A little more than a month ago, more precisely 03.07.2017. The Ministry of Tourism of the Republic of Croatia published the results of the tender from the Competitiveness of the Tourism Economy Program, which was published on March 6.3, and closed on April 10.4.2017, 21.900.000,00. Given that the total number of registered projects is not known, it is impossible to say whether it really took three months to make decisions on project financing or whether it is simply an undercapacity of the Ministry to allocate the planned XNUMX kn.This analysis could probably also have been published earlier, but not for the simple reason that the Ministry’s decisions are published in .pdf format in a very non-transparent way, which makes any in-depth analysis very difficult. It is convenient to mention that Croatia has been a member of the World Partnership for Open Government since 2014 and has committed itself to transparency and openness in the work of public authorities. This also means publishing data in formats that allow easy management such as excell. But as we can see, it has not yet come to life.In the results of the tender, the Ministry publishes only the name of the project holder and the allocated amount, without the name and objectives of the project, ie the purpose of spending the funds. Also, the evaluation criteria, as well as the evaluation method, have not been made public. Are they employees of the Ministry or are external commissions engaged? How are projects evaluated and what is the maximum number of points required to approve funding? Why were some projects selected and some not? All these open issues shed a negative light on the work of the Ministry itself, which should explain to tourism workers and citizens in the most transparent way how they will spend almost 22 million of their budget kuna for the further development of Croatian tourism. Sorry, almost 25 million kuna has been awarded this year, and only in this tender.About the Program The Competitiveness of the Tourism Economy program of the Ministry of Tourism of the Republic of Croatia has been implemented for many years, and the data on the Ministry’s website provide information on financing since 2005.The goals of this year’s Program were: development of the offer of complex / innovative / creative tourist products; increasing the level of occupancy of accommodation capacities and extending the season in destinations; increase in average consumption per day of stay; increasing the level of employment and self-employment; networking with other tourism service providers at the destination level and improving international visibility. The program is implemented in 4 measures.Measure A it refers to increasing standards, quality and additional supply, diversifying business and sustainable development, using new technologies, and improving social inclusion. The measure is divided into 4 sub-measures, depending on the registration of the service provider. Thus, sub-measure A1 refers to Hotel, Heritage Hotel, Diffuse Hotel, Aparthotel, Tourist Resort, Tourist Apartments, Pension, and Integral Hotel – joint). Submeasure A2 refers to camps (camps and camping resorts), submeasure A3 to other catering facilities for accommodation (Hostel, Mountain lodge, Hunting lodge, Student dormitory or Student dormitory or Akademis, Room, Apartment, Studio apartment, Holiday house, Accommodation , Resort for children, Robinson accommodation facility, submeasure A4 on family farms (Winery / Tasting room, Excursion site, Room, Apartment, Rural holiday house, Camp, Camping rest area) and A5 on household facilities – private landlords (Room, Apartment, Studio apartment, Holiday house, Camp or Camping rest area in the household) which this year financed only the construction of the pool.Measure B refers to the development of special forms of tourism, and refers to entities registered to provide services in tourism and hospitality.Measure C refers to increasing the availability and safety (introduction of defibrillators and compensation for aquifers on islands), while measure D refers to the recognizability of Croatian tourism (activities related to the Croatian island product, connecting agriculture and tourism, and co-financing of international conferences / forums in the Republic of Croatia related to investments in tourism)Measure C refers to increasing the availability and safety (introduction of defibrillators and compensation for aquifers on islands), while measure D refers to the recognizability of Croatian tourism (activities related to the Croatian island product, connecting agriculture and tourism, and co-financing of international conferences / forums in the Republic of Croatia related to investments in tourism)Eligible project activities for each measure can be found on the Ministry’s website http://www.mint.hr/UserDocsImages/2_170301_program.pdf. The Ministry finances up to 60% of eligible costs with the exception of measure C where the costs are financed at 100%. Unlike some other tenders to which the Ministry awards grants, the investor needs to invest a minimum of 40% of its own funds. Approved support can range from 20.000 to 350.000 kn.Project selection in 2017 A total of 606 projects of total value were awarded 24.843.785 kn in 8 categories: Hotels, Camps and rest areas, Other catering facilities for accommodation, Rural household – family farm, Household facilities – Pools, Development of special forms of tourism, Defibrillators and aquifers, and Recognition and Croatian island product.Projects by categories Almost 40% of projects were approved in the Domestic Pools category (237). They are followed by projects in the category of family farms (105 projects – 17%) and in the category Development of special forms of tourism (102 projects – 17%). 