opportunity to become computer literate.Since 2004 when Rani first opened the business with his brother and a friend, the demand for Silulo Ulutho’s services has grown so much that he’s opened 18 stores in Khayelitsha and five in the Eastern Cape in Queenstown, Butterworth, Mthatha and East London.Through these centres at least 10 000 students have been educated, right up to advanced computer literacy programmes.It all started eight years ago when Rani, who worked as a teacher in Khayelitsha for five years, started selling refurbished computers out of the boot of his car in the Western Cape township.Little did he know that his creative idea would grow to become a successful and award-winning business.“People told me I was crazy,” Rani says, who started the business without any funding.But he had a dream, and he was determined to make it work.“I always knew it would work because I saw then, and still see now, many opportunities in the ICT sector in the townships,” he says.“We are actually overwhelmed by the response. People are hungry to learn, and are hungry to access the Internet.”A teacher turned social entrepreneur“At the time when I was teaching, the Department of Education was just starting to introduce Outcomes Based Education and teachers needed computers,” he says.But soon after selling the computers, Rani found out that the teachers weren’t using them at all.“They were gathering dust and this bothered me,” he says. “The teachers had no skills to use them, and they didn’t have access to the internet.”This is what sparked his idea to start a business that would give people in Khayelitsha access to the internet and teach them how to use computers as well as how to access the information stored on the web.Within a year of starting up, he won best entrepreneur in the Western Cape.“And then it all grew very, very fast,” he recalls.Initially, his main goal was to use the facility as a computer skills training venue for teachers, but soon the business started to meet a major need for computer services in Khayelitsha.“People needed help. They could operate Facebook, but didn’t have the skills to type out their own CVs. People couldn’t differentiate between a fax and email,” he says.The absence of computer skills, or the technology and facilities to learn, is a dilemma for many people living in townships and remote areas in South Africa.“If you don’t have computer skills, you are at a disadvantage in the job market,” says Rani.To add to this predicament, people often have to travel long distances to an internet café to distribute their CVs when searching for jobs.“People have to do this at great expense and it takes a lot of time,” he explains.The Silulo Internet Café caters for both needs, and Rani has ensured that the pricing of his services are within reach of the majority of South Africans.An affordable service“What is central to my business model is affordability,” he says. “Our prices are low.”He believes that companies operating in emerging market economies should adjust their business models and profit expectations.“It is essential for entrepreneurs in these markets to be socially minded and not only profit-driven,” he says.For just R6 (70 US cents), Rani’s customers can access the internet for one hour, whereas some internet cafes in the Eastern Cape charge as much as R30 ($3.38) an hour, R10 ($1.12) to send a fax and R3 (34 cents) for a photocopy.“This is simply unaffordable for most people,” he says. “Even if you just have R2 (23 cents), you can go onto the internet for 15 minutes.”Silulo Ulutho operates in the Western and Eastern Cape, but in the future Rani would like to grow the business in other provinces, possibly through a franchise business model.“But the core must always remain that the business must benefit the community,” he says. “I am passionate about this.”In addition to internet café services, computer sales are still a core part of the business. Silulo offers IT support to assist customers with network connections, computer repairs, and maintenance, and software installation.As part of its computer sales division, Rani has entered into a partnership with mobile provider Vodacom. Customers who buy computers from Silulo can access prepaid internet services using a 3G connection from Vodacom, the dongle for which is part of the deal.More innovative thinkers for South AfricaRani believes there is nothing stopping more entrepreneurs from building successful businesses that can also impact society positively.“What we need is innovation. Young entrepreneurs must inspire and give hope to other young black people that they can do it if they work hard,” he says.He spoke out against entrepreneurs who want to achieve quick riches. “With transformation more people have been afforded opportunities, but this system is abused and people take shortcuts,” he says.He maintains the only way to grow a business is through hard work and commitment.“My advice to young entrepreneurs is to focus on your business and do it better than anyone else. Always maintain good business values, integrity and humility.”An inspiring childhoodThinking back on his childhood, Rani says he always had an interest in business.“My mother ran a tavern and I grew up in this environment which exposed me to entrepreneurship,” he says, remembering how he watched her run the business and interact with customers.“This shaped me more than anything.”
