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New Zealand targets Australian Chinese tourists

first_imgThe New Zealand government is aiming to attract more Australian Chinese tourists to the country because it believes they are more likely to be able to spend more than the average Australian.The tourist agent China Travel Service has won a $NZ 50,000 tourism partnership grant to boost the visitor numbers, on top of NZ $50,000 in private funding, The Australian reported.The government estimates that the potential return on investment is NZ $6 million by 2017.In the year to February 2014, 448, 496 people visited New Zealand of whom 175,504 were of Chinese mainland background.New Zealand Prime Minister John Key has also announced a boost of NZ $60,000 for the Canterbury Tourism Partnership which will target Australian and Chinese agents to bring them onboard building visitor numbers to the city, following the earthquakes in 2010 and 2011.Source = ETB News: Tom Nealelast_img read more