65 projects (11%) were approved for the category Other catering facilities for accommodation, and 61 projects (10%) for the category Hotels. In the category Camps and rest areas, 17 projects were approved (3%), 10 projects (2%) were approved for Defibrillators and Aquifers, and 9 projects (1%) were approved for Recognition and Croatian Island Product.Source: TCNGiven that swimming pools are an enrichment of the offer and a prerequisite for extending the stay of guests in households, it is not surprising that their financing in households is constantly increasing. For example, in 2016, 176 swimming pools were financed in households, and in 2015, 167. The number of financed swimming pools is certainly higher, considering that they are financed in other categories from measures A and B, in addition to the category of household swimming pools.What is surprising in the results of the competition is only 9 approved projects in the category Recognition, which is focused on advertising and the application of new technologies, so the question arises – how will the accommodation capacity be filled if they are not advertised? Of course, this is especially true for those in lesser-known Croatian destinations, especially in continental Croatia.Financial value of projects by categoriesA total of HRK 9.304.000 or 38% of the total approved almost HRK 25 million was approved for the construction of a swimming pool in a household (private renters). HRK 3.567.000 was approved for tourism on family farms, HRK 3.510.000 for other catering facilities for accommodation, HRK 4.010.000 for hotels, and HRK 1.020.000 for camps and camping resorts. A total of HRK 21.411.000 (86,18%) was approved for measure A. For Measure B – development of special forms of tourism HRK 2.780.000 (11,18%) was approved, for Measure C – defibrillators and aquifers HRK 332.785 (1,33%) was approved, while for Measure D – Recognition and Croatian island product approved HRK 320.000 (1,28%). The average value of the awarded aid per individual project is approximately HRK 41.000.Source: TCNAnd what are these special forms of tourism? There are a number of definitions that come down to one thing – forms of tourism that attract tourists with their motive for coming, and which in our case does not refer to the sun and the sea. So special forms of tourism are cultural, sports, health, diving, enogastro, mountain, rural, etc., and whose season by its nature lasts almost all year round. Given that the mantra of the future development of Croatian tourism repeats the departure from the concept of sun and sea and the extension of the tourist season, the question arises whether the Ministry, as the umbrella institution of Croatian tourism, follows this logic, which is provided in the Tourism Development Strategy. by 2020? Judging by the types of this year’s approved projects – difficult.Projects by geographical determinant The first level of analysis included projects according to the geographical definition of the project holder or owner, in such a way that all projects that are not geographically located along the coast are classified in the category of continental projects. These include, for example, the interior of Istria, the Dalmatian hinterland and the interior of the island.Out of a total of 606 approved projects, 329 (54,30%) refers to the sea, in 277 (45,70%) on the continent. Out of the total allocated HRK 24.843.785,00, projects at sea occupy HRK 13.466.066,00 (54,20%), and projects on the continent HRK 11.377.719,00 (45,80%).What is the priority of the development of Croatian tourism – continent or sea? The vision for the development of Croatian tourism until 2020 is: In 2020, Croatia is a globally recognizable tourist destination, competitive and attractive for investments, which creates jobs and manages development in a sustainable way. on its entire space, nurtures a culture of quality, and provides its guests with hospitality, security and a unique variety of authentic content and experiences throughout the year.So, tourism needs to be developed in the entire territory of the Republic of Croatia – where it is less developed than in established tourist destinations.However, when the assigned projects are classified according to the criterion that all counties that do not have contact with the sea are classified as continental counties, the picture of financing development projects is significantly different. The second level of analysis shows that out of 606 projects only 178 (29,37%) refers to continental counties while 428 (70,63%) projects approved in coastal counties. In financial terms, 17.376.785,00 kn (69,94%) awarded for projects in coastal, a 7.467.000,00 kn (30,06%) for projects in continental counties. While this can be justified to some extent by tourist revenues and the number of guests in coastal counties, the question arises as to what extent the Ministry is really serious when we talk about the balanced development of tourism in the Republic of Croatia. The above vision will be difficult to achieve by 2020 if 70% of the budget funds from this, and probably other tenders, continue to be spent on projects related to coastal tourism. In order to achieve the given vision of the Strategy, the ratio should be exactly the opposite.What do we fund on the continent? Given the lack and insufficient quality of accommodation facilities on the continent, it is not surprising that 21 projects in the category of Hotels, 30 projects in the category of Other catering facilities, 57 projects in the category of family farms, and 27 projects in the category of development of special forms tourism, with an average value of around HRK 42. Is that enough for strong tourism development?But perhaps a better question is how are we going to direct tourists to the continent and what are we doing to promote it? Despite the fact that the Republic of Croatia through the Ministry of Tourism and other ministries, and local government units, and private entrepreneurs have probably invested hundreds of millions of kunas in the last twenty years, the promotion of continental tourism, especially in the international market is negligible. With the exception of the continuous promotion of Plitvice Lakes and to some extent Slavonia and Baranja, the question arises whether and when the promotion of the beautiful continental part of Croatia will finally start. To name just a few destinations and attractions unknown to domestic and foreign tourists: nature parks of continental Croatia – Kopački rit, Papuk, Žumberak-Samoborsko gorje, Medvednica, Lonjsko polje, Museum of Krapina prehistoric man, Vučedol culture in Vukovar, the oldest city in Europe – Vinkovci, Đurđevački pijesci, Ivana’s house of fairy tales, Karlovac aquarium, 11 spas and numerous objects of rural tourism, especially in Baranja.And as we watch columns of tourists come and go in summer exhausted by long waits in columns for one reason or another, shouldn’t we wonder what we need and can do to help them discover the charms of continental Croatia and deviate from their usual routes? Advertising campaign in a foreign market? Setting up info desks at the entrance to Croatia? Setting up signposts along highways and other roads? Redefining the financing of tourism projects in order to create strong tourism in continental, and not only in coastal Croatia, as the Minister promised? Another year for that is definitely lost.Author: Paul Bradbury, Total Croatia News
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