A new generation of content creators are harnessing the power of the web to drive viewers… and revenue. These are the conferences they attend to up their game.Above image via HitFilm’s 2015 recap of VidConThe annual National Association of Broadcasters conference in Las Vegas every spring is the preeminent event for video professionals. Thousands of exhibitors crowd the halls to show off the latest production and post gear, workflows and software. With roughly 100,000 attendees, the focus is on the professional video market — mostly large-scale and enterprise-level offerings for television stations, studios and video production companies. When most video pros talk conferences and events, NAB is at the top of the list.But times are changing and the web is democratizing video distribution. No longer are the most-viewed online videos created by major brands and agencies. Video pros are having success garnering millions of eyeballs on YouTube and Vimeo, without large-scale budgets and production setups. In this vein, a slew of smaller conferences have also popped up, aimed squarely at the ‘do it yourself’ web video creator. Below are our top five video conferences and events that offer a more intimate experience, sharing actionable and accessible knowledge for video professionals.Note: For a listing of the largest video events, see our previous post The Best Conferences for Filmmakers and Video Pros.1. VidConYou can’t talk about video events without mentioning VidCon, unarguably the world’s biggest annual event focused solely on online video. Attended by the biggest YouTube stars — and the fans that follow them — the conference is a mix of those who have ‘made it’ and rising up-and-comers. Two session tracks are beneficial for video pros: Creator sessions show you ways to improve your projects and your reach, while Industry sessions focus on the changing landscape of streaming videos and the personalities/brands behind them. In recent years the focus has extended to platforms other than YouTube (the event’s main sponsor), including Facebook, Snapchat and other networks.Bonus reading: At VidCon, the World’s Biggest YouTube Convention, Rival Video Platforms Rush the Stage (via Entrepreneur.com)2. WistiaFestOver the last few years Wistia, a popular video hosting and analytics platform, has put on a small three-day event for creative video pros. WistiaFest’s focus rests primarily on creating marketing videos for businesses and agencies — and how to measure the results of those projects through online analytics. Past topics of breakout sessions include:Generating and Nurturing Leads Using VideoTools and Techniques for DIY Video ProductionMaking the Most of Your Onboarding VideosThe event is lively, fun and absolutely worth exploring for anyone looking to up their production skills and be more effective with their video marketing.Bonus reading: 11 Things I Learned at WistiaFest (via JohnBarker.com)3. InFocusAt InFocus, the target is successful independent filmmaking — whether you’re making commercial ‘films’ for a client or a narrative video. The three-day event tackles hands-on production education, as well as the logistics of raising funds and producing film and video content for both commercial and passion projects. The speaker lineup is a veritable who’s who of the top independent video pros, including Ryan Connolly, Joe Simon and other well known web and wedding videographers.4. Brightcove PlayFor those into more of the logistics of web streaming and distribution, Brightcove’s Play event has got you covered. As a platform, Brightcove focuses on multi-screen streaming, video monetizing, web players, and encoding. It’s no surprise that the topics covered at this event follow suit:Keep ‘Em Coming Back: Video for Customer Loyalty and RetentionGrowing Reach and Revenue with Syndication and SocialBrightcove’s Guide to Live StreamingThe conference is especially useful for those already using the Brightcove platform (as many of the topics covered directly address the product).Bonus viewing: Keynote addresses from past Brightcove Play events (via Brightcove.com)5. NAB Online Video ConferenceNAB is a complete frenzy of new gear and products — but that’s just the tip of the iceberg. Off the show floor there are breakout sessions and education tracks focused on different segments of the pro video industry. One conference track highlights the rapidly evolving landscape of online video — especially in regards to management and monetization of web video properties. A few of the sessions covered at this year’s event include:How to Reach Millennial Audiences With VideoHow Online Video Is Unleashing CreativityMobile Video’s Explosion: Personalized TV Has ArrivedBonus Events for YouTube Super Fans: StreamCon & Playlist LiveOnline video — and YouTube specifically — has created legions of rabid fans who religiously follow the most popular channels and web personalities. At two annual events, StreamCon and Playlist Live, the focus is on web superstars and the fans who clamor for their content. There’s not a lot to be taken away from these events from a training and education perspective, but if canoodling with the next ‘viral video’ star is your thing, well, we’re not here to judge.Bonus reading: Everyone’s a Star at StreamCon, the Convention for YouTube Sensations (via Vice) and We Went To A YouTube Convention, And It Was Insane (via Business Insider)
