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first_imgLONGSHOT MS PEINTOUR RALLIES TO WIN GRADE III, $100,000 ASTRA STAKES BY TWO LENGTHS UNDER BLANC; TRAINED BY KORINER, SHE GETS MARATHON 1 ½ MILES ON TURF IN 2:26.71ARCADIA, Calif. (Jan. 19, 2020)–Winless in her last eight races at shorter distances, Samantha Siegel’s Ms Peintour relished a mile and one half on turf today at Santa Anita as she rallied to register a comfortable two length win in the Grade III, $100,000 Astra Stakes under Brice Blanc.  Trained by Brian Koriner, the 5-year-old daughter of Paynter got the distance in 2:26.71.Well beaten when close to the early pace in the Grade III Robert J. Frankel Stakes at 1 1/8 miles on turf here Dec. 28, Ms Peintour was attentive to the Astra pace while well in-hand, in fourth position about two lengths off Lostintranzlation heading into the far turn.At that point, Blanc angled out, rallied three-deep turning for home and took command a furlong from home while winning as much best.“After her last race, I told Brian I think she wants to run further,” said Blanc.  “She stays very steady and even though she doesn’t have a big turn of foot, she keeps trying.  This race came up at a mile and half and it was perfect.  I’m very happy to be right and I’m glad to have this opportunity with Brian and Samantha.”Off at 13-1 in a field of seven older fillies and mares, Ms Peintour paid $28.40, $9.60 and $4.00.“She’s always loped out strong,” said Koriner, who bagged his third win of the day.  “She doesn’t have that turn of foot, but she’s acted like she wants to go and go.  We thought if Brice could get the jump on them today, we wouldn’t have horses finishing like they do at shorter distances.”Bred in Kentucky, Ms Peintour is out of the Dynaformer mare Dyna’s Destiny.  Although she was Grade II stakes placed at age three, today marked her first stakes win and her third overall from 13 career starts.  With the winner’s share of $60,000, she increased her earnings to $166,534.Fourth turning for home, favored Tiny Tina rallied but had to settle for second money, finishing one length in front of Siberian Iris.  Ridden by Flavien Prat, “Tiny” was off at 7-5 and paid $3.00 and $2.20.Irish-bred Siberian Iris, the second choice at 8-5 with Drayden Van Dyke up, paid $2.40 to show.Fractions on the race were 24.48, 48.20, 1:12.96, 1:36.95, 2:01.78 and 2:26.71.One of LA’s longtime top sportscasters, KNBC 4’s Mario Solis, was on hand to make the Astra Trophy presentation.last_img read more

3 books to kickstart your copywriting career

first_imgIn theory, copywriting is the simplest job in the world: writing words with the intention to sell – but it isn’t easy. Companies pay top dollar for proven copywriters, and they continually tweak their copy via A/B testing to see which version returns the better result.So, how do you get started as a copywriter?Copy!When I decided I wanted to be a copywriter, I read a blog post telling me to copy some classic sales letters by hand, word for word, with a pen and paper. It sounded a little wacky — but it works. You get a feel for the writer’s thought process and you see what makes their letter so effective.Once you’ve copied a few letters, read up on marketing/copywriting.The best books to learn copywritingThe Copywriter’s Handbook by Robert W. BlyThis is the perfect starting point for a rookie. Rob Bly covers it all, from direct mail to email subject lines. Some things may seem quite basic, but mastering the basics is important – so get ‘em down.The Boron Letters by Gary HalbertGary Halbert was a legendary copywriter who made lots of money — only to lose it all – and then he made it back again (a few times, apparently). The Boron Letters is a collection of letters he sent to his son — from prison! (I’ve Googled extensively to try and find out why he was sent to prison but I can’t find out what he did.)In these letters, Gary teaches his son (Bond Halbert) how to make money from the written word, how to work smart, how to be a master of markets, and “how to be a man.” Each letter has been revised with notes from Bond, too, which is a nice touch. You can buy the book or you can view these letters for free on his website. (Be warned, it’s pretty old!)My life in Advertising/Scientific Advertising by Claude HopkinsTwo classics for the price of one. Claude Hopkins wrote Scientific Advertising in the 1920s, but don’t let that put you off — this book is still as relevant as ever; advertising may have evolved since then, but human behavior doesn’t seem to have changed. In My Life in Advertising, Hopkins shares his stories — from selling oats to toothpaste, you’ll learn what worked for him and what didn’t.And the final tip… Start!I recently watched a brilliant TED Talk by London Real’s Brian Rose. This quote angered me at first, because I believe it’s true, and I was guilty of it:“99% of research is procrastination in disguise.”You just need to start. You can read all the books and practice all you want, but you need to put yourself out there, otherwise you’ll forget what you’ve read and you won’t improve. So get in touch with companies, apply for jobs, or start your own website and go down the freelancer’s route.If you need further inspiration, enjoy this classic photo of Hunter S Thompson writing on the beach. (I’m aware he wasn’t a copywriter, but still… this is a great photo.)last_img read more