MOST READ LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary The Beermen, who are eyeing a Grand Slam, have a 7-3 record and are in a three-way tie with TNT and NLEX for the third spot. The Beermen almost had a fourth player notch a double-double after Arwind Santos put up 15 points and nine boards. PBA IMAGESANTIPOLO—There are a lot of things June Mar Fajardo enjoys like winning titles, capturing awards, and seeing his teammates excel.The reigning three-time PBA MVP is known for his selfless nature and when a couple of his teammates put up double-doubles, Fajardo was quite proud of the achievement.ADVERTISEMENT Dela Cruz, Hontiveros bid farewell to PBA Trending Articles PLAY LIST 00:50Trending Articles01:30’Excited’ Terrence Romeo out to cherish first PBA finals appearance00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Don’t miss out on the latest news and information. Nonong Araneta re-elected as PFF president E.T. returns to earth, reunites with grown-up Elliott in new ad BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Frontrow holds fun run to raise funds for young cancer patients Terrence Watson had 26 points, 11 rebounds to go along five assists, three steals, and three blocks while Alex Cabagnot posted 24 points, 13 rebounds, and six assists.“All of us have to step up, and if possible we should all get double-doubles,” said Fajardo after San Miguel edged Phoenix, 109-107, in the PBA Governors’ Cup Wednesday at Ynares Sports Center here.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutFajardo also came away with a double-double of his own, finishing with 24 points, 17 rebounds, and six blocks.“It’s a good thing we got the win, one more game until the end of the eliminations and we have to win our last game so we can get to the top four.” Brace for potentially devastating typhoon approaching PH – NDRRMC Read Next LATEST STORIES Kammuri turning to super typhoon less likely but possible — Pagasa Fire hits houses in Mandaluyong City View comments
is the best way to increase the number of leads generated from new prospects. Originally published Feb 24, 2010 5:15:00 AM, updated July 03 2013 Download our Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. using a mix of tactics for your services and nurture the ones already in your pipeline because they allow you to demonstrate your knowledge and expertise, connect with prospects and strengthen relationships. Email may be how the majority of attendees find out about webinars they are interested in, but that’s not to say you should rely only on this tactic. To get qualified prospects to attend your webinars, reaching out to them in multiple ways Email Marketing Webinars are a great way to Content Marketing How to Generate Leads for Small Business RainToday surveyed generate leads . Topics: more than 200 buyers of professional services (including buyers of accounting and financial services; architecture, engineering, and construction services; human resources consulting; IT consulting and services; legal services; management consulting; marketing, advertising, and public relations; and training services) and asked them how they find out about upcoming webinars. More than three-fourths said they find out through an email from the webinar producer. This tactic was followed by referral from a colleague (44%), invitation by direct mail (42%), email sent by a third party (34%), and Web search (30%). Lead Generation for Small Business Webinar But how do you fill those webinar seats? To find out, Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
. Oddly enough they are, in fact, different applications and they should be used as such. Some of the first, and still best, pieces of advice about PPT usage I’ve ever heard or read came from Guy Kawasaki as part of infographics guru Edward Tufte . If your audience doesn’t remember who’s presenting you have much bigger problems. Your brand can be much more effectively conveyed with font, color, mood and photography choices than the same logo, over and over and over again. find yourself reading your slides to your audience here’s Death by PowerPoint? More like death by bullet point. . And this was one my key takeaways from it. It seems like everyone hates PowerPoint these days. From the . Word is for documents. Want to write a letter or a list of ideas? Use Word. Trying to persuade a live audience why your new widget is the best widget ever? Use Powerpoint. See the difference? Presentations are not documents. : Don’t use any font size lower than 30 pt. Sticking to that one simple rule will do wonders to keep your Powerpoints from getting too bad. his 10/20/30 rule Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Duarte’s Slide:ology workshop, Boston Roadshow edition US army If you’re stuck for inspiration on how to make PPT beautiful, This past week I spent an enlightening day at never Topics: But it’s not the applications fault, it’s ours. The real issue is that our usage of PowerPoint sucks. To understand why, we first have to understand a key difference between two common desktop applications: Microsoft Word and Microsoft Powerpoint Presentations Duarte also recommended thinking in a more cinematic way about presentations and decks, a great gallery of gorgeous slide decks (although many of them use bullets, so view them as visual design examples). , the message seems clear: “Powerpoint sucks.” And we’ve all been stuck in a dark conference room, sometime after lunch, drilled into a coma by a monotone speaker dryly reading his own slides at us. It’s easy to hate Powerpoint. you should to the president’s own Duarte began the section of the workshop on design by pointing out that there’s one, underused slide template (in my opinion the only one you should ever be using): the blank slide. Remember that your audience can read your slides faster, than you can say them, so planning scenes and acts Now, I want to hear your best PowerPoint tips. Originally published Apr 28, 2010 9:00:00 AM, updated October 20 2016 . In fact one of the exercises we did involved planning a presentation with stick notes on a storyboard layout, something you’d never do for a flat document. Ignore PPT’s demand for bullets and text. You don’t need a logo at the bottom of every slide
? Do you feel like your brain is empty and out of ideas for blog posts? This is a common feeling. (I know I, personally, have often felt this way.) The reality is that the web is full of too many great ideas and — Take a look at your different types of content 2. Aggregate Industry Information– Everyone has good ideas. As a blogger, a great way to put together a powerful blog postis to compile popular industry statistics, images, videos, etc. into one articlethat makes it easily accessible for your readers. This saves them time spent researching and eliminates the need to visit dozens of sights. When aggregating content, be sure to give credit and link to the original source of information. Topics: from Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 6. Make Charts– People love data. Most businesses have data about their industry and use it to make important business decisions. While some data may need to be kept confidential, other data can be made into chartsthat can become a blog post, providing readers with valuable industry insight. , that you should never run out of things to blog about, regardless of your industry. When it comes to blogging well and often, it usually comes down to how you see ideas and how well you explain them in a way that matters to your audience. It doesn’t matter if you are blogging about manufacturing or swimming pools or any other industry for that matter, the basic process for coming up with great — Take a stance. OpEd writers argue one side of an issue. No industry is without controversial topics. Pick a couple of hot-button topics and write an opinion article about the issue. 10 Ways to Keep Your Blog Full of Content 4. Seek Out Guest Authors– Let other people think of ideas for you. Think about other experts and leaders in your industry and approach them about contributing a guest article to your blog. You’ll find that many people are willing to this for free in order to gain exposure to a new audience and generate a link or two back to their own blogs or websites. By securing a few good guest authors, you can outsource blog ideas and save some time in your schedule for other types of content. View more qisur website analytics — Think like a reporter. Has an announcement recently happened that has an impact on your industry? Take a few minutes to summarize the news announcement and then explain what it means for your industry. Beyond helping your readers, breaking news regularly will help to improve organic search traffic, because search engines place value on the first sites to discuss a particular subject. 9. Review Industry Books presentations Polarizing blog posts Business Blogging Analytics What tips do you have for keeping blog post ideas flowing? Which of these strategies do you use? Are you sick of . Website analytics provide a lot of information about your readers. For example, you can see where they are geographically, what type of computer or smartphone they use, as well as other valuable data. If you notice that you have a large portion of visitors from an unexpected location, it might make sense to write a few blog posts related to industry issues in that geographic area. business blogging 8. Look at can be applied to any business. 100 Marketing Charts and Graphs Photo Credit: . 1. Answer Customer Questions– After spending years in an industry, it is easy to use jargon and lose sight of how customers see the industry. A good way to solve this problem to create valuable blog content is by looking through your email or checking with your sales and support teams to generate a list of common customer questions. Take each question and write blog posts that clearly answer them without using industry jargon. like this often attract more traffic and comments than traditional posts. HubSpot Internet Marketing Originally published Jun 1, 2010 11:00:00 AM, updated October 20 2016 7. Think Like an OpEd Writer 3. Think Beyond Text– Text is great, but it doesn’t have to be the only type of blog content you offer. Think about other types of content. For example, you could publish video or audio interviews of industry experts. You could create a blog post with pictures taken at an industry trade show. For a day, remove text as a possible form of blog post content and think about other content types that can be valuable to your readers. — Provide your own twist on what others have to say about your industry. Read some recent industry books and then write or produce video reviews that point out the good and bad in each of those books as well as indicate which segments of your audience may enjoy reading them. 5. Make Lists– Coming up with new blog posts is often a function of framing ideas in the correct way. Think of common industry issues and situations in the form of lists. Lists can be how-to, best-of, etc., but often serve as a catalyst for coming up with a fresh angle for an common topic. Example: 10. Break News blog content
What do you think of this stunt? The numbers seem to indicate that it was effective. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack sent an icy message to payment giant, PayPal at its annual development conference in San Francisco. PayPal, a WePay competitor, has had negative publicity in the past around the issue of WePay • Conversions on the stunt landing page were 3x higher than a normal day. • 300% increase in weekly traffic • 225% increase in signups According to the WePay team, yes it did. The folks at WePay shared the following results with us from the days following the stunt: Takeaways From a Successful Marketing Stunt Those are pretty dramatic results. How did they do it? At 7:45 a.m. on Tuesday morning, the group payment startup With a limited budget, competing against a giant in the payment industry, WePay elected to do a marketing stunt to get its message across. The WePay team wheeled a massive block of ice with frozen money and a message to PayPal customers and developers: “PayPal Freezes Your Accounts.” One minute after dropping off the massive block of ice in front of San Francisco’s Moscone Center, WePay employees were confronted by security. An hour and half later, the stunt was on the front page of TechCrunch , one of the most popular technology news sites on the web today. freezing some of its members’ accounts 2. Be Ready to Make a First Impression- The WePay team had prepared for a spike in engagement. They were ready for more emails, calls, and tweets than normal. With lots of new potential users talking about the stunt, the team needed to be ready to respond and make sure it created a good first impression. Originally published Oct 29, 2010 9:20:00 AM, updated March 21 2013 3. Have Fun With the Stunt- When you create something interesting, people always want to know how you did it. It is important to understand that the stunt is meant to be fun, and while you are putting it together, you should plan to take pictures to share with your community. For example, the folks at WePay documented the process on their blog. More Than a Cute Story?Sure, that sounds like a fun story, and I am sure the folks at WePay had a lot of fun doing it, but did it drive actual business results? 1. Have a Dedicated Landing Page- WePay had a dedicated landing page for its stunt: UnfreezeYourMoney.com. On this page, WePay had two separate calls-to-action for its buyer personas: new users and developers. This landing page converted at a 10% higher rate than the company’s homepage. . WePay obviously wanted to let PayPal customers and developers know that they would not experience the account freeze issue if they were using the WePay system.
HTML5 Marketing Takeaways Photo Credit: HubSpot A few weeks ago I filled out a form hosted by holiday party, I had a laptop sitting on my porch waiting for me. I promised to spend as much of my life as possible using Chrome OS, and figured a great way to do so would be passing along some insights I’ve noticed with the whole program. This laptop doesn’t have a caps lock key. Its got a search button. Combined with the “AwesomeBar” that Chrome has (unlike Internet Explorer and Firefox, there is no separate search box), a person is a single keystroke away from starting a search to answer their next question or desire. Sometimes it Takes a Brick to See Real Innovation Google Plan for the web. If you have any questions about the Chrome OS and the laptop, feel free to ask them in the comments and I’ll do my best to answer. Browsers are the New Desktop While I was filling out form to register for one of the beta laptops, I was thinking to myself “Will I really be able to do it, to let go from my ties to a ‘desktop’ and embrace this?” Yes, there are certainly some things that I just can’t do on this laptop. But at the same time, I’m monumentally impressed at what I’m able to do with just a browser. There is a killer combination of cloud services (Google Docs, HootSuite) and Chrome Apps & Extensions (TweetDeck, Pandora, Evernote). which combine to serve about 90% of my computing needs. For that last 10% – coding, heavy photo editing, syncing my iPhone – well, I’ve got another computer for that. But Chrome OS isn’t designed to be your one true operating system – this is for the lightweight, long lasting laptop that you use to surf from the couch, or take on vacation. Honestly, next time I go on vacation, this Cr-48 is coming with me. Search is Critical . That will save you a ton of time, and will work on all of these platforms. Then you can further tailor the experience based on devices. Topics: þä½ While the Chrome browser has long had the AwesomeBar, I wouldn’t be surprised to see the other major browser players start combining the address bars and search bars. Users are going to be searching more – are you certain that you are getting found organically? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Chrome OS is an interesting divergence from the traditional model of an operating system. Generally speaking, since the dawn of the home computing era, we’ve become used to the concept windows and folders, and a desktop to organize them. With all the releases that we have seen for Windows and Macintosh OS, the core concepts have remained untouched in over 20 years. And then there is Chrome OS. I’ve found the quickest way to describe Chrome OS is this statement: “The browser IS the OS”. In the 72 hours that I have had this laptop, I have yet to see a single file or folder. As a user, I’ve never been exposed to the file system – just the Chrome browser. If you’re trying to figure out whether you should make an App for iOS, Andriod, FireFox, or whatever – stop right now. Go Plan for search. Marketing Advice Originally published Dec 29, 2010 9:00:00 AM, updated October 20 2016 to sign up to test out a Chrome OS beta laptop. Last week, when I got home from the I don’t have the release version of Chrome OS in my hands. I have a preview, running on some proprietary test hardware. I signed up, and asked for the chance to use Chrome OS as my primary machine, and Google granted that chance. Look around at your products and services, is there something that you have cooking that won’t be ready for another couple of months? Now would be the best time to ask your best customers if they’d like to try something new and exciting (with the full understanding that it just might not work). Release early and iterate.
Ecommerce sites lose out on many potential sales simply because customers abandon their carts in the middle of shopping, and it’s not always because they’re no longer interested in purchasing the product (although that might be true in some cases). A great way to recover these customers without investing a lot of cost and effort is through the deployment of abandoned cart emails.An abandoned cart email is an email sent to a customer who initiates a shopping event by adding items to his or her online shopping cart but leaves the site before completing the order. These email messages can serve a number of functions depending on the customer, because there are a whole host of reasons why shopping cart abandonment may happen, both from the customer’s and retailer’s end.Causes of Shopping Cart Abandonment From the Customer’s End:Internet connection times outTab/browser accidentally crashes/closesShopper must unexpectedly leave computerUnexpected final price after taxes and shipping are added (AKA “sticker shock”)Concerns about website data securityIntent to purchase at a later time or dateSimply not ready to purchase yetLoses interest in productCauses of Shopping Cart Abandonment From the Retailer’s End:Registration required (no guest check-out)Technical issue with the web pageComplex, confusing, or complicated web formsSelection of payment options is lackingLimited shipping types and destinationsHow Abandoned Cart Emails Can HelpSince there is little you can do as a retailer to fix problems that originate from the customer’s end, abandoned cart emails are the single most effective counter-measure you can take to combat these issues. As for the errors originating from the retailer’s side: of course you should be working toward solving these problems. But you should still be sending out abandoned cart emails. Why? They will still be effective in encouraging the customer to try again, and by tracking certain metrics regarding conversion, they can even help you pinpoint trouble spots and road bumps on your website over time.How to Get the Ball Rolling With Abandoned Cart EmailsMake sure your ecommerce page captures the customer’s email address as early as possible in the ordering flow so you can reach out to all your customers no matter how far down the ordering “funnel” they get. Some websites will also ask for a contact number in order to reach the customer by phone, but most customers consider this to be intrusive when coming from online retailers. Unless your product or website is so complicated that it merits voice support, stick with the email address. You can always add a hotline number to your abandoned cart email to make it convenient for your customers should they wish to call you. Include a link that takes the customer directly back to their shopping cart.When to Send Abandoned Cart Emails to Customers Who Jump ShipHere’s a general rule of thumb: The further along in the ordering process a customer is, the sooner you should send an abandoned cart email. If they abandoned their cart relatively early in the ordering “funnel,” wait a few days to remind them about their purchase. If sending more than one email is feasible, you can also consider a tiered approach, where a series of automated emails are sent at different time intervals following an abandonment episode. It is recommended to send the first within an hour of cart abandonment, a second within 24 hours, and a third and final reminder at the 72-hour mark. Any more than this, and your customer might start to cry “spam,” so be aware of the impact that too many reminder emails can have.Content That Should Be Included in Your Abandoned Cart EmailIt’s important to include a statement addressing why your customer is receiving the email. Make sure it doesn’t sound too Big Brother-ish and that you’re watching his or her every move on your site. Simply notify the customer that his or her transaction was not completed, and offer some guidance back to the cart. Be sure to include contact information at the end of the email in case the customer had an unanswered question that will help complete the transaction.Sample Template for First Email:Hello [Insert Recipient Name],Thank you for visiting [Insert Company Name]!We noticed that you didn’t complete your order, and we wanted to do everything we can to help. To complete your order in two minutes or less, simply revisit your shopping cart by clicking this link [Link to Shopping Cart].If you have any questions about our products/services, please contact us using one of the following methods:[Insert Phone Number] or [Insert Email Address]Please let us know if there is any other way we can help.Thanks,[Personal Signature]Are you effectively leveraging abandoned shopping cart emails in your ecommerce marketing strategy? Topics: Ecommerce Sales Originally published Nov 17, 2011 8:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack